Client Сase: BETER

How have Google Workspace tools boosted BETER workflows?

About the client: BETER is an international provider of sports and esports content. The company began its activity in 2018 by supplying sports content for the Setka Cup platform for professionals and amateurs of table tennis. And already in 2019, BETER covered ESportsBattle esports tournaments. At the end of 2021, the company’s live broadcasts of matches reached more than 430 million views in 150 countries.

Project start date: 07.09.2021.

Project end date: 21.09.2021.

Challenge: With the increasingly necessary transition of a large part of workers to remote work due to the pandemic and other outer circumstances, the Beter.co team needed to optimize its business processes for the employees’ comfortable work anywhere and from any device.

One of the company’s goals was to co-edit documents and spreadsheets with the ability to connect workers from anywhere in the world. A team’s primary need was also an email exchange and access to colleagues’ calendars.

The team’s priority was the level of protection and security of the tools, and their convenience and ease of use were a priority for the team. As a response to the company’s needs, Beter.co decided to try using Google Workspace tools in response to the company’s needs.

Solution: The user-friendly interface of Google Workspace tools and powerful search capabilities provided the Beter.co team with the opportunity to optimize the company’s work processes and work productively remotely and from the office.

Gmail and Calendar allow employees to stay connected, schedule meetings without additional arrangements, and see the availability of their colleagues. Due to various external circumstances, the company has significantly increased the demand for online meetings, which Google Meet helps teams to provide successfully.

Also, thanks to Google Workspace tools such as Google Docs, Sheets, and Presentations, Beter.co employees actively work from anywhere, significantly simplifying the collaboration on projects and communication of all company teams.

Results: Beter.co managed to effectively organize the remote work of its teams, improve internal cooperation between employees and not worry about the future scaling of the company.

Thanks to Google Workspace tools, the team gained: 

• Improved and easier administration of enterprise office services
• Increased level of protection and security: protection against phishing and spam, two-factor authentication for accessing services
• Optimization of company expenses and flexible payment terms
• Employee convenience and effective collaboration, both remotely and from the office

Cloudfresh Role: Cloudfresh helped Beter.co find the best Google Workspace pricing plan and deal with service licensing, allowing it to scale as the company’s workforce grows. It also helped the team choose the convenient feature set for their budget.

The collaboration between the Cloudfresh and Beter.co teams continues. The Cloudfresh team continues to provide answers to all company inquiries, consults on various Google Workspace products, and, if necessary, provides technical support.