Asana Recognized as a Leader in the 2023 Gartner® Magic Quadrant™ for Collaborative Work Management

Introduction

Asana, a collaborative work management platform, has been acknowledged as a Leader in the Gartner® Magic Quadrant™ for Collaborative Work Management. Gartner® positioned Asana as furthest in Completeness of Vision.*

In today’s business environment, enterprise leaders need tools that can connect work across individuals, teams, and departments, aligning it with company goals to drive outcomes and revenue. Anne Raimondi, Asana’s Chief Operating Officer, emphasizes the importance of AI-powered collaborative work management in revolutionizing the way companies operate.

Asana has been recognized as a Leader in the 2023 Gartner® Magic Quadrant™ for Collaborative Work Management. This recognition is based on Asana’s completeness of vision and ability to execute.

Magic Quadrant™ for Collaborative Work Management

According to the report “Collaborative work management tools empower business users in planning, coordinating, managing and automating common repeatable work activities. Application leaders can use this Magic Quadrant to understand the fast-growing CWM market and make choices that are relevant to their business needs.” 

Asana’s recognition in the Gartner Magic Quadrant™

In the 2023 edition for Collaborative Work Management, Asana has been placed in the “Leaders” quadrant, based on its ability to execute its strategy and completeness of vision. 

Asana has a large and growing customer base, with hundreds of customers having more than 1,000 users. The overall customer experience with Asana’s product is highly satisfactory, particularly in terms of user experience, leading to high levels of customer recommendation. Its clean and organized interface makes it easy for individuals to collaborate, track progress, and stay on top of deadlines. 

Asana’s product development strategy revolves around integrating client feedback and analyzing data to gather valuable insights that enhance collaboration. Their roadmap includes the following initiatives:

• Enhancing goal-setting workflows
• Introducing a GenAI assistant
• Providing executive reporting
• Facilitating collaborative intelligence to identify unproductive collaboration patterns
• Bolstering integration with external applications

Additionally, Asana has a comprehensive geographic strategy, with a physical presence in multiple regions and an extensive local partner ecosystem, making it relevant to clients operating in different regions.

Cloudfresh is a trusted partner of Asana, with a strong customer base of over 1400 customers in 50 countries. As a certified Asana Solutions Partner, we can assist you in implementing the Asana platform to meet the specific needs of your business and improve your workflow management. 

The Impact of Generative AI on Collaborative Work Management

According to the report, “Digital workplace leaders are in the best position to evaluate the criticality of generative AI developments in the CWM market because these new capabilities will be essential to improving outcomes for the roles of key stakeholders.” 

Conclusion

We believe Asana’s recognition as a Leader in the Gartner Magic Quadrant for Collaborative Work Management is a testament to its completeness of vision and ability to execute. We think, with its strong marketing strategy, high customer satisfaction, and global presence, Asana is well-positioned in the market. The impact of generative AI on Collaborative Work Management presents exciting opportunities for improving outcomes and productivity in the digital workplace. 

View Press Release version on asana.com:

https://asana.com/press/releases/pr/asana-recognized-as-a-leader-in-the-2023-gartner-magic-quadrant-for-collaborative-work-management/d8cb0247-af58-4f1e-a966-25f6f2b895ae

Gartner, Magic Quadrant for Collaborative Work Management, 11 December 2023

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