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Offline event
April 26, 2024, 09:00 AM GMT+4
ІконкаThe St. Regis Downtown Dubai 5*

Navigating the Future of Work With Asana AI

Join us at our event in Dubai to explore the future of work, guided by expert speakers and guest clients. Discover how Asana empowers businesses to elevate their productivity in the AI era, transforming work environments for efficiency and creativity.
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Event language

Key takeaways

Exploring the Future of Work: Dive deep into the impact of digital transformation and AI on work management. Gain insights from our expert speakers and learn effective strategies to navigate modern work changes.

Asana in Action: Witness the power of Asana through a live demo. See firsthand how its features can streamline workflows, enhance team collaboration, and lead to more efficient project management.

Client Success Stories: Get inspired by the journeys of clients who have leveraged Asana to overcome challenges and achieve remarkable success in their projects and workflows.

Q&A and Networking: Ask questions and engage with peers and experts alike, sharing insights and exploring possibilities for workplace transformation and innovation.


09:00 – 09:30
Morning Coffee & Registration
09:30 – 09:45
Opening Session
Geoffrey Desboeufs
Emerging Market Regional Leader, Asana
09:45 – 10:10
Asana: A New Way To Work
Ben Hamill & Jordan Alf
Enterprise Account Executive, Asana & Corporate & Enterprise Sales - Middle East, Asana
10:10 – 10:25
Leveraging Asana for Business Growth with Cloudfresh
Vitaliy Safanyuk
Partner, Chief of Products & Projects, Cloudfresh
10:25 – 10:40
Client Success Story
Sebastian Umiński
Global Marketing Director, Brand New Galaxy
10:40 – 11:00
Panel Discussion: Future of Work
Sanj Bhayro & Vitaliy Safanyuk & Sebastian Umiński
EMEA General Manager, Asana & Partner, Chief of Products & Projects, Cloudfresh & Global Marketing Director, Brand New Galaxy
11:00 – 11:30
Coffee break
11:30 – 11:45
Client Success Story
Gala Blasco & Kalpna Chaturvedi
Director of Digital Trading & Marketing Creative, Alshaya Group & Creative Services (Traffic Workflow) Lead, Alshaya Group
11:45 – 12:00
Asana in Action: Live Demo
Burak Okumus
Solutions Engineer, Asana
12:00 – 12:15
Client Success Story
Volodymyr Chornyy
CIS Director, SoftServe
12:15 – 12:30
12:30 – 14:00
Lunch and Networking


Sanj Bhayro
General manager, EMEA Region, Asana
Sanj Bhayro is the GM of EMEA at Asana. With over 20 years of experience in technology and SaaS, Sanj previously held the title of VP Sales EMEA at Intercom. Prior to his time at Intercom, he served as the EMEA Vice President of Operations and Customer Growth at Google where he was a member of the EMEA Google Cloud Leadership team that developed and executed the company’s EMEA plan for growth. Before his role at Google, he spent 14 years at Salesforce EMEA, most recently as the COO & SVP EMEA at Salesforce. During his time in Salesforce, he was responsible for developing and scaling functions including SMB and Corporate Sales, Business Development, Cloud Sales, GTM Strategy and Ops.
Ben Hamill
Enterprise Account Executive, Asana
Experienced Account Executive with a demonstrated history of providing value to clients. Ben is helping busy professionals make working life better and more productive via real-time visibility, clarity & accountability through Asana. Ben has significant experience in software sales and customer support with an English degree and a post-grad in digital marketing. Passionate about working closely with clients to ensure they work effortlessly together with the focus being on improving results.
Vitaly Safanyuk
Partner, Chief of Products & Projects, Cloudfresh
An expert in the field of digital transformation and innovative solutions in the field of cloud technologies. He has many years of experience bringing innovative products to the market in the B2B segment and significant professional expertise in building business processes in leading telecommunications operators such as Kyivstar, Ukrtelecom, Lifecell, and Vodafone Ukraine. Vitaliy is responsible for developing the product line at Cloudfresh and oversees the implementation of Asana, Google Cloud, Google Workspace, Zendesk, and GitLab projects in Europe, the Middle East, and Asia.
Geoffrey Desboeufs
Emerging Market Regional Leader, Asana
Geoffrey is the Sales leader of the Emerging Market at Asana. He is an experienced sales leader that have spent the last 8 years in Dublin in different tech companies like LinkedIn or Sidetrade. His ambition is to make the Middle East Market the fastest growing market in terms of Work Management.
Burak Okumus
Solutions Engineer, Asana
Tech professional who is passionate about problem-solving, learning, and growth. Burak has been working with cloud technologies as a Presales/Solution Engineer. Burak enjoys helping customers overcome their challenges by understanding their goals and guiding them to the optimal solution. Burak holds a Bachelor's Degree in computer engineering and 10 years of work experience in tech including software development and solutions engineering roles.
Sebastian Umiński
Global Marketing Director, Brand New Galaxy
Sebastian is an experienced multi-channel marketer and results-driven leader of international teams with a high level of business creativity focused on transformational leadership. His 18-year career in digital marketing was divided between agencies and client organizations, resulting in a strong track record in supporting big international companies in their business transformation. Now he’s in charge of Brand New Galaxy’s communication (internal and external), marketing of BNG products and services, supporting all BNG offices globally incl. Europe, US and Dubai.
Gala Blasco
Director of Digital Trading & Marketing Creative, Alshaya Group
Gala is a seasoned professional in the digital marketing and eCommerce sphere, currently serving as the Director of Digital Trading & Marketing Creative at Alshaya Group. With over a decade of experience, she has excelled in creating compelling digital brand experiences and product strategies that resonate with real customers. Her expertise lies in building and leading teams that prioritize commercial success and customer satisfaction, ensuring the delivery of best-in-class user experience (UX) systems. Gala has been instrumental in transforming eCommerce products into leading multi-channel experiences, demonstrating a strong commercial and customer-first focus.
Kalpna Chaturvedi
Creative Services (Traffic Workflow) Lead, Alshaya Group
Kalpna is a marketing professional with over a decade of experience in successfully delivering projects and managing campaigns for Integrated Marketing Communications, Interactive / Digital / E-commerce, Social Media, Retail & Shopper, ATL / BTL Advertising. Kalpna is passionate about Marketing & Technology and constantly upgrades her knowledge and skills. Kalpna's career vision is to help organizations make the best use of different communication channels profitably.
Volodymyr Chornyy
CIS Director, SoftServe
Volodymyr Chornyy is a Corporate Information Systems Director at SoftServe, a premier IT consulting and digital services provider. Volodymyr is a seasoned enterprise technology leader with more than 20 years of experience in different functions of the IT industry. He currently leads multiple transformational journeys in enterprise risks management (ERM), service management, and enterprise architecture at SoftServe with great support from the Asana product and ecosystem. Volodymyr believes the technology is here to help society turn complex challenges into solutions for a transparently brighter future, enabling everyone to achieve more in their day-to-day jobs with less efforts.