HubSpot January 2025 Updates: Work Intelligently, Sell Faster, Grow Better

The first major HubSpot update of 2025 is here, bringing a host of new features and improvements designed to streamline workflows, enhance personalization, and provide deeper data insights across marketing, sales, service, and more.

From accelerated email campaign sending in Marketing Hub to AI-powered enhancements in Service Hub, these updates introduced in January 2025 ensure that businesses can work more efficiently, scale seamlessly, and drive better customer engagement.

Below is a detailed breakdown of what’s new and how these updates can benefit your team.

Marketing Hub: Smarter, Faster, and More Data-Driven Marketing

Primary Campaigns Data Source in Custom Report Builder (Marketing Hub Pro+)

A dedicated “Primary Campaigns” data source is now available in the Custom Report Builder, making it easier to track and analyze campaign performance.

• Combine campaign properties, influenced contact events, and associated assets in a single report.
• Track ROI, engagement trends, and conversion rates more effectively.
• Make data-driven marketing decisions with deeper insights.

Accelerate Marketing Email Campaign Sending (Marketing Hub Enterprise)

Marketing teams can now send up to 5,000 messages per second, ensuring:

• Faster delivery of time-sensitive campaigns.
• Improved scalability for high-growth businesses.
• More reliable marketing automation workflows.

Simplify Contact Resubscription via Forms (Marketing Hub Starter+)

Previously unsubscribed contacts can now easily opt back in via a HubSpot form, reducing friction and improving email list retention.

• Automatic opt-in workflows eliminate manual processing.
• Simplified resubscription leads to higher engagement.
• Ensures compliance with customer consent preferences.

Smarter Forms for Higher Conversions (All Hubs & Tiers)

• Searchable Dropdown Fields allow visitors to type and search for options, reducing friction.
• Aligned Headings and Images create a more polished, consistent form design.
• Pre-Designed Templates speed up form creation while ensuring brand alignment.

Contact Lifecycle Reporting in Campaigns (Marketing Hub Pro+)

The HubSpot updates introduced in January 2025 bring new reporting capabilities that help marketers understand how contacts move through the funnel:

• Track influenced contacts at every lifecycle stage.
• Analyze cost per lifecycle stage to optimize marketing spend.
• Identify high-performing campaigns for future strategy improvements.

Content Hub: More Control Over Content and Private Access

Scheduled Podcast Publishing (Content Hub Pro+)

Marketing teams can now schedule podcast episodes in advance, ensuring:

• Consistent publishing aligned with broader marketing campaigns.
• Reduced manual workload for content teams.
• Improved audience engagement through structured release timing.

Import Podcast Shows (Content Hub Pro+)

Existing podcasts can now be imported directly into HubSpot via RSS feed integration, streamlining content management.

OpenID Connect SSO for Private Content (Content Hub Pro+)

Organizations can now enable secure login for private content using OpenID Connect Single Sign-On, simplifying authentication while maintaining security.

Sales Hub: More Customization and AI-Powered Selling

The newest HubSpot updates of January 2025 for Sales Hub introduce enhanced customization and AI-powered tools, making it easier for sales teams to stay organized and close deals more efficiently.

Configure Leads & Deals Tabs in Sales Workspace (Sales Hub Pro+)

Admins can now control which sales reps see specific tabs, allowing for a customized workspace that improves productivity and visibility.

High-Priority Tasks in Sales Summary (Sales Hub Pro+)

Key follow-ups and urgent tasks are now highlighted at the top of the Sales Workspace Summary page, helping reps focus on what matters most.

Sales Hub in Google Calendar (Sales Hub Pro+)

Sales teams can now log meeting outcomes, prep for upcoming calls, and follow up directly within Google Calendar, reducing tool-switching and improving efficiency.

Multiple Email Signatures (Sales Hub Pro+)

Reps can save and switch between multiple email signatures to personalize outreach for different audiences, brands, or languages without manual edits.

Service Hub: AI-Powered Support and Faster Resolutions

Service Hub has emerged the biggest winner of the January 2025 HubSpot updates, introducing AI-driven tools and enhanced reporting to improve customer support efficiency.

AI-Powered Reply Recommendations in Help Desk (Service Hub Pro+)

HubSpot’s AI now suggests context-aware responses based on:

• Past customer interactions.
• Knowledge base articles and internal resources.
• Previous resolutions for similar cases.

SLA Performance Reporting in Help Desk (Service Hub Pro+)

New metrics such as “Time to First Response” and “Time to Close” allow support teams to measure SLA compliance more effectively, improving resolution speed and customer satisfaction.

Commerce Hub: Smarter Invoicing and Payment Processing

Customize & Preview Invoice Emails (All Commerce Hub Customers)

Invoices can now be customized and previewed before sending, ensuring brand consistency and clear communication with customers.

Associate Invoices & Support Tickets (All Commerce Hub Customers)

Now, invoices can be linked directly to support tickets, allowing for:

• Better visibility into customer billing and service interactions.
• Faster resolution of payment-related inquiries.

Charge Stored Payment Methods Directly from Invoices (All Hubs & Tiers)

Businesses can now process one-time payments directly from an invoice, eliminating unnecessary checkout steps and improving customer convenience.

Operations Hub & Developer Platform Enhancements

Call Workflows for Automated Follow-Ups (Operations Hub Pro+)

Businesses can now trigger workflows based on logged calls, ensuring timely follow-ups and task automation.

Secure Sync for Sensitive Data Fields (HubSpot Enterprise)

Now, fields such as bank account details and personal identifiers can be securely synced across integrated apps while maintaining data integrity.

HubSpot & Cloudfresh: Helping Businesses Unlock Their Full Potential

Rolled out in January 2025, HubSpot updates aim to re-shuffle the CRM scene, bringing:

• Faster, AI-powered workflows across marketing, sales, and service.
• Enhanced analytics and reporting for more data-driven decision-making.
• Smarter CRM automation, reducing manual tasks and improving efficiency.

As a HubSpot Platinum Partner, Cloudfresh provides a full suite of HubSpot professional services, including:

• HubSpot audits, digital transformation, and implementation.
• Data migration, custom solution development, and third-party integrations.
• Optimization of order-to-cash workflows, marketing, sales, and customer support.

Through Breeze AI-powered enhancements, we help businesses:

• Automate and optimize content production, prospecting, and buyer intent analysis.
• Improve customer engagement personalization and reporting.
• Maximize HubSpot ROI with comprehensive training and sales enablement programs.

Whether you’re just getting started or looking to scale your HubSpot usage, our hands-on approach ensures your team can fully capitalize on every feature and update from day one.

Looking to optimize your HubSpot experience? Let’s make 2025 your most productive year yet!