HubSpot Breeze AI: The Breeze of Change

According to McKinsey:

• The integration of generative artificial intelligence in Marketing and Sales could unlock up to US$3.3 trillion in global productivity annually;
• With the adoption of generative AI, Marketing could see a productivity boost of 5–15% of its total spend, roughly translating to US$463 billion every year.
• The Customer Service sector could see major transformation through Gen AI, with the possibility of slashing current phone call volumes by 50% over the next five years.

Without further ado, let’s dive into the steps that HubSpot, a multi-award-winning platform at the intersection of all three domains, takes in order to implement the novel tech. 

What Is HubSpot Breeze AI?

HubSpot made a big splash in the AI world on September 18, 2024, at its flagship INBOUND event with the launch of Breeze AI—an all-inclusive suite of tools aiming to transform the way businesses operate. This wasn’t HubSpot’s first step into AI; it all started 18 months earlier, on March 6, 2023, with the debut of Content Assistant and ChatSpot.ai, both powered by OpenAI’s ChatGPT.

The Content Assistant made the writing job simpler by brainstorming ideas, suggesting outlines, and generating complete drafts for blogs, newsletters, landing pages—you name it. Meanwhile, ChatSpot.ai brought businesses extra convenience when adding contacts to their HubSpot CRM, creating custom reports, and drafting highly personalized sales e-mails.

Breeze takes these innovations to the next level, uniting AI HubSpot products into three main categories:

• Breeze Copilot, an upgraded version of ChatSpot.ai;
• Breeze Agents, the near-autonomous handlers of routine tasks;
• Breeze Intelligence, an insight hub for decision-makers.

With Breeze AI, HubSpot is doubling down on its commitment to integrating AI into every aspect of business growth. To better understand the ecosystem around Breeze and its purpose, check out this excerpt from the recent webinar jointly hosted by Cloudfresh and HubSpot teams.

Let’s now take a closer look at each of the categories.

HubSpot Breeze Copilot

Breeze Copilot is a personal AI assistant in HubSpot whose only goal is to make your workday easier and more productive. Thanks to the blend of generative AI and your CRM data, it delivers tailored support to help you tackle tasks more efficiently. This isn’t just another AI tool—it’s built to understand your business and adapt to your unique needs.

Currently in beta, HubSpot Breeze Copilot is free and available across HubSpot’s platform. What makes it user-friendly is the conversational interface coupled with helpful prompts—meaning you’ll definitely get the gist even if you’re completely new to AI. Whether you’re working on desktop or mobile, Breeze Copilot is there to assist, helping you stay productive without any technical know-how.

For sales teams, it takes the hassle out of time-consuming tasks—think of updating CRM records, researching prospects, and prepping for calls. Its ability to recap information and suggest next steps makes managing your pipeline easier, so you can focus on building stronger relationships.

Marketers can rely on Breeze Copilot as a creative brainstorming partner, helping draft and refine content or organize cross-channel workflows in the most optimal way. Its quick, actionable support makes multi-tasking a breeze (no pun intended!), allowing you to stay focused on delivering impactful campaigns.

Customer service teams benefit, too. HubSpot Breeze Copilot can summarize tickets, recommend responses, and make routine processes, well, much less routine. That, of course, should translate to faster resolution times and happier returning customers.

HubSpot Breeze Pricing: Copilot

Breeze Copilot comes free of charge.

HubSpot Breeze Agents

Moving on to the next branch of the platform’s AI tree—HubSpot Breeze Agents. In a nutshell, they assist with tasks across content marketing, social media management, sales prospecting, and customer service, helping your teams stay 100% focused on priorities.

HubSpot Breeze Content Agent

It is nowhere near easy to be consistent when rolling out high-quality content that genuinely connects with your audience. That’s where HubSpot’s Breeze Content Agent comes in. This AI-powered assistant is built to take the hassle out of content marketing and help you scale your efforts. Tapping into your CRM data, it generates targeted, engaging content across a variety of formats—think landing pages, podcasts, case studies, and blogs—all perfectly aligned with your brand’s unique voice.

Building effective landing pages doesn’t have to feel daunting anymore, either. Breeze Content Agent simplifies the process by automating it from start to finish. It creates pages complete with copy, meeting links, images, and forms, all in a bid to meet your specific conversion goals. The result? Pages that don’t just look great but also help you attract and retain more visitors.

Case studies are incredibly powerful for building credibility, but gathering and organizing the information can be time-consuming. HubSpot Breeze Content Agent takes care of that, too. Using your CRM data and uploaded notes—like call transcripts—it crafts compelling case studies that are polished and ready for review. You’ll save valuable time and have more room to focus on other priorities.

SEO-optimized blog posts are a must for driving traffic, but they can take a lot of effort to get just right. Breeze Content Agent has you covered there as well. It helps you ideate, write compelling headlines, create eye-catching feature images, and draft complete, keyword-rich posts—all tailored to your audience’s needs so you can concentrate on strategy and engagement.

Importantly, Breeze Content Agent isn’t limited to visual content only. If you’re venturing into podcasting, HubSpot will help you generate scripts, notes, and even visuals. Whether you decide to stick with its ready-made audio or record your own, Breeze AI will take care of the entire process and create professional-quality episodes without the headache.

With HubSpot Breeze Content Agent, scaling your content marketing is no longer a juggling act. Your team can create impactful, audience-focused materials with ease—and without the added stress.

HubSpot Breeze Cost: Content Agent

Breeze Content Agent is included with the purchase of Content Hub Professional (US$500 per month, 3 seats) or Enterprise (US$1,500 per month, 5 seats) plans.

HubSpot Breeze Social Media Agent

If your team is stuck coming up with fresh ideas for SMM, Social Media Agent has got your back. Analyzing your brand details, past performance, and marketing trends, it builds a content strategy tailored to your business. Whether you’re posting on Facebook, LinkedIn, X, or Instagram, Breeze AI suggests posts that align with your goals and resonate with your audience.

Social network platforms aren’t just about keeping up—they are about standing out. HubSpot Breeze Social Media Agent helps you do both by offering personalized content ideas and recommending the best times to post for maximum engagement. Reviewing and approving posts is quick and simple, so you can stay ahead without the constant scramble.

Deciphering social media data and turning it into something to act on doesn’t have to be overwhelming. HubSpot Breeze Social Media Agent’s ultimate mission is to provide you with data-driven suggestions to refine your approach, boost your impact, and grow your audience with confidence.

HubSpot Breeze AI Pricing: Social Media Agent

HubSpot Breeze Social Media Agent is included with the purchase of Marketing Hub Professional (US$890 per month, 3 seats) or Enterprise (US$3,600 per month, 5 seats) plans.

HubSpot Breeze Prospecting Agent

Sales prospecting can feel like a never-ending task, especially when you’re trying to juggle personalized outreach with finding quality leads. That’s where HubSpot’s Breeze Prospecting Agent steps in, helping sales teams quickly identify and prioritize top prospects in your CRM.

With the focus on leads that are most likely to convert, Breeze Prospecting Agent makes your sales process faster, smarter, and more efficient. No more hours spent sifting through endless contacts as Breeze AI automatically assigns companies and individuals that match your ideal customer profile (ICP) so your team can zero in on high-potential leads. The result? More time spent closing deals and less time chasing dead ends.

Personalized outreach is key to successful sales, but let’s face it—writing custom e-mails for every prospect can be exhausting. HubSpot Breeze Prospecting Agent does the hard part for you. It researches each contact and company and then creates tailored messages that hit the mark. Your outreach stays personal and relevant, even when you’re reaching out at scale.

And because there are only so many hours in a day, Breeze Prospecting Agent keeps working when your team can’t. It scans for signs of interest, crafts custom e-mails, and sends them at the optimal times—whether manually or automatically. With Breeze AI running in the background, your sales pipeline stays active around the clock, giving your team more time to focus on turning high-priority leads into customers.

How Much Does Breeze Prospecting Agent Cost?

Breeze Prospecting Agent is included with the purchase of Sales Hub Professional (US$100 per month, 1 seat) or Enterprise (US$150 per month, 1 seat) plans.

Breeze Customer Agent

Customer service teams know the struggle: managing a flood of support tickets can slow response times and leave customers waiting. HubSpot Breeze Customer Agent is designed to handle the heavy lifting and provide instant, automated support on your website 24/7. By taking care of common customer questions, Breeze frees up your team to focus on resolving more complex issues.

Setting up Breeze Customer Agent couldn’t be easier. You don’t need technical skills or coding expertise—just use the content you already have, like knowledge base articles, help pages, and blogs. In minutes, Breeze AI is trained and ready to deliver accurate, personalized responses to customer inquiries without breaking a sweat.

Forget the robotic feel of traditional chatbots. HubSpot Breeze Customer Agent creates natural, conversational interactions that are in line with your brand’s voice. Using approved content, it makes sure that responses are both accurate and consistent. Plus, it cites its sources, giving customers extra confidence in the information they receive.

HubSpot Breeze doesn’t just stop at answering questions, though. It deals with simple inquiries on its own while passing more complex issues to your human agents if needed. The smooth handoff means customers get timely, adequate support without unnecessary delays.

For the purpose of continuous improvement, Breeze AI also offers advanced reporting that lets you track metrics like resolution rates, handoff percentages, and customer sentiment to spot opportunities for optimization. With this data, you can fine-tune your processes and help your teams deliver customer care that gets better and better.

How Much Does Breeze Customer Agent Cost?

Breeze Customer Agent is included with the purchase of Service Hub Professional (US$100 per month, 1 seat) or Enterprise (US$150 per month, 1 seat) plans.

HubSpot Breeze Intelligence

AI business solutions work best when they’re fueled by accurate, up-to-date data. That’s exactly what HubSpot’s Breeze Intelligence delivers by enhancing your Smart CRM with advanced large language models (LLMs) and AI-powered data sourcing.

With Breeze Intelligence, your lead generation and conversion efforts get a serious boost. It identifies buyer intent from the companies visiting your website, helping you zero in on the right prospects at just the right moment. This means more meaningful engagements and a better chance of turning leads into customers. On top of that, it makes sure your forms capture the most valuable data from your visitors.

Keeping your CRM data accurate and up-to-date can feel like an uphill battle. The good news is that HubSpot Breeze Intelligence regularly refreshes your database with the latest information. This continuous enrichment ensures your CRM stays current, equipping your sales and marketing teams with what they need to understand prospects better and act smarter.

With Breeze Intelligence powering your CRM, you’re all set to make data-driven decisions, create more effective outreach, and take your lead management to the next level.

HubSpot Breeze Intelligence Pricing

Breeze Intelligence runs on a consumption-based model that implies redeeming HubSpot Breeze credits. The smallest pack (100 credits) costs US$30 per month. You can learn more here.

HubSpot Breeze Data Enrichment

Powered by Clearbit Enrichment technology, Breeze AI automatically updates missing details and provides key business insights, saving you time and eliminating the need for manual research altogether.

When a new lead enters your CRM, HubSpot data enrichment enriches that record with over 40 new attributes, such as industry, annual revenue, employee size, and social media profiles for companies, or role and employer details for contacts. This extra context allows your team to compare leads and make stronger, more informed connections right off the bat.

For both marketing and sales teams, Breeze Intelligence makes personalization easier than ever. Rather than wasting hours tracking down information, your team can instantly access crucial company details, the latest news, and other key insights. This allows you to quickly create customized e-mail campaigns and landing pages and speak directly to your prospects, leading to stronger engagement and better response rates.

HubSpot Breeze Data Enrichment also powers automated lead scoring, flagging high-value leads based on key factors like company size, revenue, and job title. With leads already prioritized, your team can focus on those most likely to convert, making outreach more efficient and boosting your sales results.

Even simple form submissions get a significant upgrade with HubSpot Breeze Intelligence. From just a name and e-mail address, Breeze AI fills in the blanks with useful insights, such as the technologies a company uses, the number of countries they operate in, or their funding status. This additional data makes it easier to qualify leads and find the right opportunities to pursue.

And because stale data can hold you back, Breeze Intelligence keeps your CRM fresh and accurate. With data partnerships across a variety of industries, HubSpot Breeze ensures your CRM stays up-to-date with reliable information. Using AI alongside human quality checks, it extracts data from over 200 million buyer and company profiles, giving you trustworthy insights that help drive better decisions and outcomes.

HubSpot Breeze Buyer Intent

HubSpot’s Breeze Intelligence helps you tap into Buyer Intent by pinpointing companies actively showing interest in your products or services—sometimes even before they fill out a form. Powered by Clearbit Buyer Intent technology, Breeze AI leverages reverse-IP and enrichment data to highlight which companies in your target market are on the verge of making a purchase. With real-time insights into their behavior on your website—like which product pages they’ve visited or what information they’ve checked out—you can respond to their intent as it happens.

For sales teams, knowing when a lead is truly ready to engage can be tricky. With HubSpot Breeze Buyer Intent data, you can track anonymous visitors—those who haven’t converted yet but are clearly exploring your site. By linking their IP address to their company, you can identify which prospects are most interested and what specific products or services they’re researching. This means your team can follow up at the perfect moment with personalized conversations and, therefore, prompt that willingness to convert.

Understanding visitor intent is about bridging the gap between marketing and sales, making sure that both teams are on the same page with insights that pinpoint the highest-potential leads. You can create targeted workflows that automatically trigger sales follow-up e-mails or nurturing campaigns based on a visitor’s actions, ensuring your outreach is timely and relevant.

With HubSpot Breeze Buyer Intent, lead scoring is smarter, too. Taking website behavior, intent signals, lifecycle stage, and deal stage into account, it helps you prioritize the leads most likely to convert. Intent-based segmentation makes it easy to send highly targeted e-mails and ads that speak directly to a visitor’s interests, boosting engagement and improving conversion rates. Whether it’s excluding job seekers from your lists or refining your prospect workflows, Breeze AI ensures your team is always following up with the right message at the right time.

Form Shortening

Powered by Clearbit’s form optimization technology, Breeze AI HubSpot auto-enriches form fields with data from its global commercial database, so visitors only need to fill out the missing details. Whether the visitor is already in your Smart CRM or not, Breeze takes care of the heavy lifting—auto-populating known information like company details or contact info. The result? Shorter, user-friendly forms that still capture the essential data you need to qualify and route leads.

A common challenge with forms is striking the perfect balance between collecting enough information and not driving your visitors away because of the length of the form in question. Breeze solves this by auto-filling known details, leaving visitors with fewer fields to complete. This takes friction out of the equation, making it easier for users to submit and increasing your form completion rates. Plus, by using enrichment data, Breeze AI helps eliminate data entry errors that can happen when multiple people from the same company fill out forms differently.

That being said, long, tedious forms can be a major conversion killer. Breeze Intelligence shortens the process by cutting down on the number of fields visitors need to complete, making the experience quicker and more intuitive. What would usually require complex design and optimization now takes just a simple toggle, making it easier for businesses to boost conversions without all the hassle.

Now that you’re well acquainted with the primary branches of HubSpot Breeze AI, let’s take a look at individual features pertaining to different Hubs.

Content Hub

Content Remix

Creating content for multiple channels can quickly become a drain on time and resources. Between turning blogs into social posts and crafting marketing e-mails, keeping a consistent presence across platforms often stretches teams thin. Content Remix is a smart, Breeze AI-powered tool that helps you repurpose your best-performing content with ease and efficiency.

With Content Remix, adapting existing content for different formats takes little to no effort. For example, you can turn a blog post into a thread on X or Threads or transform a newsletter into a video script for YouTube. That way, you can extend your reach without reinventing the wheel and ensure your messaging stays consistent across every platform. Having cut down the time and effort spent on refreshing content, you can focus on engaging your audience where they’re most active.

For marketers juggling tight budgets and stiff competition, Content Remix offers a way to do more with less. It gives you the flexibility to experiment with new channels and formats—e.g., testing how a blog performs as a podcast or video—while using data to see what works best. This makes it easier to refine your strategy and prioritize efforts that make the biggest impact.

How Much Does Content Remix Cost?

Content Remix is included with the purchase of Content Hub Professional (US$500 per month, 3 seats) or Enterprise (US$1,500 per month, 5 seats) plans.

AI Blog Writer

Using the AI Blog Writer is as simple as it gets. You just need to provide a topic or prompt, and the tool will return an outline and a draft matching your Tone of Voice (ToV). From there, you can add your expertise and edit the content before publishing. Such an approach lightens the load when it comes to blog creation and makes it easier to follow a consistent publishing schedule without the need for extra hands or sacrificing quality.

The tool also removes common productivity blockers, like creative slumps or jumping between different platforms. Fully integrated within HubSpot, the AI Blog Writer lets you draft, rewrite, and fine-tune your tone all in one place—keeping everything you need, from content to analytics, right at your fingertips. This makes your workflow smoother and ensures you stay focused on crafting content that matters.

To make the most of your efforts, HubSpot’s built-in blog reporting helps determine what’s working best for your audience. By combining AI-powered content creation with performance tracking, you can fine-tune your strategy, increase blog output, and create more of the content that resonates with readers.

How Much Does AI Blog Writer Cost?

AI Blog Writer comes free of charge. Advanced functionality, including additional generative features, can be found in the premium editions of the Content Hub subscription.

Website Generator

Designing a website often requires coding skills and a big investment of resources. HubSpot’s AI Website Generator makes it easier by automating the tricky parts, so you can build a personalized, professional website in just minutes.

Getting started is simple: just answer a few questions about your business, and Breeze AI will quickly create a single-page site tailored to your needs. Once the design is ready, you can use HubSpot’s easy-to-use, no-code editing tools to further change the look and feel of your site.

If you thought the AI Website Generator would stop, you’re mistaken. It also takes care of hosting, ensures your site is mobile-friendly, and handles everything needed for a smooth launch. As your business grows, HubSpot’s integrated platform helps you scale your website, improve performance with SEO tools, and connect it to lead-generation campaigns and e-mail marketing—all within the same system.

Your website is often the first impression of your business. With the AI Website Generator, you can easily create a high-impact site that is also natively integrated with HubSpot’s tools to help you attract, engage, and convert visitors into loyal customers.

How Much Does Website Generator Cost?

Website Generator comes free of charge. Advanced functionality, including additional generative features, can be found in the premium editions of the Content Hub subscription.

Marketing Hub

AI E-Mail Writer

Writing e-mails that actually work can be tough, whether you’re putting together a sales pitch or planning a marketing campaign. HubSpot’s AI E-Mail Writer takes the stress out of it by quickly generating personalized, eye-catching content. With tools for drafting, sending, and tracking, you can manage everything in one place.

The AI E-Mail Writer helps you automate sales outreach e-mails so you can grab attention in a packed inbox. It drafts e-mails in just minutes, saving you time and effort while giving you the flexibility to tweak tone, length, and style to match your brand. And because it’s integrated with HubSpot’s CRM, your outreach stays organized, automatically logging interactions and tracking engagement so you get better insights.

For marketing campaigns, the Breeze AI E-Mail Writer makes it easy to create on-brand content for different audience groups. You can customize templates, adjust the copy with simple commands, and track how your e-mails are performing—all without jumping between tools. This way, you can scale your e-mail efforts without adding more people or spending more money.