ISE 2025 Overview: Key Innovations, Industry Trends, and Google Meet Hardware Updates

Integrated Systems Europe (ISE) 2025, held from February 4 to 7 in Barcelona, set a new benchmark in the audiovisual and systems integration industry. With a record-breaking 85,351 unique visitors from 168 countries and 1,605 exhibitors across 92,000 square meters, this year’s event showcased cutting-edge technology, transformative AI applications, and deeper cross-industry integrations.

From transparent displays and AI-powered automation to new advancements in Google Meet Hardware, ISE 2025 reinforced its position as the leading global AV event.

Major Announcements & Industry Trends from ISE 2025

1. AI & Automation Take Center Stage

AI-powered solutions were among the biggest trends at ISE 2025, transforming AV workflows, content creation, and real-time collaboration.

• Google, Microsoft, and Zoom showcased AI-driven meeting enhancements, including real-time transcription, auto-framing, and meeting summarization.
• AI-powered voice recognition and gesture control are being incorporated into displays, video conferencing tools, and digital signage.
• Automated camera tracking and AI-driven scene recognition were key highlights, optimizing hybrid meeting experiences.

2. Immersive Display Technologies

The latest innovations in displays and projection mapping stole the show, with manufacturers unveiling next-gen LED walls, transparent OLED screens, and immersive 8K projection systems.

• Massive curved LED displays for more immersive presentations.
• Transparent OLED screens, allowing content to appear on glass panels while maintaining see-through visibility.
• Projection mapping advancements, as seen in the Quayola keynote at Casa Batlló, demonstrating AI-generated visual art on historic architecture.

3. New Google Meet Hardware Updates Unveiled at ISE 2025

Google showcased several major updates for Google Meet Hardware, emphasizing interoperability, AI-driven meeting enhancements, and expanded accessibility features.

Expanded Cross-Platform Interoperability

• Logitech’s Android-based Google Meet hardware, including the Rally Bar, Rally Bar Mini, and Rally Bar Huddle, now supports Cisco Webex and Zoom Meetings.
• This mirrors Microsoft’s Direct Guest Join feature, allowing seamless cross-platform meeting experiences without additional software.

AI-Powered Meeting Enhancements with Google Gemini

• Automated meeting summaries: Google’s Gemini AI now provides real-time meeting notes, reducing the need for manual documentation.
• Translated captions: Real-time language translation improves inclusivity for multinational teams.
• Dynamic tiles and layouts: Each participant now has a dedicated video tile, improving meeting engagement and representation.

Live Captioning and HDMI Ingest for Google Meet on Android

• Live captions during Google Meet sessions enhance accessibility.
• New HDMI ingest feature for Google Meet on Android allows easier content sharing directly from external devices.

Digital Signage Integration with Comeen

• A new partnership with Comeen enables digital signage integration into Google Meet Hardware.
• Organizations can now manage meeting room communication and workspace signage directly from the Google Admin console.

These updates position Google Meet Hardware as an even more flexible and AI-enhanced meeting solution, ensuring seamless hybrid work collaboration.

4. Expansion of Virtual & Augmented Reality in AV

• AR-powered remote collaboration tools showcased real-time 3D holographic meetings.
• Virtual production technologies continued to gain traction, bridging physical and digital environments for high-end content creation.

5. Smart Buildings & Connected Workspaces

The integration of smart building technology with AV solutions was a key focus. ISE 2025 showcased:

• AI-driven environmental controls that adjust lighting, sound, and temperature based on occupancy and meeting preferences.
• Touchless controls for meeting rooms, minimizing physical contact and improving accessibility.
• Next-gen room scheduling solutions integrated with Google Meet, Microsoft Teams, and Zoom for seamless workspace management.

Keynote Highlights & Thought Leadership at ISE 2025

This year’s thought leadership sessions brought together industry experts, futurists, and AV pioneers to discuss the future of immersive technology, AI, and digital transformation.

• AI Futurist Brian Solis delivered an opening keynote on AI’s evolving role in AV, automation, and hybrid collaboration.
• Multimedia artist Quayola captivated attendees with AI-generated digital art projected onto Barcelona’s Casa Batlló, merging heritage architecture and modern technology.
• Google, Microsoft, and Samsung panels focused on the future of AV in hybrid workspaces, emphasizing the role of AI in video conferencing and content creation.

How These Updates Impact Businesses & AV Professionals

ISE 2025 reinforced that AV is no longer just about hardware—it’s about seamless, AI-driven collaboration across devices, platforms, and physical spaces.

For businesses and professionals, this means:
✅ Smarter meeting experiences – AI-powered meeting tools (like Google Meet’s automatic framing & transcription) reduce manual effort.
✅ More immersive customer engagement – Transparent OLED displays and projection mapping open new possibilities for branding and storytelling.
✅ Cross-platform interoperability – With Google Meet now fully compatible with Zoom Rooms and Webex, hybrid meetings are smoother than ever.
✅ Stronger automation in workspaces – AI-enhanced room scheduling and environmental controls improve efficiency and employee comfort.

Cloudfresh: Your Google Meet Hardware Partner

The latest advancements in Google Meet Hardware, AI-powered collaboration tools, and smart AV solutions highlight the growing demand for seamless, intelligent meeting experiences.

As a Google Cloud Premier Partner and Google Meet Hardware & Licenses provider, Cloudfresh helps businesses:

• Deploy and optimize Google Meet Hardware for modern workspaces.
• Integrate video conferencing solutions with existing AV and IT infrastructures.
• Ensure cross-platform compatibility between Google Meet, Zoom, Microsoft Teams, and more.
• Provide expert consulting, training, and ongoing support to maximize AV investments.

Want to make your meetings smoother, smarter, and more productive? Whether you’re upgrading your conference rooms or creating a seamless hybrid work experience, Cloudfresh is here to help. As a Google Cloud Premier Partner and Google Meet Hardware & Licenses provider, we’ll guide you in choosing, implementing, and optimizing the best Google Meet Hardware solutions for your team.

Let’s create meeting spaces that work effortlessly—so you can focus on what really matters.