Cloud Blog – Asana and Hubspot: how the company uses the platform for project management

Asana and Hubspot: how the company uses the platform for project management

When a company is actively growing and expanding its departments, the project management process becomes increasingly difficult to align. In today’s reality with a hybrid work model, employees increasingly need appropriate tools to work and interact with other projects. If such a tool is not available, about 60% of work time is spent coordinating different tasks, i.e., updating statuses, creating a summary of the latest updates or gathering information about current projects. 

Setting up all the workflows in a remote environment is no easy task. Asana has helped take HubSpot to the next level, while improving the company’s cross-functional collaboration. Navi Singh, HubSpot’s general project manager, shares her experience with us and talks about the improvements the company has seen since implementing Asana. 

According to Navi, an organization needs a tool or platform to work with such as Asana in order for teamwork to be consistent and continuously scalable. 

Let’s learn more about the impact Asana has had on NubSpot and the effect it has had on the company’s business. 


How HubSpot came to the realization that they needed a new platform to operate

Before HubSpot started using Asana, the team communicated on different messengers and used different tools for work. The result was a completely different view of workflow and uncoordinated work on the same project. The lack of consistency hindered the team’s productivity and led to an increase in unnecessary work. 

At the moment of realizing the problem, the issue of finding a project management platform that multiple departments can interact with at once became urgent.

It was important to provide employees with an application that could quickly respond to requests and provide them with the information they needed on projects. 

That’s when the team started using Asana. The marketing department was the first to use the platform, but soon the technical departments began to use it as well. Navi Singh recalls his first impressions: “If Asana helps us so much without proper integration, what could it do if we had prepared for its implementation thoroughly?” Today, the company is still transitioning to working with Asana department by department, from event management to company-wide.


How the implementation of Asana began

The marketing department was the first to use Asana. Employees were used to keeping all of the information in a way that was easy to access, thereby simplifying and streamlining their workflow. It was also important to decide how to share information about progress with other stakeholders outside the department. 

The solution was the Universal Reporting tool, a feature that allows you to offload data from the platform in minutes and present it to management or present it as analytics. This feature gives a different perspective on numbers and information from different projects. 


What HubSpot will use Asana for in the future

HubSpot has just begun using Asana for project management. In the near future, the goal is to implement the platform in all departments where work can be optimized. At the moment, the team’s goal is to find weaknesses in the work and start using the following features: 

  • Automatically add labels or tickets to task cards for full understanding of work steps;
  • Optimization and transfer of all work communication to the platform; 
  • Ability to display all relevant project information in a single report.

Is it possible to do all this with Asana? Definitely yes. Navi says that already all the workflows of the company’s marketing department have been fully migrated to Asana, which has simplified interaction with other departments. 


“Now we can easily lead a project from start to delivery without losing information and with the confidence that the right people will connect at the right time.”


The company has also started to actively implement new features from the platform, called Asana Workflow. You can learn more about the new update of the application by following this link. 

You can find out more about the new features, as well as about connecting and implementing Asana from Cloudfresh specialists. The Cloudfresh team is a unique center of expertise for Google Cloud, Zendesk, and Asana. For these products, we can provide you with the following services: 

  • Customization;
  • Development;
  • Integration;
  • Training;
  • License;
  • Support.

Our specialists will help you optimize your IT infrastructure, develop integrations for better system interoperability, and help create completely new structures and processes for your teams, while our support center will provide you with the best customer experience! 


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