Any manager can confirm that dealing with individual user accounts and everything related to them can be complicated. It can be difficult for companies to reliably manage every authentication process. As a result, customers can become annoyed with the whole process and will no longer use your service, just because they forgot their password.
Therefore, Cloudfresh offers several options to simplify your authentication experience. It doesn’t matter where or who is authenticated by your service – on the website or in the app; clients or internal users. The following tips will be helpful anyway if you’re working with user accounts.
- Add the ability to sing-in using third-party platforms. In other words, integrate third party identity providers. If the user sees the ability to register with Google, Twitter or Facebook, it is more likely that they will use this option. This is because it’s easier, faster and more convenient. Moreover, it allows the company to find out more information about its customer than just a username by itself would provide .
- Provide multiple options when logging into or creating an account. If the client chose to log in through Google during the first authorization, the next time he can do it through Twitter, and another time he will try to remember his password from his account on your service. To avoid such confusion, you should separate the identification and authentication options.
- Allow users to create both long and short passwords. Many sites don’t allow passwords that are too long or too short. This may be due to the fact that large passwords can simply take up a lot of data memory, and for some mobile applications this can be critical. Therefore, prepare a memory field for your customers’ passwords in advance, which can be easily typed on a mobile keyboard and consisting of different characters.
- Don’t set strict rules for creating a username. Most sites and services have a lot of restrictions for creating usernames. For example, it must consist of at least 8 characters with title symbols, numbers and must not contain spaces, symbols, and so on. While creating such a password, a client may change his mind about using your service if the password creation process is too much of a chore. The easiest and most convenient way is to just let them use a name or nickname as their username. Thus, users will not need to jog their memory so much when they need to use your platform.
- Make it possible to change the client’s username. According to the example in the previous tip, customers can simply create new accounts, so they don’t remember the password for the old one. Therefore, it would be more correct to simply give them the opportunity to change their usernames. You can even set certain restrictions, for example, being able to change your username no more than 5 times a year and so on.
- Verify the user’s identity. When registering, a client can often type in his password or his email, and your service should be able to verify the authenticity of the specified data as quickly as possible and send a mail or a short code for verification. It should be done in order to check whether the data really belongs to the person who is registering.
- Allow users to delete their accounts. Firstly, it will prevent the leakage of user data if the account is not able to be used any more. Second, you will not waste your time deleting users personal data when you can allow users to delete their personal information on their own. Customers independently manage their account and decide when it is time to delete it, thereby protecting their data and saving you time.
Make use of your service’s account safe and secure. For example, add a password reset function, limit login attempts, create two-factor authentication and so on. This is another way to keep customer data safe and prevent problems that arise from information leakage.