Client Case: 4PEOPLE

How has Asana enabled the 4PEOPLE to efficiently manage projects and team tasks?

About the client: 4PEOPLE is a performance marketing agency (35+ employees) working mainly in the Polish market. The company creates effective marketing solutions using a mix of PPC, SEO, Social Media, and Content Marketing. Their unique expertise covers all industries, focusing mainly on real estate, beauty, and healthcare.

Project Start Day: 06.05.2021.

Project End Day: Сooperation continues

The Challenge: Before 4PEOPLE started using Asana, the team used two CRMs that did not cover the company’s needs in setting, controlling, and measuring the projects and tasks.

The main problems using these products were:

• Hard to follow and not intuitively understandable UX.
• Lot of modules that the team didn’t use but were charged for.
• Slow work that made impossible fast and productive cooperation between teammates.
• Lack of integrations with other solutions that 4PEOPLE needed(like Timecamp or Google Drive).

So, those challenges were the main requests the company wanted to resolve together with a new task management solution.

The Solution: After analyzing some task management solutions, 4PEOPLE decided to try the Asana project management tool.

The team first noticed simple UX while using Asana, which was one of the primary company’s requests. After 10-15 minutes of getting acquainted with a tool, the 4PEOPLE workers knew how to use Asana software, vastly different from the CRM software the team previously used.

With Asana, organizing internal and external projects became straightforward and fast. In the beginning, 4PEOPLE adopted the tool for a small team, and after several months of testing, the company decided to switch all units to Asana.

That said, Asana empowered all teams to cooperate quickly and effectively, along with positive feedback from workers about the tool’s functionality. Employees use Kanban boards, projects, forms, goals, and reports among the most popular features.

One of the crucial challenges of 4PEOPLE was the integration with the other apps. Asana has a massive package of integrations with external services: Google Calendar, Drive, Slack, TimeCamp, Hubspot, Jira Cloud, and many others. The 4PEOPLE team can now use Asana together with Timecamp, as they needed in the first place, to get a clear view of the time spent on them to issue reconciled invoices to customers.

Alongside it, the team finally has Google Drive integration with the service’s file selection feature that is now built into the Asana taskbar. With it, everyone can easily attach files from My Drive to tasks, which makes the work process simpler and faster.

The Results: 4PEOPLE made a considerable step forward using Asana as their primary project management tool. The Asana solutions helped the team to build a project-based, transparent and productive workflow with simple UX and essential features.

The variety of integrations made it possible to work from Asana having an all-in-one place, enabling all company units to cooperate faster and build more efficient work processes.

4PEOPLE achieved the best organization of their tasks and projects, excellent work speed, and the most productive communication within the company and the clients in Asana.

Cloudfresh Role: Cloudfresh team provided 4PEOPLE with the consultation about Asana pricing plans and the variety of Asana features. With the help of Cloudfresh, the 4PEOPLE team chose the best Asana plan according to the company’s needs and optimized their resources by spending less, meanwhile getting the most relevant functionality for them.