{"id":8704,"date":"2023-09-19T13:04:18","date_gmt":"2023-09-19T10:04:18","guid":{"rendered":"https:\/\/cloudfresh.com\/?p=8704"},"modified":"2026-06-02T17:49:03","modified_gmt":"2026-06-02T14:49:03","slug":"improve-checkout-and-delivery-with-address-validation-api-in-google-maps-platform","status":"publish","type":"post","link":"https:\/\/cloudfresh.com\/cs\/blog\/zlepsete-placeni-a-dorucovani-pomoci-rozhrani-api-pro-overeni-adresy-na-platforme-google-maps\/","title":{"rendered":"Zlep\u0161ete placen\u00ed a doru\u010dov\u00e1n\u00ed pomoc\u00ed rozhran\u00ed API pro ov\u011b\u0159en\u00ed adresy na platform\u011b Google Maps"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/cloudfresh.com\/wp-content\/uploads\/2022\/12\/adress_validation_gmp.png\" alt=\"\" width=\"1266\" height=\"772\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Adresy jsou nezbytn\u00e9 pro vyhled\u00e1v\u00e1n\u00ed osob a m\u00edst, doru\u010dov\u00e1n\u00ed zbo\u017e\u00ed a n\u011bkdy i pro otev\u0159en\u00ed bankovn\u00edch \u00fa\u010dt\u016f. Ned\u00e1vn\u00e1 studie odhalila, \u017ee v\u011bt\u0161in\u011b online objedn\u00e1vek s p\u0159eklepy nebo chybami v adrese by se dalo p\u0159edej\u00edt, kdyby byl k dispozici valid\u00e1tor adres.<\/p>\n<p>Na prvn\u00ed pohled se m\u016f\u017ee zd\u00e1t, \u017ee adresy jsou jednoduch\u00e9, proto\u017ee je vid\u00edme a pou\u017e\u00edv\u00e1me t\u00e9m\u011b\u0159 denn\u011b. Ve skute\u010dnosti v\u0161ak adresy, kter\u00e9 je t\u0159eba opravit a naform\u00e1tovat podle m\u00edstn\u00edch standard\u016f, mohou v\u00e9st k lep\u0161\u00edmu u\u017eivatelsk\u00e9mu z\u00e1\u017eitku, ne\u00fasp\u011b\u0161n\u00fdm dod\u00e1vk\u00e1m a n\u00e1kladn\u00e9 rozs\u00e1hl\u00e9 z\u00e1kaznick\u00e9 podpo\u0159e.<\/p>\n<p>Dne 9. listopadu 2022 spole\u010dnost Google ozn\u00e1mila uvoln\u011bn\u00ed v\u0161eobecn\u00e9 dostupnosti funkce Ov\u011b\u0159ov\u00e1n\u00ed adres (Adress Validation). Nov\u00e9 rozhran\u00ed API <a href=\"https:\/\/cloudfresh.com\/cs\/produkty\/google-maps-platform\/\">platformy Google Maps<\/a> m\u016f\u017ee pomoci zlep\u0161it u\u017eivatelskou zku\u0161enost odstran\u011bn\u00edm pot\u00ed\u017e\u00ed p\u0159i registraci \u00fa\u010dtu nebo p\u0159i placen\u00ed a u\u0161et\u0159it \u010das a pen\u00edze va\u0161\u00ed firm\u011b t\u00edm, \u017ee pom\u016f\u017ee sn\u00ed\u017eit dopad neplatn\u00fdch adres na v\u00e1\u0161 provoz. Funkce Address Validation identifikuje sou\u010d\u00e1sti adresy, opravuje chyby a dopl\u0148uje adresy o chyb\u011bj\u00edc\u00ed \u00fadaje, co\u017e pom\u00e1h\u00e1 p\u0159edch\u00e1zet zru\u0161en\u00fdm objedn\u00e1vk\u00e1m, dotaz\u016fm na z\u00e1kaznickou podporu a vracen\u00ed pen\u011bz. Vyu\u017e\u00edv\u00e1 glob\u00e1ln\u00ed pokryt\u00ed dat platformy Google Maps Places, na\u0161i rozs\u00e1hlou znalostn\u00ed datab\u00e1zi m\u00edstn\u00edch adres a po\u0161tovn\u00ed data ve Spojen\u00fdch st\u00e1tech pro roz\u0161\u00ed\u0159en\u00e9 pokryt\u00ed adres.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/cloudfresh.com\/wp-content\/uploads\/2023\/01\/Delivery_address_-_recommendation_-_map.max-1000x1000.png\" alt=\"\" width=\"398\" height=\"826\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>Ov\u011b\u0159en\u00ed adresy: Jak to funguje?<\/h2>\n<p>Ov\u011b\u0159ov\u00e1n\u00ed adres pom\u00e1h\u00e1 v\u00fdvoj\u00e1\u0159\u016fm odhalit nep\u0159esn\u00e9 adresy t\u00edm, \u017ee identifikuje chyb\u011bj\u00edc\u00ed nebo nepotvrzen\u00e9 sou\u010d\u00e1sti adresy. To znamen\u00e1, \u017ee rozhran\u00ed API:<\/p>\n<ul>\n<li aria-level=\"1\"><strong>Standardizuje vstupn\u00ed \u00fadaje.<\/strong> Funkce Ov\u011b\u0159ov\u00e1n\u00ed adres standardizuje informace pomoc\u00ed dat platformy Google Maps Places a znalost\u00ed lokalizovan\u00fdch form\u00e1t\u016f adres, p\u0159i\u010dem\u017e poskytuje v\u0161e od oprav p\u0159eklep\u016f po dopln\u011bn\u00ed n\u00e1zv\u016f ulic, vhodn\u00e9 form\u00e1tov\u00e1n\u00ed specifick\u00e9 pro danou lokalitu a dal\u0161\u00ed. Tak je mo\u017en\u00e9 identifikovat sou\u010d\u00e1sti adresy, opravovat chyby a obohacovat adresy o chyb\u011bj\u00edc\u00ed \u00fadaje.<\/li>\n<li aria-level=\"1\"><strong>Vrac\u00ed cenn\u00e1 metadata.<\/strong> Vrac\u00ed tak\u00e9 cenn\u00e1 metadata o zpracov\u00e1van\u00e9 adrese, nap\u0159\u00edklad jednotliv\u00e9 sou\u010d\u00e1sti adresy s \u00farovn\u00ed potvrzen\u00ed p\u0159esnosti a k\u00f3dem Plus, geok\u00f3dem a ID m\u00edsta pro adresu. Ve specifick\u00fdch geografick\u00fdch oblastech m\u016f\u017ee funkce Ov\u011b\u0159en\u00ed adresy tak\u00e9 rozli\u0161it adresu bydli\u0161t\u011b od komer\u010dn\u00ed adresy, co\u017e je z\u00e1sadn\u00ed p\u0159i doru\u010dov\u00e1n\u00ed z\u00e1silek v pracovn\u00ed dob\u011b.<\/li>\n<li aria-level=\"1\"><strong>Agreguje data z v\u00edce zdroj\u016f.<\/strong> Zde jsou ji\u017e zahrnuta data po\u0161tovn\u00edch slu\u017eeb. Funkce Address Validation agreguje data z mnoha zdroj\u016f, v\u010detn\u011b dat po\u0161tovn\u00edch slu\u017eeb. Rozhran\u00ed API pro ov\u011b\u0159ov\u00e1n\u00ed adres m\u00e1 certifikaci CASSTM od USPS\u00ae, tak\u017ee v\u00fdvoj\u00e1\u0159i mohou porovn\u00e1vat data s daty U.S. Postal Service\u00ae.<\/li>\n<\/ul>\n<p>Kdy\u017e u\u017eivatel zad\u00e1 \u010d\u00edslo ulice, trasu a lokalitu, rozhran\u00ed API p\u0159ijme jako vstupn\u00ed \u00fadaje adresu a region. Odpov\u011b\u010f zobraz\u00ed jako vizualizovan\u00fd obsah &#8211; a jako objekt JSON.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/cloudfresh.com\/wp-content\/uploads\/2023\/01\/Address_Validation_example_cloudfresh.gif\" alt=\"\" width=\"400\" height=\"829\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>V\u00fdhody pou\u017e\u00edv\u00e1n\u00ed ov\u011b\u0159ov\u00e1n\u00ed adres<\/h2>\n<p>P\u0159i pou\u017eit\u00ed funkce Ov\u011b\u0159en\u00ed adresy:<\/p>\n<ol>\n<li aria-level=\"1\">Procento odes\u00edl\u00e1n\u00ed objedn\u00e1vek na spr\u00e1vn\u00e9 adresy se zvy\u0161uje, \u010d\u00edm\u017e se sni\u017euj\u00ed n\u00e1klady na p\u0159\u00edplatky za adresy bydli\u0161\u0165 a sni\u017euj\u00ed ztr\u00e1ty z p\u0159epravy.<\/li>\n<li aria-level=\"1\">\u00dadaje o z\u00e1kazn\u00edc\u00edch se stanou p\u0159ehledn\u00fdmi a p\u0159esn\u00fdmi; nyn\u00ed je pravd\u011bpodobn\u011bj\u0161\u00ed, \u017ee bal\u00edky a po\u0161ta doraz\u00ed na m\u00edsto ur\u010den\u00ed v\u010das.<\/li>\n<\/ol>\n<p>Ov\u011b\u0159ov\u00e1n\u00ed adres m\u016f\u017ee p\u0159in\u00e9st v\u00fdhody pro n\u011bkolik r\u016fzn\u00fdch p\u0159\u00edpad\u016f pou\u017eit\u00ed v r\u016fzn\u00fdch odv\u011btv\u00edch. Zde je n\u011bkolik p\u0159\u00edklad\u016f:<\/p>\n<ul>\n<li aria-level=\"1\">Maloobchod\/e-shopy. Sn\u00ed\u017een\u00ed pot\u00ed\u017e\u00ed p\u0159i placen\u00ed t\u00edm, \u017ee z\u00e1kazn\u00edk\u016fm nab\u00eddne snadn\u00fd zp\u016fsob, jak opravit sv\u00e9 adresy. To m\u016f\u017ee pomoci sn\u00ed\u017eit po\u010det ne\u00fasp\u011b\u0161n\u00fdch nebo chybn\u00fdch doru\u010den\u00ed nebo jin\u00fdch n\u00e1kladn\u00fdch komplikac\u00ed, jako jsou zru\u0161en\u00e9 objedn\u00e1vky a zp\u011btn\u00e9 platby.<\/li>\n<li aria-level=\"1\">Doprava a logistika. Posouzen\u00ed doru\u010ditelnosti adresy po obdr\u017een\u00ed objedn\u00e1vky a pomoc p\u0159i zaji\u0161t\u011bn\u00ed, aby se z\u00e1silky dostaly do spr\u00e1vn\u00fdch destinac\u00ed, s konkr\u00e9tn\u011bj\u0161\u00edmi slo\u017ekami adresy, jako jsou \u010d\u00edsla byt\u016f. \u0158idi\u010di mohou u\u0161et\u0159it \u010das a l\u00e9pe p\u0159edv\u00eddat probl\u00e9my s doru\u010dov\u00e1n\u00edm.<\/li>\n<li aria-level=\"1\">Finan\u010dn\u00ed slu\u017eby. Vyu\u017eit\u00ed dokladu o adrese pro pomoc p\u0159i ov\u011b\u0159ov\u00e1n\u00ed nov\u00fdch majitel\u016f \u00fa\u010dt\u016f. Spole\u010dnosti mohou odhalit podvodn\u00e9 registrace ov\u011b\u0159en\u00edm, \u017ee adresa z\u00e1kazn\u00edka existuje p\u0159i zalo\u017een\u00ed \u00fa\u010dtu.<\/li>\n<\/ul>\n<p>D\u00edky takov\u00fdm funkc\u00edm a produkt\u016fm, jako je Geocoding a Place Autocomplete, je d\u00edky slu\u017eb\u011b Address Validation platforma Google Maps kompletn\u00ed slu\u017ebou pro ov\u011b\u0159ov\u00e1n\u00ed adres a m\u00edst doru\u010den\u00ed.<\/p>\n<p>&nbsp;<\/p>\n<h2>Skute\u010dn\u00fd p\u0159\u00edpad: Platforma pro objedn\u00e1v\u00e1n\u00ed<\/h2>\n<p>Jako\u017eto objedn\u00e1vkov\u00e1 platforma m\u016f\u017eete pohostinsk\u00fdm zna\u010dk\u00e1m umo\u017enit transakce se z\u00e1kazn\u00edky p\u0159\u00edmo z jejich webov\u00fdch str\u00e1nek. Adresy jsou pro tyto podniky kl\u00ed\u010dov\u00e9, proto\u017ee podporuj\u00ed \u0159adu typ\u016f objedn\u00e1vek &#8211; &#8220;klikni a vyzvedni&#8221;, doru\u010den\u00ed na vy\u017e\u00e1d\u00e1n\u00ed a doru\u010den\u00ed po cel\u00e9 zemi.<\/p>\n<p>D\u00edky tomu m\u016f\u017eete s pomoc\u00ed slu\u017eby Adress Validation rychle identifikovat a vy\u0159e\u0161it slo\u017eit\u00e9 komponenty nespr\u00e1vn\u00fdch adres, co\u017e zvy\u0161uje efektivitu provozn\u00edho t\u00fdmu. Budete m\u00edt k dispozici podrobn\u011bj\u0161\u00ed informace o chyb\u00e1ch. Nap\u0159\u00edklad pokud je problematick\u00fd \u0159\u00e1dek 1 nebo \u0159\u00e1dek 2, m\u016f\u017ee je provozn\u00ed t\u00fdm odpov\u00eddaj\u00edc\u00edm zp\u016fsobem opravit.<\/p>\n<p>&nbsp;<\/p>\n<p>Cloudfresh je jedine\u010dn\u00e9 centrum odborn\u00fdch znalost\u00ed pro slu\u017eby <a href=\"https:\/\/cloudfresh.com\/en\/products\/google-cloud-platform\/\">Google Cloud<\/a><a href=\"https:\/\/cloudfresh.com\/en\/products\/google-cloud-platform\/\">,\u00a0<\/a><a href=\"https:\/\/cloudfresh.com\/en\/zendesk-products\/\">Zendesk<\/a><a href=\"https:\/\/cloudfresh.com\/en\/products\/google-cloud-platform\/\">,\u00a0<\/a><a href=\"https:\/\/cloudfresh.com\/en\/products\/asana-new\/\">Asana<\/a><a href=\"https:\/\/cloudfresh.com\/en\/products\/google-cloud-platform\/\">\u00a0a\u00a0<\/a><a href=\"https:\/\/cloudfresh.com\/cs\/produkty\/gitlab\/\">Gitlab<\/a><a href=\"https:\/\/cloudfresh.com\/en\/products\/google-cloud-platform\/\">.<\/a> Chcete-li se dozv\u011bd\u011bt v\u00edce informac\u00ed o <a href=\"https:\/\/cloudfresh.com\/cs\/produkty\/google-maps-platform\/\">Google Maps api pro podnik\u00e1n\u00ed<\/a>, m\u016f\u017eete se obr\u00e1tit na na\u0161e certifikovan\u00e9 produktov\u00e9 specialisty Google Maps.<\/p>\n<h3>Co nab\u00edz\u00edme?<\/h3>\n<ol>\n<li aria-level=\"1\">Konzultace a integrace API;<\/li>\n<li aria-level=\"1\">V\u00fdvojov\u00e9 slu\u017eby zalo\u017een\u00e9 na platform\u011b Google Maps;<\/li>\n<li aria-level=\"1\">\u0160kolen\u00ed technick\u00fdch t\u00fdm\u016f;<\/li>\n<li aria-level=\"1\">Technickou podporu.<\/li>\n<\/ol>\n<h3>\u00a0Spoluprac\u00ed s n\u00e1mi z\u00edsk\u00e1te:<\/h3>\n<ul>\n<li aria-level=\"1\">p\u0159\u00edstup k sedmi\u00farov\u0148ov\u00e9mu syst\u00e9mu slev, kter\u00fd je mo\u017en\u00fd pouze s partnerem Google Maps;<\/li>\n<li aria-level=\"1\">Platbu na fakturu pr\u00e1vnick\u00e9 osob\u011b v EU, USD, CKZ, PLN, UAH nebo v jak\u00e9koli jin\u00e9 m\u011bn\u011b;<\/li>\n<li aria-level=\"1\">Spolupr\u00e1ci ve va\u0161em jazyce d\u00edky v\u00edcejazy\u010dnosti na\u0161eho t\u00fdmu;<\/li>\n<li aria-level=\"1\">Profesion\u00e1ln\u00ed podporu v pr\u016fb\u011bhu cel\u00e9ho procesu vyu\u017e\u00edv\u00e1n\u00ed slu\u017eeb.<\/li>\n<\/ul>\n<p>Obra\u0165te se na n\u00e1\u0161 t\u00fdm a z\u00edskejte mo\u017enost posunout zku\u0161enosti sv\u00fdch z\u00e1kazn\u00edk\u016f s ur\u010dov\u00e1n\u00edm polohy na vy\u0161\u0161\u00ed \u00farove\u0148 d\u00edky \u0159e\u0161en\u00edm Google Maps.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; Adresy jsou nezbytn\u00e9 pro vyhled\u00e1v\u00e1n\u00ed osob a m\u00edst, doru\u010dov\u00e1n\u00ed zbo\u017e\u00ed a n\u011bkdy i pro otev\u0159en\u00ed bankovn\u00edch \u00fa\u010dt\u016f. Ned\u00e1vn\u00e1 studie odhalila, \u017ee v\u011bt\u0161in\u011b online objedn\u00e1vek s p\u0159eklepy nebo chybami v adrese by se dalo p\u0159edej\u00edt, kdyby byl k dispozici valid\u00e1tor adres. Na prvn\u00ed pohled se m\u016f\u017ee zd\u00e1t, \u017ee adresy jsou jednoduch\u00e9, proto\u017ee je vid\u00edme a [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":57837,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[3,101],"tags":[],"class_list":["post-8704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cloud-blog","category-google-maps"],"_links":{"self":[{"href":"https:\/\/cloudfresh.com\/cs\/wp-json\/wp\/v2\/posts\/8704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cloudfresh.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cloudfresh.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cloudfresh.com\/cs\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/cloudfresh.com\/cs\/wp-json\/wp\/v2\/comments?post=8704"}],"version-history":[{"count":1,"href":"https:\/\/cloudfresh.com\/cs\/wp-json\/wp\/v2\/posts\/8704\/revisions"}],"predecessor-version":[{"id":132311,"href":"https:\/\/cloudfresh.com\/cs\/wp-json\/wp\/v2\/posts\/8704\/revisions\/132311"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cloudfresh.com\/cs\/wp-json\/wp\/v2\/media\/57837"}],"wp:attachment":[{"href":"https:\/\/cloudfresh.com\/cs\/wp-json\/wp\/v2\/media?parent=8704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cloudfresh.com\/cs\/wp-json\/wp\/v2\/categories?post=8704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cloudfresh.com\/cs\/wp-json\/wp\/v2\/tags?post=8704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}