Turning Fast Growth into Smart Sales: Maramio’s HubSpot Journey with Cloudfresh

The Challenge: Scaling Fast With Too Many Tabs Open

Maramio’s team was growing fast—but their sales setup wasn’t keeping up. Before using HubSpot, the Maramio team tracked leads and deals across Notion, Gmail, Google Sheets, and LinkedIn. Following up with leads took effort. Tracking which campaigns were converting wasn’t always straightforward—and took extra time to piece together.

The core challenges were clear:

1. Leads and deals were living in too many places, making it tough to get a clear picture of what was moving (and what wasn’t).
2. Manual tasks were slowing things down, and follow-ups risked falling through the cracks.
3. Reporting didn’t always connect the dots, so understanding what campaigns were actually working took extra effort.
4. Without native integrations, growing into a multi-user sales setup felt more complicated than it needed to be.

As Maramio geared up to scale across Europe, they knew it was time for a CRM that could move as fast as they do—without holding them back.

The Solution: A CRM That Matches the Way Maramio Works

Maramio chose HubSpot for a reason—it had everything they needed to bring their sales and marketing efforts into one intuitive space. CRM, email, analytics, outreach tools, dashboards—you name it. But software is only half the story. The real challenge? Making it all work for a team that moves fast.

That’s where Cloudfresh stepped in to turn the platform into a sales-ready engine tailored to Maramio’s day-to-day. The Cloudfresh HubSpot crew:

• Mapped the sales process to real workflows—from first outreach to closed deals, the CRM now reflects how things actually flow at Maramio.
• Migrated everything without the mess—contacts, companies, deals, and all the logic in between made the jump smoothly, with nothing lost in translation.
• Saved the team over 30 hours of manual effort during the migration process—freeing them up to stay focused on growth.
• Built a budget-smart ROI dashboard using Google Sheets. This helped Maramio avoid an early upgrade and cut monthly costs by $80–$160.
• Simplified key workflows—like lead tracking and task assignments—so the team could stay organized without added tools or complexity.
• Trained the team in a way that made sense—focused learning that got them up and running right away.
  

The Results: From Operational Silos to Strategic Sales

With HubSpot now fully integrated into their workflow, Maramio’s sales team has more clarity, less busywork, and better decision-making tools.

1. Automated deal tracking
   With custom deal stages and task queues, the team knows exactly where each opportunity stands. No more jumping between tabs—follow-ups and next steps are always visible and up to date.
2. Campaign-level ROI visibility
   Using Marketing Hub insights and a custom Google Sheets dashboard, Maramio can now track how each campaign performs—without needing advanced reporting add-ons. This makes it easier to double down on what’s working and adjust where needed.
3. Smoother internal handovers
   Shared visibility and clearly defined responsibilities help the team stay aligned. Everyone knows who’s handling what, which means fewer dropped balls.
4. 2x faster lead follow-up
   With centralized tools and a clearer pipeline, lead follow-up time has been cut in half—keeping momentum up and conversations moving.
5. Marketing that’s easier to run and to improve
   Using HubSpot’s email tools, the team can send branded emails, track performance, and refine content based on open and click data.

The real win? Less admin, more momentum. The team can spend their time building relationships and delivering standout brand experiences—instead of chasing down updates or digging through files.

Cloudfresh’s Role: Partnering for Scale, Not Just Setup

Cloudfresh went beyond getting HubSpot up and running—the team built a system that fits how Maramio actually works. From day one, the focus was on making things simple and effective:

• Setting up the CRM based on Maramio’s real sales process
• Migrating all data cleanly, with nothing lost
• Simplifying day-to-day workflows to reduce manual tracking and improve visibility
• Training the team quickly and practically

Cloudfresh worked closely with the team to align HubSpot with Maramio’s long-term goals. The result? A CRM that’s not just for tracking tasks—but one that helps make better decisions, improves teamwork, and supports real growth. Today, HubSpot is more than a tool. It’s part of how Maramio runs sales and marketing every day.

Future Plans: Built for What’s Next

With the foundation firmly in place, Maramio is ready to expand their use of HubSpot in ways that support their next phase of growth:

With the basics running smoothly, Maramio is just getting started. Next up:

• Rolling out nurturing flows to keep warm leads engaged and moving forward, which allows the team to create smart email sequences that adapt to each lead’s behavior.
• Growing their marketing tools—ads and targeted emails.
• Evolving into a multi-user sales motion, supported by lead assignment rules, custom deal pipelines, and shared tasks to keep the team aligned and efficient.
• Building useful reporting with HubSpot’s reporting dashboards, giving the team real-time visibility into what’s working and where to focus next.

Cloudfresh will continue to support Maramio as a strategic partner—helping them fine-tune automation, expand marketing workflows, and adapt the CRM setup as the team grows. What started as a simple migration has become an ongoing collaboration focused on better lead tracking, clearer reporting, and smoother day-to-day work.