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HubSpot Webinars July 14 | 10 AM CEST

Revenue-First CRM: The GR8_TECH Formula

In complex B2B, the deal closes on a handshake. Then months of integration, five or more stakeholders, and a usage-based contract decide whether it ever shows up in the forecast.

Cloudfresh, GR8_TECH, and HubSpot are running a live working session on the CRM setup that keeps all of it visible. You'll see how a fast-scaling platform business tracks high-value deals from first contact to upgrade, and how to turn usage and contract data into a forecast you can actually stand behind.
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Who is it for?

Platform & SaaS Vendors

B2B businesses with long, multi-stakeholder deals where revenue starts only after integration.

Teams on Usage-Based Contracts

anyone billing on consumption, active users, or volume thresholds, whose revenue moves with the client's own activity.

Multi-Entity Accounts

businesses where a single client runs several products or units, each with its own contract and terms.

RevOps, Sales & CS Leaders

anyone who needs one forecast the whole team trusts, and signals that show up before the invoice does.

What We’ll Cover

01
Where Standard CRM Setups Lose Money
Most CRMs were built for a flat Contact–Company–Deal world. Complex B2B isn't flat. One client runs several products, each sits under its own contract, and the money is a setup fee plus a monthly minimum plus a usage-based cut that moves every month. We'll walk through the six gaps that turn a forecast into fiction, and the data model that mirrors how the business actually makes money: client → product → contract → monthly usage.
02
How GR8_TECH Built It
A look inside a real HubSpot setup at a fast-scaling platform business: 30+ products, dozens of sub-accounts, and separate commercial terms per client, all held in one view. Custom objects for products, contracts, and monthly performance. Four pipelines instead of one, so a deal never falls into the gap between "signed" and "live": New Business, Onboarding, Expansion, and Renewals.
03
Signals That Precede the Upsell
Your product already knows when a client is about to grow or about to churn. The Usage-Tier Radar watches each client's activity nightly and fires a task the moment they hit 85% of the next pricing tier, so the expansion talk happens before the invoice does. The same radar catches a 20% drop two months running and routes it to a health-check before it turns into a cancellation. New product goes live on an account? The CRM spots it overnight and opens the expansion deal for you.
04
AI-Automated Actions (Live Demo)
A live HubSpot workflow, start to finish. Usage crosses a threshold, the system flags it, a task lands with the account manager, and an upgrade offer gets staged. We'll also show where Breeze AI and AI CPQ pull real weight: drafting quotes from deal context, enriching accounts, and logging the messaging-app threads where these deals really happen. And we'll be honest about where a human still owns the call.

Our Panel of Experts

Yevhen Krazhan
Chief Sales Officer, GR8_TECH
15+ years across telco, IT, entertainment, and iGaming. Track record in international market entries—LatAm (Peru, Argentina, Brazil), India, and Africa. Creator and host of Bet It Drives, an iGaming podcast featuring senior industry figures.
Anastasiia Kovtunenko
Principal Account Executive & Sales Team Lead, HubSpot
8+ years in AdTech, MBA. Works with B2B companies on CRM adoption and revenue operations inside HubSpot’s core platform.
Cyril Bialo
EVP, Solution Architecture, Cloudfresh
12 years in sales, 8 in IT. Focuses on revenue growth through strategic sales cycles and digital transformation in B2B tech.

Ready to See It in Action?

Complex B2B contracts are big, the cycles run long, and a missed signal costs real money. Come see how one fast-scaling platform business built a CRM that catches what others miss, and how the same setup maps onto your own accounts.

Register Now