{"id":6833,"date":"2022-07-08T10:46:59","date_gmt":"2022-07-08T07:46:59","guid":{"rendered":"https:\/\/cloudfresh.com\/?p=6833"},"modified":"2026-04-27T18:27:18","modified_gmt":"2026-04-27T15:27:18","slug":"new-location-experience-features-in-google-maps-platform","status":"publish","type":"post","link":"https:\/\/cloudfresh.com\/cs\/blog\/nove-funkce-pro-zjistovani-polohy-v-platforme-mapy-google\/","title":{"rendered":"Nov\u00e9 funkce pro zji\u0161\u0165ov\u00e1n\u00ed polohy v platform\u011b Mapy Google"},"content":{"rendered":"

\"\"<\/a><\/p>\n

 <\/p>\n

Platforma Mapy Google<\/a> vydala n\u011bkolik nov\u00fdch funkc\u00ed, kter\u00e9 v\u00fdvoj\u00e1\u0159\u016fm mal\u00fdch i velk\u00fdch podnik\u016f umo\u017en\u00ed nasadit rozhran\u00ed API pro pot\u0159eby jejich podnik\u00e1n\u00ed a modernizovat back-endov\u00e9 operace. Nov\u00e9 funkce Map Google lze snadno integrovat s dal\u0161\u00edmi produkty Google, co\u017e zlep\u0161uje z\u00e1kaznickou zku\u0161enost a usnad\u0148uje interakci u\u017eivatel\u016f s firemn\u00edmi mapami.<\/p>\n

 <\/p>\n

Doporu\u010den\u00ed na m\u00edru od sam\u00e9ho za\u010d\u00e1tku<\/h2>\n

 <\/p>\n

Na za\u010d\u00e1tku pr\u00e1ce na platform\u011b Mapy Google budete ve v\u0161ech kroc\u00edch vedeni podle sv\u00e9ho odv\u011btv\u00ed. Pokud se nap\u0159\u00edklad identifikujete jako maloobchodn\u00ed spole\u010dnost, okam\u017eit\u011b z\u00edsk\u00e1te ve\u0161kerou dokumentaci a \u00favodn\u00ed praktick\u00e9 p\u0159\u00edklady. S touto pomoc\u00ed m\u016f\u017eete pokra\u010dovat ve sv\u00e9 cest\u011b po Map\u00e1ch Google s nejlep\u0161\u00edmi produkty a \u0159e\u0161en\u00edmi doporu\u010dovan\u00fdmi pro maloobchodn\u00ed odv\u011btv\u00ed.<\/p>\n

 <\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

Snadn\u00e1 spr\u00e1va polohy pomoc\u00ed aplikace Locator Plus<\/h2>\n

 <\/p>\n

Od t\u00e9to chv\u00edle nebylo nikdy jednodu\u0161\u0161\u00ed aktualizovat \u00fadaje o sv\u00e9m obchod\u011b. S \u0159e\u0161en\u00edm Locator Plus m\u016f\u017eete importovat \u00fadaje o obchod\u011b ze sv\u00e9ho obchodn\u00edho profilu na n\u011bkolik kliknut\u00ed. V\u0161echny zm\u011bny, kter\u00e9 jste provedli na sv\u00e9m Firemn\u00edm profilu, jako je pracovn\u00ed doba, kontaktn\u00ed informace a dal\u0161\u00ed, se tak zobraz\u00ed na webov\u00fdch str\u00e1nk\u00e1ch um\u00edst\u011bn\u00ed obchodu.<\/p>\n

Pokud nap\u0159\u00edklad d\u00e1te sv\u00fdm zam\u011bstnanc\u016fm p\u0159est\u00e1vku a zav\u0159ete prodejnu na t\u00fdden, m\u016f\u017eete upravit hodinu na sv\u00e9m Obchodn\u00edm profilu a v\u0161echny \u00fadaje se aktualizuj\u00ed na va\u0161ich webov\u00fdch str\u00e1nk\u00e1ch pomoc\u00ed \u0159e\u0161en\u00ed Locator Plus. Z\u00e1kazn\u00edci tak z\u00edskaj\u00ed nejnov\u011bj\u0161\u00ed informace s minimem \u010dasu str\u00e1ven\u00e9ho manu\u00e1ln\u00ed prac\u00ed p\u0159i zm\u011bn\u011b \u00fadaj\u016f na va\u0161ich webov\u00fdch str\u00e1nk\u00e1ch.<\/p>\n

 <\/p>\n

\"\"<\/p>\n

<\/h2>\n

 <\/p>\n

Jednoduch\u00e1 rezervace sch\u016fzek<\/h2>\n

 <\/p>\n

Jednou z nejnov\u011bj\u0161\u00edch aktualizac\u00ed Map Google je funkce Rezervovat pomoc\u00ed Google. Ta pom\u016f\u017ee va\u0161im z\u00e1kazn\u00edk\u016fm s jednodu\u0161\u0161\u00ed rezervac\u00ed t\u00edm, \u017ee poskytne mo\u017enost rezervace p\u0159\u00edmo v r\u00e1mci vyhled\u00e1va\u010de prodejen.<\/p>\n

Tato funkce m\u016f\u017ee snadno propojit va\u0161e z\u00e1kazn\u00edky s va\u0161imi slu\u017ebami a poskytne v\u00e1m v\u00edce informac\u00ed o n\u00e1v\u0161t\u011bvnosti prodejny a pot\u0159eb\u00e1ch u\u017eivatel\u016f.<\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

Snadn\u00e9 zaveden\u00ed slu\u017eby Locator Plus pomoc\u00ed slu\u017eby Google Cloud<\/h2>\n

 <\/p>\n

V \u0159e\u0161en\u00ed Locator Plus m\u016f\u017eete snadno aktualizovat a zav\u00e9st lok\u00e1tor prodejen tak, \u017ee zachyt\u00edte v\u0161echna m\u00edsta prodejen, kter\u00e1 chcete zobrazit na jedn\u00e9 map\u011b. D\u00edky integraci se slu\u017ebou Google Cloud nebudou va\u0161i v\u00fdvoj\u00e1\u0159i pot\u0159ebovat obrovskou \u0159\u00e1dku k\u00f3d\u016f, aby do aplikace vlo\u017eili lok\u00e1tor prodejen se v\u0161emi pevn\u011b stanoven\u00fdmi m\u00edsty prodejen.<\/p>\n

D\u00edky slu\u017eb\u011b Google Cloud m\u016f\u017eete importem \u00fadaj\u016f o obchodech z firemn\u00edho profilu do aplikace Locator plus snadno zobrazit u\u017eivatel\u016fm v\u0161echny po\u017eadovan\u00e9 obchody a vlo\u017eit lok\u00e1tor obchod\u016f do sv\u00fdch webov\u00fdch str\u00e1nek nebo aplikac\u00ed.<\/p>\n

 <\/p>\n

\"\"<\/p>\n

<\/h2>\n

 <\/p>\n

Vylep\u0161en\u00e1 anal\u00fdza zapojen\u00ed u\u017eivatel\u016f<\/h2>\n

 <\/p>\n

D\u00edky nov\u00e9mu analytick\u00e9mu panelu lok\u00e1toru prodejny m\u016f\u017eete z\u00edskat v\u00edce informac\u00ed o sv\u00fdch datech a l\u00e9pe pochopit z\u00e1jmy n\u00e1v\u0161t\u011bvn\u00edk\u016f prodejny. M\u016f\u017eete tak\u00e9 m\u011b\u0159it po\u010det interakc\u00ed a v\u00fdkon a porovn\u00e1vat je s p\u0159edchoz\u00ed dobou a celkovou m\u00edrou zapojen\u00ed. Pomoc\u00ed anonymizovan\u00fdch dat a definov\u00e1n\u00ed kritick\u00fdch ukazatel\u016f v\u00e1m aktualizovan\u00fd p\u0159\u00edstrojov\u00fd panel pom\u016f\u017ee porovnat v\u00fdsledky implementace p\u0159i pou\u017eit\u00ed stejn\u00fdch \u0159e\u0161en\u00ed od r\u016fzn\u00fdch v\u00fdvoj\u00e1\u0159\u016f.<\/p>\n

Je to vynikaj\u00edc\u00ed z\u00e1kladna pro vyhodnocen\u00ed n\u00e1vratnosti investic z r\u016fzn\u00fdch nasazen\u00fdch \u0159e\u0161en\u00ed. M\u016f\u017ee tak\u00e9 zlep\u0161it va\u0161i t\u00fdmovou pr\u00e1ci t\u00edm, \u017ee z\u00edsk\u00e1te p\u0159ehled o v\u0161ech metod\u00e1ch nasazen\u00ed a umo\u017en\u00edte pracovn\u00edk\u016fm p\u0159ij\u00edmat rozhodnut\u00ed na z\u00e1klad\u011b v\u00edce dat.<\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

Platforma Mapy Google neust\u00e1le pracuje na zlep\u0161ov\u00e1n\u00ed va\u0161ich obchodn\u00edch proces\u016f a u\u017eivatelsk\u00fdch zku\u0161enost\u00ed a nab\u00edz\u00ed nov\u00e9 druhy integrac\u00ed a \u0159e\u0161en\u00ed. Pokud m\u00e1te z\u00e1jem o implementaci nejnov\u011bj\u0161\u00edch aktualizac\u00ed, m\u016f\u017eete se obr\u00e1tit na na\u0161e specialisty, kte\u0159\u00ed v\u00e1m pomohou zlep\u0161it zku\u0161enosti va\u0161ich klient\u016f na z\u00e1klad\u011b pot\u0159eb va\u0161eho podnik\u00e1n\u00ed.<\/p>\n

 <\/p>\n

Cloudfresh je jedine\u010dn\u00e9 centrum odborn\u00fdch znalost\u00ed pro slu\u017eby Google Cloud<\/a>, Zendesk<\/a> a Asana<\/a>. Pro tyto produkty v\u00e1m m\u016f\u017eeme poskytnout n\u00e1sleduj\u00edc\u00ed slu\u017eby:<\/p>\n