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Clients cases – Case Study: Vente-unique.com

Case Study: Vente-unique.com

"Google Workspace has been a key enabler for Vente-unique.com, transforming how our teams collaborate, communicate, and innovate. With Cloudfresh’s expertise and ongoing support, we’ve successfully implemented advanced tools that improve operational efficiency, strengthen security, and support growth across our business. Their guidance has helped us get the most out of Google Workspace, ensuring our digital workplace remains adaptable and positioned for future expansion."

Gregory Schurgast CTO, La Vente Unique

Scaling Smarter: How Vente-unique.com Transformed Operations & Security with Google Workspace

About the Company

Vente-unique.com is a leading e-commerce platform, offering over 2 million online references, including 9,000 proprietary listings alongside a broad marketplace network. In 2024, the company reached an impressive €230 million in Gross Merchandise Volume (GMV) and continues to expand its presence. It operates with a custom-built ERP system and an in-house e-commerce platform.

Recognized for its outstanding customer service, Vente-unique.com earned the “Customer Service of the Year 2023” title. With an ambitious roadmap, it plans to expand to five new countries by the end of 2025. The company also revitalized the Habitat brand, acquiring its exploitation rights and reintroducing it to the market.

Country: France

Industry: E-commerce

Project Start Date: 2010The initial rollout of Google Workspace (GSuite at the time) marked a pivotal turning point for the company’s internal communications and operations.
Project End Date: OngoingThe evolution of Google Workspace functionalities continues to drive innovation and efficiency at La Vente Unique, with future enhancements on the horizon.

Challenges

Before 2010, Vente-unique.com relied on a fragmented mix of tools that hindered communication and efficiency:

  • Email Constraints: Employees used POP-based email accounts with a 50 MB storage limit.
  • Communication Gaps: Teams relied on basic Skype accounts, and licensing for office productivity software was inconsistent.
  • Operational Bottlenecks: Disparate systems slowed collaboration and complicated workflows.

As Vente-unique.com grew, it needed a unified and secure system that would provide easy access to email across devices, enable shared calendars and real-time collaboration, and serve as a more affordable alternative to traditional office software, which cost €50 per user per year at the time.

Solutions

In 2010, Vente-unique.com transitioned to Google Workspace, driving a complete shift in how teams collaborated and communicated:

Enhanced Communication

  • Gmail: Expanded storage, IMAP access across devices, and structured group management.
  • Google Calendar: Introduced shared scheduling, improving cross-team coordination.

Collaborative Tools

  • Google Docs, Sheets, and Slides: Enabled real-time editing, automatic cloud backups, and simplified document sharing.

File Management & Connectivity

  • Google Drive: Provided uninterrupted file synchronization across devices.
  • Google Meet: Integrated video conferencing, enhancing remote teamwork.

Continuous Innovation

  • Smart Compose (since 2020): Suggested email responses to improve productivity.
  • Apps Script Automations: Custom workflows for translations, country-specific news summaries, and direct data transfers in Sheets.

As for the teams, Google Workspace offers several user-focused advantages for both end-users and IT administrators.

A Win for Both Employees and IT

Vente-unique.com employees found the transition to Google Workspace trouble-free, thanks to its familiar interface. Since many team members already used personal Google accounts, adoption was quick and intuitive. With 24/7 access to emails, documents, and collaboration tools, teams could work from anywhere without interruption. Integrated contacts and calendars further improved scheduling and communication across departments.

For administrators, Google Workspace introduced powerful management tools that simplified operations. Centralized user and group management made onboarding and account control more efficient, while scalable domain management allowed new business units to be added with ease. Advanced security controls provided real-time threat monitoring and automated alerts, ensuring a higher level of protection. High-performance email filters cut down on spam and phishing attempts, and built-in resource booking made managing meeting rooms and shared spaces more efficient.

Security remained a top priority, with Google-based authentication serving as a cornerstone of Vente-unique.com’s approach. Employees could access all business tools with a single login, reducing friction while enhancing security. If a Google account was ever disabled, access to all connected systems was immediately revoked, minimizing risks and ensuring a secure digital environment.

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“Google Workspace has been a key enabler for Vente-unique.com, transforming how our teams collaborate, communicate, and innovate. With Cloudfresh’s expertise and ongoing support, we’ve successfully implemented advanced tools that improve operational efficiency, strengthen security, and support growth across our business. Their guidance has helped us get the most out of Google Workspace, ensuring our digital workplace remains adaptable and positioned for future expansion.“
Gregory Schurgast CTO, La Vente Unique

Results

With Google Workspace, Vente-unique.com didn’t just replace old systems—it built a more connected, secure, and efficient foundation for long-term growth, directly contributing to its impressive GMV and future expansion plans.

  1. Real-time collaboration and cloud-based tools replaced outdated, disconnected systems.
  2. Google Workspace’s security tools and SSO implementation reinforced IT protection.
  3. 24/7 access to business tools enabled faster decision-making, which was crucial for international expansion.
  4. Custom automation in Google Sheets and Apps Script saved time on repetitive tasks.
  5. A scalable, cloud-based infrastructure supported the company’s expansion while keeping costs under control.

Cloudfresh Role

Cloudfresh has played a key role in Vente-unique.com’s journey with Google Workspace, offering ongoing support and expert consultation as the platform evolved. Their partnership has ensured that Vente-unique.com benefits from competitive pricing and special conditions tailored to its growth strategy. Beyond cost advantages, Cloudfresh continues to provide strategic guidance, helping the company maximize the potential of a fully centralized digital workplace.

Future Plans: Embracing Gemini and Beyond

Looking ahead, Vente-unique.com is poised to integrate the upcoming Gemini features into its workflow:

  1. Gemini 2025: Although still in its early stages, Gemini has already demonstrated promising capabilitiesnotably in summarizing lengthy emails and assisting with drafting communications.
  2. Continuous Improvement: The company is closely monitoring enhancements, such as improved email search functions and the anticipated French transcription for meeting recordings, before fully integrating these tools.
  3. Further Enhancements: Vente-unique.com remains committed to leveraging cutting-edge technology to maintain its competitive edge, further enhance operations, and support its large-scale international growth strategy.

Through this strategic collaboration with Cloudfresh and the ongoing evolution of Google Workspace, Vente-unique.com continues to set a benchmark in technology-driven growth within the e-commerce industry.

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