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Clients cases – Client Case: AIR

Client Case: AIR

"Google Cloud Platform for us is a service that allows us to quickly scale a separate progressive service for our partners dozens of times faster and flexibly manage the capacities needed at a certain moment. Cloudfresh technical support quickly helped to solve problems with API limits. The team always tries to solve and deal with problems quickly. In addition, Cloudfresh helped optimize financial costs, which contributed to developing a different project direction."

Ivan Yakubyshyn Head of IT Infrastructure Service

How media-tech company AIR scales its projects with virtual machines from Google Cloud

 

About the client: AIR is an international media-tech company founded in Ukraine in 2010. The AIR team develops cutting-edge YouTube channel development services, increasing the popularity and earnings of creators and brands on YouTube, Instagram, TikTok, Facebook, and other user-generated video platforms. Since 2011, AIR has been a certified partner of YouTube, and since 2019 it has had a direct partnership with TikTok.

AIR is built with the belief that digital content is shaping the world and impacting the lives of millions of people. Therefore, the company’s mission is to help create inspiring content that can improve people’s lives.

About 3,000 artists who collaborate with AIR generate more than 20 billion views on YouTube every month, which makes the company one of the top three YouTube partners in the world in terms of commercial traffic.

AIR’s partners include world-famous creators – Kids Diana Show, Alana Venum, Vlad and Niki, Lady Diana, DONA, BIBO, and others. During the cooperation with AIR, the creator partners received 2416 silver buttons, 315 gold, 30 diamond, and one ruby button, of which about 15 were issued worldwide.

Project start date: December 2021

Project end date: January 2022

Challenge: AIR is rapidly scaling and growing in terms of both employees and clients. Given the growing demand for their services, the team tried to find tools that would guarantee more power provided by virtual machines for streaming on different digital content platforms.

Before partnering with Cloudfresh, the company used 600 servers from different providers and had a separate server room. However, workloads and virtual machine requirements far exceeded available resources, and using physical servers to deploy services made it impossible to scale quickly.

AIR’s goal was to find a one-stop solution that would cover the scale of the company’s needs and guarantee a high-performance solution with seamless migration and transparent and understandable management.

 

 

Solution: After analyzing the company’s needs, AIR settled on the Google Cloud Platform (from now on, GCP) service and chose the Compute Engine, a secure computing tool that allows you to create and run virtual machines on Google’s infrastructure. Google Compute Engine (GCE) is an infrastructure as a service (IaaS) that enables customers to run workloads on physical hardware from Google.

One of the central values for the AIR team is the ability to quickly deploy virtual machines with the necessary power for the company in certain geo-locations using the API. It also allows the creation of virtual machines with the optimal number of virtual processors and memory and balances the company’s costs.

Thanks to Compute Engine’s high-performing computing solutions, the AIR team processed large amounts of data in seconds and received a scalable and flexible infrastructure to ensure the smooth operation of virtual machines.

In addition, since Compute Engine provides tools to help migrate existing programs to the cloud, the company was able to get started with the tool in a relatively short period and ensure that all programs are transparently and quickly migrated to virtual machines from physical servers.

Another significant plus for the company was the GCP service’s security level. By default, the Compute Engine provides a high level of hardware protection. Using Identity and Access Management (IAM), the team only needed to ensure that all permissions to control the virtual machines were granted correctly. All other basic safety principles were applied automatically.

 

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Results: The transition to the GCP cloud infrastructure helped the AIR team optimize their resources, improve service delivery, and scale the number of clients without worrying about the necessary capacity.

Through the use of GCP’s Compute Engine services, the team was able to:

  1. Accelerate the implementation of services: a separate project of the company, for which the transition to the GCP infrastructure took place in the first place, grew several dozen times over the year.
  2. Optimize the management of server providers by choosing a single universal solution that covers all business needs and makes the management process transparent and understandable.
  3. Get the required amount of capacity as part of the scaling of the company’s projects.
  4. Increase the reliability of company services through the smooth operation of virtual machines.
  5. Quickly deploy the right services anywhere using the API.
  6. Ensure a high level of protection for your programs and data.

 

"Google Cloud Platform for us is a service that allows us to quickly scale a separate progressive service for our partners dozens of times faster and flexibly manage the capacities needed at a certain moment. Cloudfresh technical support quickly helped to solve problems with API limits. The team always tries to solve and deal with problems quickly. In addition, Cloudfresh helped optimize financial costs, which contributed to developing a different project direction." Ivan Yakubyshyn, Head of IT Infrastructure Service

Cloudfresh Role: Google Cloud experts from Cloudfresh briefed the AIR team on the capabilities of GCP and helped select the most optimal tools following the company’s technical requests for flexible and uninterrupted work with virtual machines.

The Cloudfresh team also provided consultations and information support to optimize the use of the service. Team collaboration continues. If AIR has any questions about GCP solutions, Cloudfresh specialists offer technical support.

 

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