Case Study: Assembly Global

How Assembly Global Manages Content Production and Operations With International Brands and Hundreds of Retailers

About the Company

Assembly Global (previously Brand New Galaxy) is a global omnichannel agency with over 1500 people, delivering media, data, technology, and business consultancy solutions to brands. BNG delivers growth for enterprise companies by utilizing its unique digital solutions E-commerce expertise, Creative & Content Production, and Automation & Performance Improvement.

The company was founded in Warsaw, Poland in 2017 and has grown to 500+ employees, 27 native languages, runs offices in Europe, MEA, and North America, and has been acquired by Stagwell (STGW) in 2022.

Challenges

Before adopting Asana, Assembly Global was running complex operations for multi-country clients and its local offices, faced numerous challenges in managing their extensive workload. With over 300 projects to oversee each month, a team of 600 individuals, and hundreds of retailers they work with, Assembly needed to coordinate their efforts effectively. Using multiple project management tools made things more complex, with projects spread across different teams and platforms. The various communication channels (Teams, email, and peer-to-peer systems) added to the complexity, causing communication gaps and making it hard to track progress on many deliverables.

Assembly realized the need for a simpler approach and looked for a unified solution to improve project management and team collaboration. They aimed to simplify their operations and make work more enjoyable and efficient for their teams. The goals were clear: to unite everyone under a single system for tasks, use one tool for communication, have a central hub for project materials, and facilitate cross-team collaboration.

Solution

Assembly conducted a comprehensive evaluation of available project management tools to identify the optimal solution. After careful consideration, Asana was chosen as the preferred tool to meet the organization’s needs. This decision marked the beginning of an impactful and transformative journey for the organization.

Assembly carefully moved projects from different platforms to Asana to make the transition smooth. They created a standardized workflow and used consistent project names to make project management more effortless. They also held thorough training and open-door sessions to answer any questions or concerns, ensuring everyone knew how to use Asana effectively.

These combined efforts and actions not only made it easier for everyone to transition smoothly but also led to better teamwork, increased efficiency, and improved project management across the organization.

Results

The adoption of Asana marked a significant shift in Assembly Global’s project management. With its user-friendly interface and robust features, Asana has provided a centralized view of all projects, becoming the single source of truth within the company. By simplifying communication and task management across the organization, Assembly Global eliminated the need for multiple separate tools, resulting in a more streamlined and efficient workflow.

The transition to Asana has led to significant improvements in Assembly Global’s work management capabilities:

1. Asana now serves as a single integrated tool for project management across the entire company, providing more transparent oversight of all projects.
2. Asana has helped define roles and responsibilities clearly, ensuring everyone is on the same page.
3. Asana has improved communication by becoming a single source of truth and increasing transparency.

In summary, Asana has significantly transformed Assembly Global’s project management approach. Asana’s comprehensive overview, efficient communication, and improved task management capabilities have revolutionized the team’s operations, leading to increased efficiency and a more productive environment.

Cloudfresh Role

Cloudfresh played a crucial role in helping Assembly Global smoothly adopt Asana. They provided expert guidance, technical support, and customized training throughout the process. Cloudfresh’s team was always on time, ready to help and guide. The high-quality training from Cloudfresh has greatly helped Assembly Global’s teams fully maximize Asana’s potential. Thanks to Cloudfresh’s understanding of how Asana works, Assembly Global could make the most of Asana’s capabilities.