The Best AI Tools for Business across Various Functions

Artificial intelligence is changing how business gets done. It’s not just about faster operations anymore. The trajectory now is smarter decisions, better customer experiences, and new ways to work.

From retail to finance to healthcare, organizations are finding new uses for AI. They’re using it to connect with customers in more meaningful ways, boost employee performance, create content, dig deeper into data, speed up software development, and improve security.

And that’s just the beginning.

Today’s businesses are under pressure to move faster, think bigger, and deliver more personalized experiences. AI is stepping in as a real tool, not a trend.

Unlike earlier artificial intelligence, which focused mainly on predictions, this new wave can create, adapt, and solve problems in ways that feel closer to human thinking.

The best AI tools for business are opening new doors and helping companies move from reactive to truly proactive.

Google Cloud AI services are playing a major role in this shift.

The platform makes it easier for teams to build, test, and roll out AI-driven solutions. Models like Gemini, Imagen, and Veo are backed by infrastructure such as Vertex AI, BigQuery, and powerful GPUs and TPUs. Add to that the familiar tools in Google Workspace, and companies can plug artificial intelligence into their day-to-day work without missing a beat.

This is more than a tech upgrade. It’s a turning point.

The Best AI Tools for Business: General-Purpose

Whether helping teams move faster or making everyday tasks easier, AI is showing up in all kinds of ways, often where it’s least expected but most helpful.

Gemini (and Google Workspace Integrations)

The strength of Gemini, Google’s family of AI models, lies in being flexible. It can work with text, images, and more, making it a solid choice for businesses tackling a wide range of tasks.

Take customer engagement. The myVW app uses Gemini to help drivers figure out what warning lights mean. Wagestream uses it to handle more than 80% of its internal customer questions. Safe Rate built an AI mortgage assistant that gives custom quotes in under 30 seconds. After using Gemini, Snap saw engagement with its “My AI” chatbot more than double.

As one of the best AI tools for business, Gemini for Google Workspace is also helping teams get more done. At Oxa, it’s used to build campaign templates and polish content. Uber uses it to handle routine tasks and keep employees engaged. FinQuery reports writing emails 20% faster. Sami Saúde boosted productivity by 13% after automating repetitive tasks, and now 100% of their patient summaries are AI-generated. At Sports Basement, the customer service team cut email writing time by more than a third. Thomson Reuters built Gemini Pro into its own tools, cutting some processing times by up to 90%.

For content creation, PODS used Gemini to build the “World’s Smartest Billboard,” turning out over 6,000 custom headlines for nearly 300 neighborhoods in just over a day. The Rhythm Foundation now gets a first draft of its pitch decks in minutes instead of hours.

On the data side, Gemini helps turn complexity into clarity. Birdie.ai saw a 9% bump in model accuracy and a 15% drop in unit costs.

When it comes to coding, Gemini Code Assist is proving to be a time-saver. CME Group says it recovers over 10 hours a month per developer. Quantiphi saw more than 30% gains in productivity.

Even security teams are seeing results. Gemini helps write complex threat detections in seconds. Rapid7 cut case handling times by 30% and boosted its agent capacity by 35%.

Vertex AI

Vertex AI is Google Cloud’s all-in-one machine learning platform. It provides the best AI tools for business, which are needed to build, train, and roll out models. And it’s being put to work across the board.

For customer engagement, Lowe’s uses the Vertex AI Search engine to make smarter product recommendations. Mercado Libre has made shopping easier for 200 million customers by adding semantic search with Vertex AI Agent Builder.

Productivity is another big win. Cintas built internal knowledge centers with Vertex AI. Seattle Children’s Hospital has made thousands of pages of clinical guidelines instantly searchable. Warner Bros. Discovery built artificial intelligence tools that cut captioning costs in half and reduced manual work by 80%. AES shrank the time needed for safety audits from two weeks to just one hour and their costs by 99%.

Data analysis is another area where AI tools for business shine. Coop used Vertex to improve demand forecasting by 43%. Aluga Mais cut customer registration time from 90 minutes to just 24 seconds. Ci Banco now reviews documents in under two hours instead of a week.

And on the security front, Airwallex uses Vertex AI to catch fraud as it happens.

AI Solutions for Infrastructure and Security

Smart systems are helping teams catch problems early and stay ahead of threats. With the best AI tools for business built into the foundation, you can keep things running smoothly and safely, even as everything grows more complex.

Cloud GPUs/TPUs (and AI Hypercomputer)

Training and running powerful artificial intelligence models takes serious compute. That’s where Google Cloud’s GPUs, TPUs, and the AI Hypercomputer come in. They give you the muscle you need to move faster and get more done.

Toyota tapped into this AI infrastructure to save over 10,000 work hours a year on factory tasks. Hour One saw a 1.8x speed boost and cut video generation costs by 28% after moving to Google’s high-performance GPUs. Woven, a Toyota company, uses the AI Hypercomputer to train its autonomous driving systems and cut the total cost of ownership (TCO) in half. Citadel Securities uses TPUs to model market data, reporting a 20% gain in price and performance.

Google SecOps (and Gemini in Security Operations)

Security threats aren’t slowing down, and Google SecOps is helping teams keep up. With artificial intelligence and Gemini built in, it helps spot, examine, and respond to threats quickly and effectively. And no matter the size, these are helpful AI tools for small businesses and enterprise-grade firms alike.

BBVA, for example, uses Google SecOps to catch and handle threats faster and with more precision. Apex Fintech writes complex threat detections in seconds using Gemini in Security. Fiserv can now summarize and respond to security incidents in record time. And Vertiv is detecting three times as many threats and wrapping up investigations 50% faster thanks to AI-powered security operations.

Cloudflare AI Gateway

Rightblogger uses Cloudflare’s AI Gateway to see exactly where its OpenAI API costs come from and keep spending under control. Before, it was hard to know which tools were using the most resources. Now, the company can spot the biggest cost drivers and set limits on heavy-use tools across projects. Developers also get detailed error reports that help them find and fix problems faster, keeping systems running smoothly. The caching tool cuts down on extra API calls, which lowers both traffic and expenses (by 10% for Rightblogger, to be exact).

In a different use case, Indeed turns to Cloudflare to deal with the problem of unauthorized AI tools, often called “shadow AI,” that can quietly make their way into daily work. These apps and chatbots can put sensitive data, like resumes and job histories, at risk. With Cloudflare solutions, Indeed can find and block the intruders before they cause problems. That way, the platform protects user data and keeps the trust of millions of people who rely on it.

AI Tools for Business: Development

In the dev space, AI writes code, finds bugs, and saves hours every week. That means faster releases, better security, and more time to focus on building the right things.

Cloud Workstations

Cloud Workstations give developers secure access to powerful environments in the cloud. When paired with the best AI tools for business, like Gemini Code Assist, they speed up the entire software lifecycle.

Sumitomo Rubber Industries and Kyocera deployed Cloud Workstations with generative AI. The result? Development cycles that once took months now wrap up in minutes.

GitLab Duo

GitLab Duo brings AI into every part of the software development process. It’s built to help you move faster, spot issues earlier, and make life easier for developers. One of its key strengths is privacy-first design, as your company’s data stays your own and isn’t used to train models. It’s also grounded in transparency, making sure your teams know how artificial intelligence is being applied.

The clearest example of GitLab Duo in action comes from Cube, a tech company in the Netherlands. After switching to GitLab Ultimate and adopting Duo’s AI features, it saw big results:

• 50% faster release cycles, meaning new updates go live in half the time.
• 50% quicker vulnerability detection, helping catch and fix security issues sooner.
• 40 hours saved per week, thanks to features like code suggestions, automated test generation, and Duo Chat, which helps summarize long threads and issue comments.

According to Cube’s operations manager, the benefits were immediate, especially for newer developers trying to sort through lots of feedback.

AI Solutions for Collaboration & Productivity

Work looks different when AI tools for business development handle the repetitive parts. From organizing tasks to drafting updates, it’s helping people get more done with less stress and freeing them up to do the work that needs a human touch.

Document AI

Google’s Document AI simplifies data-heavy tasks by pulling information from documents automatically. It helps with everything from legal paperwork to customer onboarding.

Intuit built Document AI and Gemini into its GenOS platform to speed up tax return autofills and improve accuracy. Fluna uses Document AI along with Vertex AI and Gemini 1.5 Pro to analyze and draft legal agreements with 92% accuracy. Plenitude is automating customer onboarding with OCR and Gemini Flash, cutting down on fraud and wait times. Contract management platform Contraktor now reviews and analyzes contracts up to 75% faster using AI.

AppSheet

AppSheet lets teams build their own tools without writing code. It’s a no-code platform that puts automation and artificial intelligence tech into the hands of ordinary users.

Natura moved 20,000 employees to Google Workspace and used AppSheet to automate everyday tasks, saving over 17 hours of manual work every week.

Asana AI

Asana AI is also among some of the best AI tools for business. It is built to help teams with complex project management by automating the repetitive parts of work. Its goal: free up time for the creative and strategic work people actually want to do.

The clearest proof of its value comes from Morningstar, a financial services company. By building AI workflows using Asana AI Studio, they’re saving US$600K every year. That’s not a projected benefit. It’s actual dollars saved through automation and smarter workflow design.

It’s a strong example of how AI in the workplace can move from “nice to have” to delivering measurable results.

Data-Centered AI Solutions

There’s more data than ever, and AI tools for business automation help make sense of it via patterns, answers, and smarter calls.

BigQuery

BigQuery is Google Cloud’s powerful data warehouse for speed and scale. It handles massive datasets easily and becomes even more valuable with artificial intelligence in the mix.

Papa John’s is using BigQuery alongside Vertex AI and Gemini to predict customer orders before they’re even placed. Geotab analyzes billions of data points from over 4.6 million vehicles every day to get real-time insights on the road. Bayer built a generative AI agent with BigQuery to predict flu outbreaks. At 180 Seguros, query times sped up 3x after switching their data platform to BigQuery and Google Cloud AI.

Tchibo relies on BigQuery and Vertex AI to make over 6 million daily forecasts to better plan product demand. And Unilever digitized its trade distribution process, using BigQuery to handle 75,000 orders a day.

AlloyDB

AlloyDB for PostgreSQL is a 100% managed database service built for tough workloads. It’s fast, reliable, and, most importantly, ready for artificial intelligence.

Nuro, for example, uses AlloyDB’s vector search to help its autonomous vehicles identify and classify objects on the road in real time, keeping operations safe and responsive.

AI Tools for Business Growth: Digital Marketing & Sales

AI is helping sales and marketing teams connect with the right people at the right time. It writes copy, sorts leads, and learns what’s working. More leads close, more customers stay, and marketers have a clearer picture of what’s next.

HubSpot Breeze

HubSpot Breeze is a growing suite of the best AI tools for business designed to improve how you connect with customers and manage day-to-day operations. It supports nearly every stage of the customer journey, from first contact to support.

Plenty of companies are seeing the impact:

• Xeople hit a 73% customer satisfaction rate across 300+ interactions.
• Kaplan Early Learning handled 37% of all AI chatbot’s requests without needing human help.
• Youth on Course saw a 16% boost in response times and a 7% increase in satisfaction, even as support tickets jumped by 75%.
• Flipsnack cut human-led chats by 60%, from 7,600 to just over 3,000.
• Hostelworld expects response times to drop by up to 50%, with fewer tickets overall and better satisfaction thanks to multilingual support.

Other standouts include:

• B12, which instantly resolves 58% of chat inquiries.
• Nutribees, which cuts agent-handled tickets by 77%.
• American Frame, which offers 24/7 support with a 75% satisfaction rate.
• Transkribus, which successfully closes 60% of support requests automatically.

Breeze isn’t just for support. Its AI writing tools also help teams create content faster:

• The Franchise Brokers Association now publishes 2.5x more content daily without losing its brand voice.
• Brown Edwards & Company turned a presentation into a 10-part podcast in under an hour.
• Morehouse College generates all admissions blog content with Breeze. What used to take weeks now takes an hour or less.

In marketing and sales, AI tools for business growth go even further:

• SnapFulfil gained 3x more visibility into high-intent buyers.
• Phocas Software enriched 92% of its contact database to sharpen targeting.
• Text-Em-All turned anonymous site visitors into valuable data for refining ads and content.
• Sandler saw a 60% boost in Sales Qualified Leads.
• Barn2Door is prepping for 9 million emails this year.
• Aunt Flow paired AI content suggestions with A/B testing to make faster, data-backed decisions.

Breeze’s Copilot tools are also saving time and driving adoption:

• Agicap saw deal velocity climb 20% and got 100% of their sales team fully using the CRM, saving 750 hours every week.
• Morehouse College used Copilot to write meta descriptions for 900+ web pages, no extra hires needed.
• Aerotech halved the time reps needed with managers, saving 17.5 hours a week.

Watch an in-depth video that covers Breeze AI in detail, as well as numerous other features, with insights from a HubSpot partner (Europe) and HubSpot itself!

AI Tools for Business Automation: Customer Service

AI is changing how both established companies and startups handle support. It helps teams respond faster, bring busywork to a low, and deliver answers that feel more personal. The result? Happier customers and agents who have more time to focus on what matters.

Contact Center AI

Google’s Contact Center AI is changing how companies talk to their customers. Virtual agents now handle routine calls, while human agents get real-time help from AI. That means faster, more helpful conversations.

Big names like Continental, GM, Mercedes-Benz, and Volkswagen of America are building conversational AI into their vehicles, making voice commands smarter and more natural. Deloitte launched a virtual “Care Finder” that helps people find in-network healthcare providers in under a minute, which is far quicker than the usual five to eight-minute call.

Bell Canada saved US$20M after building custom AI-powered agents and tools with Agent Assist. Telecom Italia (TIM) improved service efficiency by 20% with a Google voice agent. With an assistant to help customers troubleshoot issues and manage subscriptions under way, Best Buy has all the potential to make the list of the best Google Cloud AI use cases as well. And in just six weeks, Camanchaca built a virtual assistant that now helps handle customer support more efficiently.

Zendesk AI

Being one of the best AI tools for business in the context of CX, Zendesk AI ticketing adds a smart customer service layer to resolve issues faster and route them more intelligently. The platform uses billions of real-world conversations and advanced models from OpenAI for features like tone do-over, summaries, and generative replies. All for less manual work, better experiences, and faster answers.

Plenty of companies are already seeing what this looks like in action:

• 80%+ drop in volumes across chatbots and 95% faster first response time (~3 hours) for Grove Collaborative.
• US$21K+ saved annually via self-service for Liberty London.
• 30% boost in agent efficiency and agent onboarding time cut from 2 months to 3–4 weeks for Bitly.
• US$1.3M saved through ticket deflection (~8,000 tickets) and 95% of ad fraud tickets resolved in one touch for Unity.
• 206% increase in self-service rate and 9.4% improvement in customer satisfaction (CSAT) for Motel Rocks.
• 2x productivity growth in France (1 year) for Siemens Financial Services.

AI Solutions for Content Production

Creating content used to take days. Now it can take minutes and a single prompt. The best AI tools for business are helping teams write, design, and publish at scale without losing their brand’s voice or the quality that keeps audiences engaged.

Imagen

Imagen is Google’s text-to-image model, and it’s helping brands make custom visuals in a fraction of the time. Smartphone makers like Motorola and Samsung use AI to power on-device image creation and editing.

Travel company Agoda is testing Imagen to create AI images of destinations, while Kraft Heinz cut campaign creation time from eight weeks to eight hours by combining Imagen and Veo on Vertex AI. Mondelez is generating branded visuals faster with the goal of boosting ROI by 25%. Puma customizes product photos using Imagen, and in India, it saw a 10% bump in click-through rates.

Veo

Veo is Google’s tool for creating videos from text. It’s giving creatives a faster way to produce professional-looking AI marketing content.

Agoda is experimenting with Veo to build destination videos. Canva users can now create sleek videos in seconds, thanks to its Magic Design for Video feature powered by Vertex AI. L’Oréal Groupe treats Veo 2 and Imagen 3 like creative teammates, using them to produce cinematic shots quickly and with more variety.

Cloudfresh’s Take: Look at the Bigger Picture

The rise of artificial intelligence, especially within Google Cloud, is more than a tech trend. Businesses operate, compete, and grow differently now.

What we’re seeing isn’t a collection of scattered use cases. On the contrary, companies connect the dots between departments and drive real impact. Boosting employee productivity? Creating better customer experiences? Tightening up security? In any case, these aren’t separate wins. They’re part of a bigger transformation.

As a multi-certified Google Cloud consulting services provider and its global Premier Partner, we believe that the advantage of Google’s AI ecosystem comes from its integration. Everything works together: data moves smoothly, models stay consistent, and users get a unified experience. That makes it easier for teams to collaborate and get more out of the best AI tools for business without jumping between systems or rebuilding workflows.

For business leaders, the takeaway is simple: don’t treat artificial intelligence as a side project. The real value shows up when it’s embedded across the organization. Better content creation from Workspace can speed up marketing campaigns. That leads to more tailored customer engagement. At the same time, defenses stand strong thanks to tools like Gemini in Security and related cybersecurity solutions. It all adds up, and the compounding effect is what sets future-ready companies apart.

The numbers back it up. Across industries, companies leverage AI to save time, cut costs, grow revenue, and work more securely. This isn’t an incremental improvement. It’s a new foundation for how modern business processes run.

Our outlook—one of a company that is not only a Google Cloud Premier Partner, but also a Cloudflare Powered+ Partner, Asana Platinum Partner, HubSpot Diamond Partner, and Zendesk Advanced Partner—is that the most successful organizations will be those who address AI as a core part of their strategy.

Not just a tool, but a mindset.

That means staying curious, upskilling teams, and incorporating the best AI tools for business into every layer of the operations. Those that do will be faster, smarter, and more adaptive than ever.

And if you’d like to do just that, feel free to get in touch with us using the short form below!