How Juru and Cloudfresh Turned Asana Into a Unified Operating System for 180+ People

As Juru scaled globally with over 180 specialists, internal operations started to get limited by fragmented tools. Managing complex, multi-country projects required better clarity, structure, and coordination across teams. To support consistent growth, Juru needed a more connected and scalable way of managing operations.

Together with Cloudfresh, Asana’s Platinum Solutions Partner, the company built a unified system for day-to-day operations.

The Challenge: Too Many Tools, Not Enough Accountability

Before Asana, Juru’s internal operations managed with Excel files, email threads, and chat. There was no single place to see tasks, deadlines, or how a project was progressing. The more the company grew, the harder it was to keep everyone in sync.

The real gap was accountability as the tasks are spread across different tools files. No one had a proper view of the project portfolio, and cross-team coordination depended on informal follow-ups. The firm needed a shared way to manage operations efficiently and work collaboratively.

Why Asana: One Tool to Track Them All

Sometimes, the best decisions come from someone who’s already seen what’s possible. Khabibullo Negmatullaev, Head of Engineering Consulting BU, had previously rolled out Asana in another organisation and saw what it could bring to Juru’s growing operations.

Together with three colleagues, he evaluated several platforms. After a trial period and comparisons with different options, Asana fit the company’s needs on four points:

From Licensing to Long-Term Partnership with Cloudfresh

Juru adopted Asana independently and saw the benefits quickly. As the team grew, it wanted more flexible licensing and a partner to support it for the long run.

Asana introduced Juru to Cloudfresh, Asana’s Platinum Solutions Partner and EMEA Solutions Partner of the Year.

A simple licensing conversation became a partnership that has lasted nearly five years. In that time, Cloudfresh has helped Juru set up new features, share what works, and keep getting more out of Asana as the company grew.

Asana in Action: From One Team to the Whole Company

Today every team at Juru works in Asana, from project management and business development to marketing, HR, and engineering. What began with a few people is now the company’s main workspace.

The Engineering Design and Management Business Unit has taken this even further and has been using the platform in more advanced and structured ways.
With Asana Professional Services provided by Cloudfresh, the team built their workflows to match Juru’s engineering methodology inside Asana.

Asana Script Actions: Custom Logic without a Developer

Asana Script Actions let teams write custom logic into workflows without developer support. 

For Juru’s engineering team, this means a transparent responsibility-transfer process. As tasks move through review stages, accountability automatically travels across team members so that ownership stays clear at every step.

Portfolio Management: Full Visibility Across All Projects

Visibility was the backbone of Juru’s way of working. With teams across multiple geographies and dozens of ongoing projects, the portfolio view gives leadership a complete real-time overview of progress, ownership, and blockers without pulling manual reports.

Task Templates: From Adoption to Standardization

As the team got more comfortable with Asana,  Juru moved to standardizing how work is done. Business development and marketing teams now use task templates for recurring project types: proposals, campaign launches, and client onboarding, so each one follows a documented path.

Integrations: Asana and Google Workspace

Juru’s Asana setup is fully connected to the tools the team uses every day. Google chat provides real-time status updates, and AI-generated summaries from Asana to help track business development opportunities. Google Workspace ties the ecosystem together. The team is also exploring integration with Google Looker Studio to enable more visual, executive-level reporting.

Exploring Asana AI: Early Testing, Measured Approach

Juru is actively testing Asana Intelligence and taking a practical, use-case-driven approach.
The team has already spotted areas where AI brings clear value:

• Summarizing long task descriptions and comment threads to bring team members up to speed quickly
• Generating project status updates for business development opportunities
• Combining AI rules with standard automation triggers to reduce manual follow-up

The team moves carefully. Each use case has to prove its value against real operational needs before it goes any wider.

This mindset extends beyond Asana. The team also tests tools like Gemini within Google Workspace and explores other AI solutions, always with a strong focus on cybersecurity.

The next step is autonomous. Cloudfresh has put a hands-on proof-of-concept on the table to test Asana AI Teammates that take over multi-step operational tasks and see them through.

The next step under discussion is more autonomous. Cloudfresh has proposed a proof of concept to test Asana AI Teammates across multiple customers, including Washmen, an award-winning customer where AI Teammates already run in live operational workflows.

The idea is to understand whether AI Teammates can take over time tracking and field population at Juru and replace the custom AI rules the engineering team previously built for the same use case.

From Adoption to Measurable Impact

After several years of daily use across the organization, Asana has become a core part of how Juru operates. The impact shows up across the whole business—in how many people are on the platform, how work gets run, and where Juru is headed next.

• Around 180 people now move through projects in Asana
• All departments operate within a single shared platform
• The system is already being built out to support a future scale of 400–500 people

Cross-Team Coordination

With teams spread across geographies and projects, Asana keeps everyone working from the same source of truth. What once relied on ad hoc emails and spreadsheets now happens inside one structured environment.

Accountability and Delivery Discipline

Task ownership, deadlines, and progress are clear to everyone. Juru has built a culture of accountability where commitments are actually followed through. The team links this directly to having a shared view of all projects.

Asana as Part of the Work Culture

Perhaps most tellingly, Juru’s team no longer sees Asana as just a tool.

What’s Next

Juru’s near-term Asana roadmap focuses on three priorities:

• Connecting Asana to Looker Studio for live executive-level reporting dashboards
• Testing Asana AI Teammates with Cloudfresh on engineering tasks that can run without manual steps
• Scaling Asana from 180 people to 400–500, shaped around how Juru works and the tools it uses

As Juru expands into new markets and adds hundreds of new team members, Asana is being built to keep pace: one methodology, one platform, one source of truth for the entire business.

Cloudfresh stays close throughout to make sure the platform keeps fitting the way Juru actually works, at every stage of what comes next.