What Is Google Vids: A New Kid on the Workspace’s Knowledge-Sharing Block

What Is Google Vids?

Teams everywhere are getting creative with Google Vids, changing the way they communicate, train, and collaborate.

Customer service reps, for instance, are using Vids to create explainer videos that make support faster and more scalable. No more scrapping entire videos when a product’s UI changes—they can simply swap out a scene, keeping content fresh with minimal effort. Meaning customers always get clear, up-to-date guidance without teams having to reinvent the wheel.

Company leaders are also jumping on board, using Google Vids to build stronger, more personal connections with employees. Instead of relying on long chains of e-mails or dry memos, they can send out quick, engaging video updates that actually feel human. A short message from leadership, packed with tone and intent, resonates far more than a wall of text and helps strengthen company culture and keep everyone aligned.

Meanwhile, learning and development teams, along with sales enablement pros, are turning to Google Vids to create powerful, scalable training materials. Whether onboarding new hires, rolling out fresh processes, or reinforcing best practices, video training makes information more engaging and easier to absorb. And since content can be updated on the fly, employees always have the latest and greatest resources at their fingertips.

Marketers are making the most of Google Vids, too. From event recaps to campaign updates and internal communications, the platform’s collaborative features make teamwork a team effort. Imagine an executive jumping into a scene to highlight key takeaways for an internal newsletter—instantly adding credibility and energy to the message.

Even project teams are rethinking the way they share updates. Instead of drowning in threads or static reports, they’re creating dynamic video recaps that boil down key insights into bite-sized, visual updates. It simply feels refreshing to keep stakeholders informed and engaged without making them sift through pages of text.

How Does Google Vids Work?

Adding your personal touch to a video has never been easier. Record yourself, your screen, or just your audio—then drop it into your project with only a few clicks. Want to take it up a notch? Improve your video with high-quality, royalty-free stock media, music, and more from the built-in content library. For an even more personal feel, pull in your own photos and videos straight from Google Drive or Google Photos.

Make your videos pop with Google Vids’ powerful creative tools. Add smooth animations, eye-catching transitions, and dynamic photo effects to keep your audience involved. Want to bring still images to life? Object tracking lets you add movement and flair. And when it’s time to collaborate, managing access is a breeze—you can easily control who can edit, comment, or view your video with intuitive permission settings.

Once the masterpiece is ready, viewers can watch it right in their browser—complete with auto-generated closed captions to make sure it’s accessible for everyone. And just like the rest of Google Workspace, your content stays protected with default encryption and built-in privacy controls, so your data remains secure every step of the way.

Introducing Google Vids AI

With Gemini in Vids, creating videos is easier—and smarter—than ever. The Help me create feature kickstarts your project with a first draft generated from a simple prompt, pulling in relevant content straight from your Google Drive. It even suggests media, text, scripts, and background music, helping you craft a compelling story in no time. Already have a vision? Browse a selection of high-quality video templates, neatly categorized by use case, to bring your ideas to life.

To be frank, recording videos can feel a bit overwhelming, especially if you’re camera-shy or just not sure where to start. That’s what Google Vids’ built-in recording studio is for: to give you the tools to boost your confidence and set things in motion (no pun intended!). Here’s how it helps:

• Scene-specific suggested scripts with Gemini under the hood.
• AI-generated professional voiceovers you can easily insert.
• A rolling teleprompter to keep your delivery smooth and natural.

Looking for something extra special beyond your Google Drive and Google Photos? The good news is that Gemini lets you remove backgrounds from existing pictures and even generate custom images with a single click, giving you complete creative freedom.

How to Use Google Vids

To use Google Vids, you’ll need a Google Workspace account. If you can’t access it, check with your administrator. If you are an admin yourself, make sure your organization is on a proper subscription level (more on that below).

Each video can be up to 10 minutes long, keeping content concise and engaging. Need to include a longer clip? No problem! You can insert videos from Google Drive (up to 30 minutes) into a scene and trim them as needed. Right now, video creation and editing are available only on desktop, but you can view videos on both desktop and mobile—so you can stay connected wherever you are.

Speaking of being connected, Google Vids supports local languages for general use, but AI-powered features—like Help me create, the read-along teleprompter, and templates mentioned above—are currently available only in English. So stay tuned for more language support in the future!

F.A.Q.

When was Google Vids created?

The Google Vids beta version entered the public testing phase on July 15, 2024.

When is Google Vids coming out?

The Google Vids launch date was November 22, 2024, meaning it’s already available on select plans.

How do I access Google Vids?

To access Google Vids, simply go to https://docs.google.com/videos/. You can copy existing videos and craft, watch, and edit new ones, provided that your organization is on the Business Standard tier or higher. The same rule applies to making use of generative artificial intelligence capabilities.

How to add motion to your message with Google Vids?

For one, you can animate specific objects in a specific scene:

1. Open a video in Google Vids on your computer.
2. Click on the scene you want to edit.
3. Pick an object, then press Change animation.
4. In the Animation side panel, choose an animation style—options include fade, slide, rise, and more.
5. Use the slider to adjust the direction and duration of the animation. For some styles, you can also modify the speed.
6. Customize how text appears by animating it at the whole, paragraph, word, or character level.
7. To create separate entry and exit animations, toggle Separate enter and exit animations at the bottom of the side panel.

On top of that, you can add motion to photos with various effects:

1. Select a scene in your timeline.
2. Click on a photo, then hit Change animation.
3. In the Animation side panel, select a photo effect to enhance movement.
4. Depending on the effect, you can adjust loop duration (how long the effect lasts), direction (the movement’s path into or out of the scene), or reverse on loop (switches direction with every loop).

How do I get started with Google Vids AI video generation?

1. Open Google Vids on your computer.
2. In the Gemini window, go to the Help me create tab (if you’re not already there).
3. Describe the video you want to make—include details like your audience, purpose, and tone to guide the creation process.
4. Enhance your description by clicking on suggested prompts below the description box for inspo. Attach related files by typing “@”, then select a file from the drop-down menu. You can include Google Docs, Sheets, Slides, and other Google Drive files.
5. Clicking Shuffle will offer new prompt ideas.
6. Once you’re happy with your description, click Next. Review and refine the proposed outline. If needed, tweak your prompt to generate a new one.
7. After that, click Next. Choose a design, then click Create a draft video.
8. Once your video is generated, you can further customize and edit it to fit your vision.

Who We Are

Google Vids is making teamwork easier, whether you’re in customer support, leadership, training, marketing, or project management. No more long e-mails or dull presentations—just simple, flexible, and collaborative video creation that helps your message land across departments.

So open a new tab, express your creative self, and if you ever need a hand with all things GWS, our certified Google Workspace consultants will always have your back. The best part? Your team will get a stress-free workflow to help everybody work smarter, faster, and more in sync—all with the expert support of Cloudfresh, a trusted Google Cloud Premier Partner.