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Clients cases Google Workspace Case Studies – Client Case: UIS

About the company

Ukrainian Intelligent Systems (UIS) is a leading developer and manufacturer of advanced technology solutions for warehouse and logistics automation.

Since 2015, UIS has been delivering comprehensive end-to-end products, including WMS, TMS, automated racking systems, conveyor sorting lines, and their proprietary METRIX system. With a dedicated team of over 150 engineers, the company has successfully executed more than 70 large-scale projects, maintaining an impressive 95% Customer Satisfaction Index (CSI).

UIS solutions are designed to enhance inventory accuracy, eliminate human error, and ensure uninterrupted operational predictability across the entire supply chain.

Country

Ukraine

Poland

Industry

Industrial Automation

Manufacturing

IT

Software

Technology

Logistics

Tech Stack

Gmail

Drive

Docs

Sheets

Slides

Calendar

Meet

Chat

Gemini for Google Workspace

Chrome Enterprise

HubSpot Sales Hub

HubSpot Marketing Hub

HubSpot Breeze AI

Stats

100% of meetings now have documented summaries

Document search time dropped from 5–10 minutes to seconds

100% of communication is automatically captured in CRM

0 minutes spent on manual email logging

Reports are generated instantly instead of taking hours

Google Workspace + HubSpot: How UIS United Teams, Processes, and Revenue with Cloudfresh

When a company expands beyond its home borders, launches new manufacturing facilities, and grows a hybrid team all at once, simple tools aren’t enough. You need an ecosystem that keeps pace with the business.

For Ukrainian Intelligent Systems (UIS), it became clear: further scaling required centralized access control, unified communication, and transparent revenue tracking.

Google Workspace as the Operational Foundation

The partnership with Cloudfresh began with the implementation of Google Workspace. The goal was simple: create a stable work environment for international teams while centrally managing access, documents, and communication.

How UIS Teams Work Today

UIS uses the full Google Workspace stack:

Drive follows a structured architecture: custom shared drives, controlled access levels, and a transparent hierarchy. This keeps documentation organized even as the company grows and launches new directions.

Calendar simplified scheduling across time zones.

Google Chat has become the primary environment for internal discussions, supporting native integrations with other tools.

Gemini in Daily Operations

Gemini is embedded into everyday workflows. In Meet, it automatically generates meeting summaries. In Drive, documents can be located through a single query.

  • 100% of meetings now have documented summaries
  • Document search time dropped from 5–10 minutes to seconds
  • The IT team uses AI to automate repetitive tasks

Currently, 100% of teams utilize AI functionality in some capacity. The result is reduced manual work, faster decision-making, and preserved context across projects.

What UIS Gained from Google Workspace

Google Workspace supported UIS throughout its expansion—hybrid work, intuitive interface, fast onboarding, and structured documentation within one environment.

Beyond convenience, UIS gained control:

  • Centralized account management
  • Fast onboarding and offboarding
  • Flexible permission settings across drives and documents
  • Segmented access by department and country
  • Data protection without complex infrastructure

For a company with multiple offices and production facilities, this level of oversight is critical. When a new site or team is added, the system scales without requiring structural redesign.

Google Workspace became the company’s operational basel, leading to the logical next step.

HubSpot as the Revenue Management Center

Once operations became centralized, it was evident that sales and marketing required the same level of systematic organization.

Some processes lived in Google Sheets. Client communication remained in inboxes. Reporting was compiled manually.

UIS moved to the next phase—implementing HubSpot Sales & Marketing Hub together with Cloudfresh.

Alongside HubSpot’s broad functionality for marketing and sales teams, compatibility with Google Workspace was decisive. The objective was not to replace established workflows, but to strengthen them.

How HubSpot Works at UIS

At UIS, HubSpot covers the entire lifecycle—from the first touchpoint to the signed contract.

1. Lead Generation and Marketing

  • Forms integrated with the website and event pages
  • Leads automatically captured in the system
  • Integrations with Google Ads, LinkedIn, and YouTube
  • Behavioral tracking: page views, engagement, conversions

Marketing and Sales operate in one system with shared metrics and transparent analytics.

2. Sales: Full Funnel Transparency

The entire pipeline is managed inside HubSpot: Inquiry → Qualification → Communication → Meeting → Deal Management → Contract.

The system tracks the entire sales funnel, logging emails, calls, and meetings while managing tasks and notes.

3. Analytics and Visibility

Analytics plays a central role. Data is consolidated into dashboards accessible to both management and teams.

Leadership can see:

  • The number of deals per sales rep
  • Actual team capacity and workload
  • Deal stages within the funnel
  • Deal velocity and movement dynamics

Automation and Breeze AI

The Breeze Intelligence AI features are actively used by the UIS team to automate lead distribution, task creation, and data entry.

HubSpot Data Agent adds another layer—enriching contacts and providing more data within records. Managers see detailed company info without manual research, leading to better meeting prep and less time spent hunting for info.

HubSpot and Google Workspace Integration

HubSpot doesn’t exist in a vacuum at UIS; it’s embedded into their familiar work environment.

Gmail as the Communication Hub

Sales teams continue working in Gmail. With HubSpot integration:

  • All emails are automatically logged in the CRM
  • Open and click rates are tracked
  • Mobile notifications alert reps to prospect activity
  • Email templates are available directly within the inbox

Calendar + HubSpot

Meetings stay synced both ways:

  • Created in Google Calendar
  • Automatically reflected in the CRM
  • Outcomes recorded within deals
  • Booking links available

Meet + Communication History

Online meetings happen in Google Meet, and the context remains in HubSpot—attached to the relevant deal or contact—alongside notes and next steps. Context is never lost, and the process doesn’t depend on a single manager’s memory.

The Result:

100%
of communication is automatically captured in CRM
0  
minutes spent on manual email logging
Reports are generated instantly instead of taking hours
Looking for greater operational control and predictable revenue? Our experts will design an integrated system where processes, teams, and data function as one. Contact our experts
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“It was vital for us that our tools actually worked together rather than existing in silos. The HubSpot and Google Workspace integration solved that. HubSpot is the 'cream of the crop' for CRM solutions in terms of Google integration. We don’t waste time on manual data entry or merging reports. Everything is visible: deals, activity, workload. It provides real control and simplifies the team's daily work.”

A System That Sustains Growth

Google Workspace provides UIS with a stable collaboration foundation. HubSpot delivers pipeline visibility and revenue oversight. Together, they form a structured system where:

  • Teams across countries work within one environment
  • Marketing and Sales share the same data points
  • Management makes decisions based on hard numbers
  • Scaling no longer creates reporting gaps, or uncontrolled access.

For a company opening new production facilities and entering new markets, this is not a matter of convenience. It is how growth remains manageable.

“We are building a tech company, so our internal infrastructure must match the level of our products. Scaling isn't just about new markets; it's about the ability to manage complexity. Google Workspace and HubSpot gave us the foundation, and integrated AI tools help us speed up processes without losing quality. For over 10 years, Cloudfresh has been helping us build this system comprehensively and continues to support our evolution.”

Partnering with Cloudfresh

For over 10 years, UIS has partnered with Cloudfresh to build and refine its digital infrastructure — from structuring internal workflows to integrating Google Workspace and HubSpot into one unified system that supports scalable operations and revenue management. For the UIS team, Cloudfresh is not just a tools provider, but a long-term technology partner actively shaping and evolving the company’s internal ecosystem.

We consulted the team during the selection phase, supported implementation, and helped adapt the tools to real business processes.

As part of the collaboration, the Cloudfresh team:

  1. Structured the Google Workspace environment
  2. Implemented HubSpot Sales & Marketing Hub
  3. Integrated CRM with the website and Google Workspace
  4. Supported launch and team adoption

What’s Next

UIS is continuing its expansion: new production capacities, new markets, and a growing team. Future plans include:

  • Deeper process automation in HubSpot
  • Expanding the use of AI tools (Gemini and Breeze AI)
  • Strengthening analytics for executive decision-making

Together, Google Workspace and HubSpot form an ecosystem that allows for scaling without losing grip. That is the true value of a well-built digital infrastructure.

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