Client case: Zorka.Agency

How did Asana help Zorka.Agency to significantly improve their workflow and achieve efficiency in project management?

About the client: Zorka.Agency is an international digital marketing agency focused on creating ROI-forecasted strategies with a risk assessment that helps businesses scale up.​

Zorka.Agency implements a partnership approach in relations with clients, profoundly analyzing the specifics of their business and, using its international and industry expertise, offers original mixes of technologies, traffic channels, creative formats, and non-standard methods of working with the target audience.

Industry: Digital marketing

Project Start Date: July 2021

Project End Date: July 2022

Challenge: Before starting cooperation with Cloudfresh, Zorka.Agency already used the Asana work management platform, but at the “set a task, mark a deadline” level. Due to incomplete functionality, many “hanging” tasks appeared, which were pushed aside and forgotten. Also, it was not possible to estimate the workload of individual workers.

The company’s goal was to reach a new level in the visualization of projects, get a more transparent process of completing tasks, and automate work. In addition, to monitor the status of the team’s documents, projects, and assignments, Zorka.Agency used many spreadsheets in Excel, making it challenging to optimize the company’s work. With the transition to remote work, the issue of cooperation on projects and the proper allocation of resources has become even more complicated and a priority.

After analyzing their project work, the team decided that Asana is not just a task manager but a more complex product that can offer universal solutions to improve the task management process without complicating work with additional sources.

Solution: Using the full functionality of Asana helped Zorka.Agency, first of all, to properly allocate resources and streamline the process of completing tasks. In addition, thanks to the correct distribution of tasks among projects, they have ceased to be lost. Now colleagues can see what the team is currently working on.

Almost all of the communication on the tasks of the company was transferred to Asana, which, according to the Zorka.Agency team is vital if several teams are working on a project. The base of contractors, content planning, and personnel management also works excellent with the Asana functionality and, being in one service visible to all colleagues, optimizes the execution of tasks in general.

Results: For a reasonably recent time, using the full functionality of Asana, Zorka.Agency was able to:

1. Automate all HR processes in Asana: from recruiting and onboarding to dismissal.
2. Organize document flow (including sending correspondence) and build internal analytics.
3. Transparently and beautifully visualize all the processes of agency marketing, especially: participation in events and content plans.
4. Switch entirely to the project management view.

Cloudfresh Role: The Cloudfresh team consulted on using Asana and introduced Zorka.Agency to the full functionality and capabilities of the platform. Cloudfresh also provided examples of all possible cases using the task manager to understand better how Asana works.

The Cloudfresh team helped integrate Asana into all core Zorka.Agency processes. Cloudfresh continues to advise Zorka.Agency on any issue, so, at the moment, cooperation continues.