{"id":8631,"date":"2022-12-29T17:42:52","date_gmt":"2022-12-29T14:42:52","guid":{"rendered":"https:\/\/cloudfresh.com\/?p=8631"},"modified":"2025-11-25T21:37:59","modified_gmt":"2025-11-25T18:37:59","slug":"improve-the-bottom-line-of-your-business-with-the-retail-solutions-from-the-google-maps-platform","status":"publish","type":"post","link":"https:\/\/cloudfresh.com\/cs\/blog\/zlepsete-vysledky-sveho-podnikani-pomoci-retailoveho-reseni-z-platformy-google-maps\/","title":{"rendered":"Zlep\u0161ete v\u00fdsledky sv\u00e9ho podnik\u00e1n\u00ed pomoc\u00ed retailov\u00e9ho \u0159e\u0161en\u00ed z platformy Google Maps."},"content":{"rendered":"

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\u0158e\u0161en\u00ed Google Maps pou\u017e\u00edv\u00e1 v\u00edce ne\u017e milion firem po cel\u00e9m sv\u011bt\u011b a nejv\u00fdznamn\u011bj\u0161\u00ed procento u\u017eivatel\u016f je z oblasti maloobchodu. Studie ukazuj\u00ed, \u017ee 35% z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed maj\u00ed p\u0159i nakupov\u00e1n\u00ed probl\u00e9my, je m\u00e9n\u011b loaj\u00e1ln\u00edch ke zna\u010dce. Maloobchodn\u00edci proto mus\u00ed pracovat na tom, aby klienti vyu\u017e\u00edvali v\u0161echny kan\u00e1ly od online a\u017e po offline a zv\u00fd\u0161ili tak m\u00edru konverze.<\/p>\n

Google Maps Platform<\/a> (d\u00e1le GMP) nab\u00edz\u00ed sv\u00fdm u\u017eivatel\u016fm velk\u00fd bal\u00edk u\u017eite\u010dn\u00fdch n\u00e1stroj\u016f, kter\u00e9 umo\u017e\u0148uj\u00ed nov\u011b pojmout maloobchodn\u00ed zku\u0161enosti a zv\u00fd\u0161it konverzi online-offline zobrazen\u00edm cenn\u00fdch informac\u00ed na \u00farovni prodejen na map\u00e1ch. Poj\u010fme se hloub\u011bji pono\u0159it do \u0159e\u0161en\u00ed, kter\u00e1 byste mohli vyu\u017e\u00edt k usnadn\u011bn\u00ed u\u017eivatelsk\u00e9ho z\u00e1\u017eitku sv\u00fdch z\u00e1kazn\u00edk\u016f, zv\u00fd\u0161en\u00ed konverz\u00ed a zlep\u0161en\u00ed jejich loajality v\u016f\u010di va\u0161\u00ed zna\u010dce.<\/p>\n

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1. Pohodln\u00e9 online vyhled\u00e1v\u00e1n\u00ed – v\u00edce offline prodej\u016f<\/h2>\n

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Jedn\u00edm z nejnov\u011bj\u0161\u00edch maloobchodn\u00edch \u0159e\u0161en\u00ed Google Maps je vyhled\u00e1va\u010d zbo\u017e\u00ed, kter\u00fd z\u00e1kazn\u00edk\u016fm zobrazuje dostupnost zbo\u017e\u00ed a vzd\u00e1lenost a odhadovanou dobu j\u00edzdy do obchodu. Tento n\u00e1stroj informuje z\u00e1kazn\u00edky o v\u0161ech z\u00e1kladn\u00edch mo\u017enostech, kter\u00e9 pot\u0159ebuj\u00ed zn\u00e1t v t\u00e9to f\u00e1zi cesty k offline n\u00e1kupu: mo\u017enosti vyzvednut\u00ed, otev\u00edrac\u00ed doba prodejny, um\u00edst\u011bn\u00ed na statick\u00e9 map\u011b a\u017e po odhadovanou dobu cesty. V\u00fdb\u011br vhodn\u00e9 prodejny v okol\u00ed podle dostupnosti produktu zv\u00fd\u0161\u00ed po\u010det konverz\u00ed z online do offline.<\/p>\n

GMP pom\u00e1h\u00e1 prodejc\u016fm nejen informovat z\u00e1kazn\u00edky o provozn\u00ed dob\u011b, ale umo\u017e\u0148uje jim tak\u00e9 informovat z\u00e1kazn\u00edky o aktu\u00e1ln\u00edm stavu n\u00e1kupu a dal\u0161\u00edch informac\u00edch o objedn\u00e1vce.<\/p>\n

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Abyste sv\u00fdm z\u00e1kazn\u00edk\u016fm usnadnili nakupov\u00e1n\u00ed a zjednodu\u0161ili rozhodov\u00e1n\u00ed, m\u016f\u017eete za\u010d\u00edt pracovat s pokro\u010dil\u00fdm \u0159e\u0161en\u00edm zalo\u017een\u00fdm na poloze, kter\u00e9 je zalo\u017eeno na sad\u011b rozhran\u00ed API spole\u010dnosti GMP – Store Locator Plus. Toto \u0159e\u0161en\u00ed m\u016f\u017ee va\u0161im z\u00e1kazn\u00edk\u016fm usnadnit rozhodovac\u00ed proces a obohatit va\u0161e mapy o informace o va\u0161ich provozovn\u00e1ch se\u0159azen\u00e9 podle dojezdov\u00e9 vzd\u00e1lenosti nebo \u010dasu na map\u011b ve vlastn\u00edm stylu. Pomoc\u00ed n\u00e1stroje Store Locator Plus m\u016f\u017eete m\u00edstn\u00edm obyvatel\u016fm zobrazovat speci\u00e1ln\u00ed nab\u00eddky, kter\u00e9 mohou p\u0159i n\u00e1kupu vyu\u017e\u00edt, zve\u0159ej\u0148ovat kalend\u00e1\u0159 akc\u00ed a semin\u00e1\u0159\u016f a umo\u017enit z\u00e1kazn\u00edk\u016fm online rezervaci sch\u016fzek, pokud nab\u00edz\u00edte slu\u017eby. Nakupuj\u00edc\u00ed si tak mohou prohl\u00e9dnout podrobnosti o va\u0161ich slu\u017eb\u00e1ch, otev\u00edrac\u00ed dob\u011b, hodnocen\u00ed nebo dostupnosti za\u0159\u00edzen\u00ed pro osoby se zdravotn\u00edm posti\u017een\u00edm.<\/p>\n

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2.\u00a0 Zvy\u0161te po\u010det konverz\u00ed d\u00edky rychlej\u0161\u00edmu a p\u0159esn\u011bj\u0161\u00edmu checkoutu<\/h2>\n

\u0158e\u0161en\u00ed Checkout spole\u010dnosti GMP je sada doporu\u010den\u00fdch rozhran\u00ed API, kter\u00e1 pom\u00e1h\u00e1 prodejc\u016fm a u\u017eivatel\u016fm ov\u011b\u0159ovat spr\u00e1vnost adres p\u0159i vypl\u0148ov\u00e1n\u00ed formul\u00e1\u0159\u016f pro fakturaci, vyzvednut\u00ed nebo doru\u010den\u00ed. P\u0159\u00edmo\u010da\u0159ej\u0161\u00ed pokladn\u00ed proces vede ke spokojenosti lid\u00ed, tak\u017ee \u010d\u00edm pohodln\u011bj\u0161\u00ed bude kone\u010dn\u00fd n\u00e1kupn\u00ed proces, t\u00edm v\u011bt\u0161\u00ed konverzn\u00ed pom\u011br va\u0161e firma z\u00edsk\u00e1. Jednou z funkc\u00ed, kter\u00e9 usnad\u0148uj\u00ed cestu z\u00e1kazn\u00edka, je automatick\u00e9 dokon\u010dov\u00e1n\u00ed. Funkce Autocomplete automaticky poskytuje slu\u017ebu p\u0159edv\u00edd\u00e1n\u00ed adresy “zadejte dop\u0159edu”, kdy\u017e va\u0161i z\u00e1kazn\u00edci zad\u00e1vaj\u00ed online objedn\u00e1vku, \u010d\u00edm\u017e sni\u017euje po\u010det stisk\u016f kl\u00e1ves a zobrazuje n\u00e1vrhy v re\u00e1ln\u00e9m \u010dase. Vysoce tak zvy\u0161uje spolehlivost t\u00edm, \u017ee nahrazuje ru\u010dn\u00ed zad\u00e1v\u00e1n\u00ed adres nab\u00eddkou kompletn\u00edch mo\u017enost\u00ed.<\/p>\n

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Podle statistik je p\u0159ibli\u017en\u011b 5% v\u0161ech adres zad\u00e1no nespr\u00e1vn\u011b, co\u017e zp\u016fsobuje ne\u00fasp\u011b\u0161n\u00e9 doru\u010den\u00ed, zru\u0161en\u00ed objedn\u00e1vky a vr\u00e1cen\u00ed pen\u011bz. Ov\u011b\u0159ov\u00e1n\u00ed adres zajist\u00ed, aby k tomu nedoch\u00e1zelo, a umo\u017en\u00ed v\u00e1m zajistit, aby byly sou\u010d\u00e1sti adresy p\u0159esn\u00e9, obohat\u00ed adresy o dal\u0161\u00ed u\u017eite\u010dn\u00e9 informace a zaru\u010d\u00ed \u00fasp\u011b\u0161n\u00e9 doru\u010den\u00ed nab\u00eddkou oprav a n\u00e1vrh\u016f adres.<\/p>\n

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3. Zajist\u011bte spokojenost sv\u00fdch z\u00e1kazn\u00edk\u016f s dod\u00e1vkami na vysok\u00e9 \u00farovni<\/h2>\n

Jakmile z\u00e1kazn\u00edci dokon\u010d\u00ed svou objedn\u00e1vku, hlavn\u00ed role na konci jejich cesty p\u0159ipad\u00e1 na proces doru\u010den\u00ed. S \u0159e\u0161en\u00edm Google Maps Last Mile Fleet mohou va\u0161i \u0159idi\u010di v\u017edy sledovat cestu pomoc\u00ed aplikace, zat\u00edmco va\u0161i z\u00e1kazn\u00edci jsou zapojeni a informov\u00e1ni d\u00edky p\u0159ehledu o procesu doru\u010dov\u00e1n\u00ed v re\u00e1ln\u00e9m \u010dase.<\/p>\n

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Toto \u0159e\u0161en\u00ed v\u00e1m zaru\u010d\u00ed v\u00fdjime\u010dn\u00fd z\u00e1\u017eitek z doru\u010den\u00ed. Va\u0161i \u0159idi\u010di mohou vyu\u017e\u00edvat navigaci a pokyny k j\u00edzd\u011b, ozna\u010dovat \u00fakoly jako spln\u011bn\u00e9 p\u0159\u00edmo v aplikaci a z\u00edsk\u00e1vat pokyny pro j\u00edzdu, doporu\u010den\u00ed j\u00edzdn\u00edch pruh\u016f a informace o rychlostn\u00edch limitech. Z\u00e1rove\u0148 v\u00e1m bude umo\u017en\u011bno sledovat polohu \u0159idi\u010d\u016f, zobrazit odhadovanou dobu doru\u010den\u00ed a rychle \u0159e\u0161it probl\u00e9my. Zvy\u0161te \u00fasp\u011b\u0161nost doru\u010dov\u00e1n\u00ed d\u00edky lep\u0161\u00ed informovanosti o platnosti adresy a poloze a zvy\u0161te spokojenost a loajalitu sv\u00fdch klient\u016f d\u00edky slu\u017eb\u00e1m na vysok\u00e9 \u00farovni.<\/p>\n

Vid\u011bli jsme, jak v n\u00e1ro\u010dn\u00e9m sv\u011bt\u011b mohou maloobchodn\u00edci usnadnit sv\u00e9 slu\u017eby a zaujmout a udr\u017eet si z\u00e1kazn\u00edky s pomoc\u00ed \u0159e\u0161en\u00ed GMP. Vytv\u00e1\u0159en\u00ed jednodu\u0161\u0161\u00edch a rychlej\u0161\u00edch map pro z\u00e1kazn\u00edky a n\u00e1stroje Google Maps v\u00e1m pomohou produkovat va\u0161im klient\u016fm nejlep\u0161\u00ed postupy a zku\u0161enosti a zlep\u0161it v\u00fdsledky va\u0161eho podnik\u00e1n\u00ed. Pokud se chcete dozv\u011bd\u011bt v\u00edce o \u0159e\u0161en\u00edch Google Maps pro maloobchod a dal\u0161\u00ed odv\u011btv\u00ed, m\u016f\u017eete se obr\u00e1tit na na\u0161e odborn\u00edky.<\/p>\n

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Cloudfresh je jedine\u010dn\u00e9 centrum odborn\u00fdch znalost\u00ed pro slu\u017eby Google Cloud<\/a>,\u00a0<\/a>Zendesk<\/a>,\u00a0<\/a>Asana<\/a>\u00a0a\u00a0<\/a>Gitlab<\/a>.<\/a><\/p>\n

Na\u0161i specialist\u00e9 v\u00e1m poskytnou konzultace, slu\u017eby v\u00fdvoje zalo\u017een\u00e9 na GMP, technick\u00e1 \u0161kolen\u00ed pro va\u0161e t\u00fdmy a podporu v ka\u017ed\u00e9 f\u00e1zi implementace va\u0161\u00ed mapy.<\/p>\n

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Spoluprac\u00ed se spole\u010dnost\u00ed Cloudfresh nav\u00edc z\u00edsk\u00e1te:<\/h3>\n
    \n
  1. P\u0159\u00edstup k sedmi\u00farov\u0148ov\u00e9mu syst\u00e9mu slev, kter\u00fd je mo\u017en\u00fd pouze ve spolupr\u00e1ci s partnerem Google Maps;<\/li>\n
  2. Platbu na fakturu pr\u00e1vnick\u00e9 osob\u011b v EU, USD, CKZ, PLN, UAH nebo v jak\u00e9koli jin\u00e9 m\u011bn\u011b;<\/li>\n
  3. Spolupr\u00e1ci ve va\u0161em rodn\u00e9m jazyce d\u00edky v\u00edcejazy\u010dnosti na\u0161eho t\u00fdmu;<\/li>\n
  4. Profesion\u00e1ln\u00ed podporu v pr\u016fb\u011bhu cel\u00e9ho procesu vyu\u017e\u00edv\u00e1n\u00ed slu\u017eeb.<\/li>\n<\/ol>\n

     <\/p>\n

    Poj\u010fme spole\u010dn\u011b zm\u011bnit va\u0161i maloobchodn\u00ed praxi a roz\u0161\u00ed\u0159it n\u00e1kupn\u00ed z\u00e1\u017eitek z\u00e1kazn\u00edk\u016f a umo\u017enit jim modern\u00ed \u0159e\u0161en\u00ed map na m\u00edru!<\/p>","protected":false},"excerpt":{"rendered":"

      \u0158e\u0161en\u00ed Google Maps pou\u017e\u00edv\u00e1 v\u00edce ne\u017e milion firem po cel\u00e9m sv\u011bt\u011b a nejv\u00fdznamn\u011bj\u0161\u00ed procento u\u017eivatel\u016f je z oblasti maloobchodu. Studie ukazuj\u00ed, \u017ee 35% z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed maj\u00ed p\u0159i nakupov\u00e1n\u00ed probl\u00e9my, je m\u00e9n\u011b loaj\u00e1ln\u00edch ke zna\u010dce. Maloobchodn\u00edci proto mus\u00ed pracovat na tom, aby klienti vyu\u017e\u00edvali v\u0161echny kan\u00e1ly od online a\u017e po offline a zv\u00fd\u0161ili tak m\u00edru […]<\/p>\n","protected":false},"author":21,"featured_media":124293,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[3,101],"tags":[],"class_list":["post-8631","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cloud-blog","category-google-maps"],"_links":{"self":[{"href":"https:\/\/cloudfresh.com\/cs\/wp-json\/wp\/v2\/posts\/8631","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cloudfresh.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cloudfresh.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cloudfresh.com\/cs\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/cloudfresh.com\/cs\/wp-json\/wp\/v2\/comments?post=8631"}],"version-history":[{"count":0,"href":"https:\/\/cloudfresh.com\/cs\/wp-json\/wp\/v2\/posts\/8631\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cloudfresh.com\/cs\/wp-json\/wp\/v2\/media\/124293"}],"wp:attachment":[{"href":"https:\/\/cloudfresh.com\/cs\/wp-json\/wp\/v2\/media?parent=8631"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cloudfresh.com\/cs\/wp-json\/wp\/v2\/categories?post=8631"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cloudfresh.com\/cs\/wp-json\/wp\/v2\/tags?post=8631"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}