Clients cases – HubSpot Case Studies –
Client Case: Ekol Logistics 
About the company
Ekol Logistics is an international 3PL (third-party logistics) provider that goes beyond traditional logistics services. The company positions itself as an orchestrator of a business ecosystem, delivering complex and customized high-level logistics solutions to clients worldwide.
Project Start Date: Q2 2025
Project End Date: Q3 2025
Global
Logistics
Supply Chain
HubSpot Customer Platform Professional
Conversion rate growth: from 16% to 20%.
Faster deals: decreased average time to close by 60%.
Automation gains: reduced manual workload and saved team hours by 22%.
Improved forecasting: more accurate planning and visualization of goals.
Enhanced customer experience: reduced response times from 1 day to 1 hour and more transparent interactions.
To power its international growth, Ekol Logistics was searching for a modern CRM that could bring sales, marketing activities, and analytics into one place. The team wanted a solution that could improve sales processes, increase closure rates and reduce manual work through automation.
On their way to international growth, Ekol Logistics faced two main challenges.
Before HubSpot, Ekol Logistics worked with a CRM that could technically support sales processes but lacked the essentials for scaling.
The CRM also failed to connect with Ekol Logistics’ website, ad campaigns, and other digital marketing tools. Leads and tasks had to be created or imported manually, which slowed everything down and increased the risk of losing opportunities.
Without automation and AI features—such as automatic note-taking or lead assignment and qualification—marketing and sales remained disconnected instead of working as one team.
Facing these challenges, Ekol Logistics turned to Cloudfresh for HubSpot Professional Services to implement HubSpot and unlock new levels of cross-department efficiency.
Cloudfresh partnered with Ekol Logistics to roll out HubSpot Customer Platform Professional, combining Sales, Marketing, Service, Data, Content and Commerce Hub to tackle their business challenges from every angle.
All key systems were connected into one HubSpot environment—emails, calendars, telephony, LinkedIn, the website, and marketing tools. With fragmented data gone, the team now has a single source of truth and better visibility of client attribution, touchpoints, and deal probability.
HubSpot’s native features and AI capabilities support the sales team by automating tasks and streamlining processes. This ensures the team can focus on driving revenue rather than manual work or missing follow-ups.
With the use of Sales Hub smart automation Cloudfresh team improved the sales process to save time and cut manual work. Leads now zoom straight to the right Sales Rep based on customer request details—no delays, no guesswork.
A powerful third-party app automatically generates meeting notes and insights, keeping the team informed without extra effort.
Moving a lead from MQL to Opportunity to Customer is now smooth and seamless. Required fields guide Sales Execs to fill only what matters, cutting back-and-forth and speeding up deal progress.
Cloudfresh Experts also redesigned the interface—customizing contact, company, and deal cards for maximum efficiency. This made onboarding from the old CRM a breeze.
The result? Less admin, fewer manual work, and more time for the team to focus on strategic growth.
Tailored dashboards now give all the stakeholders, from Sales Executives and managers to C-level management, real-time and clear visibility into sales performance, pipeline health, and team productivity.
HubSpot’s Data Hub custom dashboards turn complex data into actionable insights.
By connecting HubSpot directly to the website through Сontent Hub, all incoming leads are now captured and processed automatically. Manual entry is gone, response times are faster, and conversion rates are stronger.
Cloudfresh team eliminated the bottleneck when all leads were routed to the Head of Sales, and only then did he split them between Sales Executives, which critically affected the response time.
With Marketing Hub, the team can now attract, nurture, and convert leads through automated campaigns and AI-powered segmentation—ensuring every touchpoint is data-driven and personalized.
It wasn’t just about setting up the platform. Cloudfresh worked hand-in-hand with the team, sharing best practices, guiding process improvements, and ensuring HubSpot was tailored to their needs.
The result? Long-term gains in sales efficiency and stronger customer engagement.
HubSpot Customer Platform Professional made sales smoother and more efficient with smarter automation, better data, and clear process insights.
After finishing the adoption process, Ekol Logistics achieved the following improvements:
Ekol Logistics is preparing to expand HubSpot usage with implementing Service Hub to launch a customer portal and improve service quality.
They’re also looking to bring more AI (such as AI Prospecting Agent, Conversation Intelligence, Breeze Copilot) into sales and customer success so that virtual agents can overtake manual work and deliver faster support to the customers.
Together with Cloudfresh, these plans are set to become reality.
As a HubSpot Diamond Partner and HubSpot Onboarding Accredited, Cloudfresh brings the expertise to set up HubSpot not just as a CRM, but as a true growth engine.
With Cloudfresh, companies get a partner that:
With Cloudfresh, HubSpot becomes more than a platform—it becomes the foundation for scaling efficiency, innovative AI, visibility, and customer engagement.
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