Cloud Blog – With new security features and intelligence, the new Gmail becomes even more business
Google Workspace

With new security features and intelligence, the new Gmail becomes even more business

From the beginning, the goal of using Google Workspace (ex., G Suite) has been to help companies transform their work with cloud-based collaboration and productivity apps.

Google Workspace (ex., G Suite) has announced significant updates to help more than 5 million customer companies use their service packages more securely, smarter, and more efficiently. These updates include a brand new Gmail, a new look on the web, enhanced security features, new Google AI capabilities, and even greater integration with other Google Workspace (ex., G Suite) apps. It also introduces a whole new way to manage work on the go with tasks.


Protect your sensitive data with new Gmail security features

The security of your data is Google’s top priority, which is why new anti-phishing protection was introduced last month to jeopardize e-commerce compromise (BEC) or when someone impersonates another person to obtain sensitive information. New Security Measures Gmail achieved 99.9 percent of BEC attempts by alerting users to a threat or automatically moving messages to the spam folder.

Today, Google is introducing a new approach to protecting information: Gmail Confidential Mode. With Confidential Mode, you can protect the private content in your emails by creating an expiration date or canceling previously sent messages. You can now require additional text message authentication to view an email, protecting data even if the recipient’s email account was stolen during an active message.

Built-in Information Rights Management (IRM) also lets you remove the ability to forward, copy, download, or print messages. This helps reduce the risk of accidentally sharing sensitive information with random people. Confidential mode will become available to Gmail users and a limited number of Google Workspace (ex., G Suite) customers in the coming weeks.

The changes also include security warnings in Gmail, which should be easier to understand and provide employees a clear call to action. These big and bold disclaimers will help you be even more prudent regarding potentially risky emails.

Google keeps reminding you that we don’t scan your messages in Gmail for potentially exciting ads, and there are no ads in Gmail for Google Workspace (ex., G Suite) customers.


Easily manage your email using artificial intelligence in Gmail

New AI-enabled experiences in Gmail (such as Tap, Smart Reply, and High Priority Notifications) can help you spend more time on important work and less time parsing emails.

Most of us receive more emails than we can effectively analyze at one time, and sometimes essential emails get lost among others. When you “click,” Gmail actively reminds you to further process or reply to a message, ensuring you don’t forget the email.

Now Gmail will intelligently “incline” you to prioritize actions in your inbox.

Last year, Smart Reply was introduced on the Gmail mobile app. Today, Google is introducing Smart Reply to Gmail messages on the web to enable faster communication. Smart Response processes millions of messages daily and sends over 10 percent of email responses on mobile devices.

Gmail has also introduced new mobile device features to reduce interference and clutter. High-priority alerts are a unique setting that notifies you of important messages. You will see these notifications appear in your inbox over the coming weeks. Gmail can also advise you when unsubscribing from unwanted mailing lists. Using ad hoc intelligence, unsubscribe offers appear based on signals, such as how many emails you receive from a sender and how many of them you actually read.

In recent months, Salesforce has tested the new Gmail for collaboration on global projects. As a global CRM leader, the ability to quickly and securely communicate with our customers around the world is critical,” said Joan Olsovsky, executive vice president and chief information officer of Salesforce.

According to him, “Gmail’s new, easy-to-use interface and built-in intelligence enable our employees to work faster and more efficiently, spending less time managing their inboxes and more time communicating with customers.”


Work more efficiently with your inbox with simple tools

After updating the Gmail web app, you can view and click on attachments in your inbox before opening all conversations. You can also hover over a message (you don’t have to click on it) to do things like RSVP, invite meetings, archive an email thread, or snooze the email until the time you want.

As part of the redesign, Google has tightly integrated Gmail with the other Google Workspace (ex., G Suite) apps you use daily. You can now quickly reference, create or edit calendar invitations and create ideas in the Save or Manage Tasks folders in the Tasks section of the Inbox sidebar.

The sidebar also makes it easier to access Gmail apps and third-party apps that you can use. This way, you don’t have to switch between tabs or apps to find the necessary information. New sidebar integration in other Google Workspace (ex., G Suite) apps will become available over the coming months, specifically in apps like Calendar, Docs, Sheets, and Slides.

Search, write, reply, delete or archive messages online and offline for up to 90 days. Gmail’s new offline capabilities help you work without interruption when you can’t find Wi-Fi. Google may start using offline features in the coming weeks.

As we’ve already mentioned, Google Workspace (ex G Suite) is an all-new mobile app to help you work on the go. You can use Tasks to create tasks and subtasks and add due dates with messages to help you stay on top of things. Because Tasks is tightly integrated with Google Workspace (ex., G Suite), you can simply drag and drop an email from Gmail into Tasks to create a task. Scheduled term activities can also be displayed on the calendar.

The Gmail for Business experience is constantly being updated, so you can now start using the Google Workspace (ex., G Suite) Early Adoption Program (EAP) by enabling it in the Admin console. In the coming weeks, Google Workspace (ex., G Suite) users will start seeing offline updates, confidential mode, push notifications, priority notifications, and unsubscribe suggestions. Check out the Google Workspace (ex., G Suite) Blog for the latest on these features.

Personal Gmail users can also test updates. To do this, go to Settings in the upper right corner and select “Try the new Gmail.”

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