{"id":5391,"date":"2022-03-29T14:56:02","date_gmt":"2022-03-29T11:56:02","guid":{"rendered":"https:\/\/cloudfresh.com\/ua\/?p=5391"},"modified":"2026-06-02T18:12:56","modified_gmt":"2026-06-02T15:12:56","slug":"lead-magnet-in-your-business-10-useful-examples","status":"publish","type":"post","link":"https:\/\/cloudfresh.com\/cs\/blog\/lid-magnit-dlya-biznesu-10-korysnyh-prykladiv\/","title":{"rendered":"Hlavn\u00ed Magnet ve va\u0161em podnik\u00e1n\u00ed \u2013 10 u\u017eite\u010dn\u00fdch p\u0159\u00edklad\u016f"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Kdy\u017e z\u00e1kazn\u00edk nav\u0161t\u00edv\u00ed va\u0161e str\u00e1nky nebo se zept\u00e1 na slu\u017eby va\u0161\u00ed spole\u010dnosti, nen\u00ed to z\u00e1ruka, \u017ee va\u0161e slu\u017eby vyu\u017eije nebo si koup\u00ed v\u00e1\u0161 produkt. Ka\u017ed\u00fd nov\u00fd potenci\u00e1ln\u00ed z\u00e1kazn\u00edk, kter\u00fd p\u0159ijde do va\u0161eho pracovn\u00edho e-mailu, neznamen\u00e1, \u017ee je to v\u00e1\u0161 klient. Chcete-li budovat dlouhodob\u00e9 vztahy s potenci\u00e1ln\u00edmi z\u00e1kazn\u00edky, mus\u00edte b\u00fdt schopni tyto z\u00e1kazn\u00edky p\u0159il\u00e1kat.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Proto je d\u016fle\u017eit\u00e9, aby ka\u017ed\u00e1 spole\u010dnost m\u011bla hlavn\u00ed magnet \u2013 zp\u016fsob, jak p\u0159il\u00e1kat va\u0161i c\u00edlovou skupinu, kter\u00e1 s nejv\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed vyu\u017eije va\u0161e slu\u017eby.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-5393 size-full\" src=\"https:\/\/cloudfresh.com\/wp-content\/uploads\/2022\/03\/Snymok-ekrana-2022-03-29-v-13.56.46.png\" alt=\"\" width=\"2168\" height=\"1078\" srcset=\"https:\/\/cloudfresh.com\/wp-content\/uploads\/2022\/03\/Snymok-ekrana-2022-03-29-v-13.56.46.png 1920w, https:\/\/cloudfresh.com\/wp-content\/uploads\/2022\/03\/Snymok-ekrana-2022-03-29-v-13.56.46-300x149.png 300w, https:\/\/cloudfresh.com\/wp-content\/uploads\/2022\/03\/Snymok-ekrana-2022-03-29-v-13.56.46-768x382.png 768w, https:\/\/cloudfresh.com\/wp-content\/uploads\/2022\/03\/Snymok-ekrana-2022-03-29-v-13.56.46-1024x509.png 1024w, https:\/\/cloudfresh.com\/wp-content\/uploads\/2022\/03\/Snymok-ekrana-2022-03-29-v-13.56.46-600x298.png 600w\" sizes=\"(max-width: 2168px) 100vw, 2168px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Jak hlavn\u00ed Magnet funguje?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Magnet je n\u011bco, co m\u016f\u017ee va\u0161e spole\u010dnost nab\u00eddnout z\u00e1kazn\u00edkovi v\u00fdm\u011bnou za jeho kontaktn\u00ed \u00fadaje. M\u016f\u017ee to b\u00fdt bezplatn\u00e1 p\u0159edn\u00e1\u0161ka, webin\u00e1\u0159, kontroln\u00ed seznam, kniha nebo sleva na produkt. I kdy\u017e z\u00e1kazn\u00edk nem\u00e1 o va\u0161e slu\u017eby \u00fapln\u00fd z\u00e1jem, m\u016f\u017ee vyplnit mal\u00e9 pole informac\u00ed, poskytnout sv\u00e9 kontaktn\u00ed \u00fadaje a z\u00edskat, co chce. Pot\u00e9 zva\u017ete, \u017ee m\u00e1te informace o sv\u00e9m potenci\u00e1ln\u00edm z\u00e1kazn\u00edkovi. D\u00e1le si s n\u00edm m\u016f\u017eete vytvo\u0159it vztah t\u00edm, \u017ee podn\u00edt\u00edte z\u00e1jem o v\u00e1\u0161 produkt nebo slu\u017eby obsahem nebo jin\u00fdm obsahem, kter\u00fd ho nebo ji zaj\u00edm\u00e1.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ka\u017ed\u00e9 nov\u00e9 spojen\u00ed s va\u0161\u00edm potenci\u00e1ln\u00edm z\u00e1kazn\u00edkem je tla\u010d\u00ed k tomu, aby s v\u00e1mi st\u00e1le v\u00edce spolupracovali a tak\u00e9 rozv\u00edjeli pov\u011bdom\u00ed o va\u0161\u00ed zna\u010dce. Obchodn\u00edci v mnoha spole\u010dnostech tvrd\u00ed, \u017ee pou\u017eit\u00ed takov\u00fdch\u00a0 magnet\u016f zvy\u0161uje mo\u017enost uzav\u0159en\u00ed nov\u00e9ho obchodu a pr\u00e1ce s nov\u00fdm z\u00e1kazn\u00edkem o 50 %. D\u016fvod je jednoduch\u00fd \u2013 kdy\u017e d\u00e1 z\u00e1kazn\u00edk najevo, \u017ee m\u00e1 z\u00e1jem, m\u016f\u017ee tyto informace p\u0159evz\u00edt obchodn\u00ed odd\u011blen\u00ed a vyu\u017e\u00edt je k dal\u0161\u00ed komunikaci s t\u00edmto z\u00e1kazn\u00edkem. \u0160ance na z\u00edsk\u00e1n\u00ed nov\u00e9ho ziskov\u00e9ho obchodu se tak zdvojn\u00e1sob\u00ed. To je hlavn\u00ed d\u016fvod, pro\u010d byste m\u011bli do sv\u00e9 strategie p\u0159itahov\u00e1n\u00ed nov\u00fdch z\u00e1kazn\u00edk\u016f p\u0159idat magnet.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Z \u010deho se skl\u00e1d\u00e1 dobr\u00fd magnet?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Pokud d\u00e1te sv\u00fdm z\u00e1kazn\u00edk\u016fm p\u0159\u00edle\u017eitost z\u00edskat n\u011bco zdarma, je nepravd\u011bpodobn\u00e9, \u017ee v\u00e1m zaru\u010d\u00ed v\u011brn\u00e9ho z\u00e1kazn\u00edka. Aby\u00a0 magnet skute\u010dn\u011b zaujal potenci\u00e1ln\u00edho z\u00e1kazn\u00edka, mus\u00ed b\u00fdt vysoce kvalitn\u00ed a m\u00edt ur\u010dit\u00e9 vlastnosti.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ne\u017e tedy spust\u00edte\u00a0 magnet, odpov\u011bzte si na ot\u00e1zku, zda spl\u0148uje n\u00e1sleduj\u00edc\u00ed vlastnosti:\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>U\u017eite\u010dn\u00fd<\/b><span style=\"font-weight: 400;\">. Aby magnet fungoval, mus\u00ed b\u00fdt pro z\u00e1kazn\u00edka u\u017eite\u010dn\u00fd. Pokud potenci\u00e1ln\u00ed z\u00e1kazn\u00edk vid\u00ed hodnotu v tom, co nab\u00edz\u00edte, vyprovokuje to, \u017ee klikne na tla\u010d\u00edtko \u201eZ\u00edskat\/Koupit\u201c a podn\u00edt\u00ed sv\u016fj z\u00e1jem o va\u0161i spole\u010dnost.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>V\u011brohodn\u00fd<\/b><span style=\"font-weight: 400;\">. Magnet, kter\u00fd sv\u00fdm z\u00e1kazn\u00edk\u016fm nab\u00edz\u00edte, by m\u011bl b\u00fdt pouze s ov\u011b\u0159en\u00fdmi informacemi. Proto\u017ee tento materi\u00e1l by m\u011bl bu\u010f zv\u00fd\u0161it d\u016fv\u011bryhodnost va\u0161\u00ed spole\u010dnosti, nebo ji ov\u011b\u0159it. Jako spole\u010dnost se skv\u011bl\u00fdmi informa\u010dn\u00edmi zdroji a kontakty m\u016f\u017eete nap\u0159\u00edklad poskytnout kontroln\u00ed seznam s tipy na pr\u00e1ci l\u00eddr\u016f ve va\u0161em oboru.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Snadn\u00e1 distribuce<\/b><span style=\"font-weight: 400;\">. Pokud je magnet dokonal\u00fd, m\u016f\u017ee se o n\u011bj z\u00e1kazn\u00edk pod\u011blit s p\u0159\u00e1teli nebo kolegy. Chcete-li to prov\u00e9st, m\u016f\u017eete:<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">&#8211; P\u0159idat odkaz na magnet na soci\u00e1ln\u00edch s\u00edt\u00ed, abyste jej mohli snadno retweetovat pouh\u00fdm kliknut\u00edm na tla\u010d\u00edtko;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; P\u0159idejte pozn\u00e1mky od odborn\u00edk\u016f, s nimi\u017e jste vedli rozhovor, nebo informace pro magnet;\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Po\u017e\u00e1dejte sv\u00e9 zam\u011bstnance, aby ke sv\u00fdm \u00fa\u010dt\u016fm na soci\u00e1ln\u00edch s\u00edt\u00edch p\u0159idali uvoln\u011bn\u00ed magnetu;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; P\u0159idejte tla\u010d\u00edtko pro sd\u00edlen\u00ed informac\u00ed na domovsk\u00e9 str\u00e1nce magnetu. Tato polo\u017eka je obzvl\u00e1\u0161t\u011b d\u016fle\u017eit\u00e1, proto\u017ee sd\u00edlen\u00ed informac\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch jako LinkedIn, Twitter a Facebook m\u016f\u017ee va\u0161\u00ed zna\u010dce p\u0159in\u00e9st v\u011bt\u0161\u00ed uzn\u00e1n\u00ed.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Strategick\u00fd<\/b><span style=\"font-weight: 400;\">. M\u00e1te pl\u00e1n, co d\u011blat pot\u00e9, co v\u00e1m z\u00e1kazn\u00edk poskytne sv\u00e9 kontaktn\u00ed \u00fadaje? V\u00e1\u0161 t\u00fdm by m\u011bl m\u00edt jasn\u00fd pl\u00e1n, co d\u011blat pot\u00e9, co obdr\u017e\u00edte e-mail potenci\u00e1ln\u00edho z\u00e1kazn\u00edka. Ud\u011bl\u00e1te tot\u00e9\u017e s klienty, kte\u0159\u00ed v\u00e1m zanechali sv\u016fj e-mail, a klienty, kte\u0159\u00ed se rozhodnou to neud\u011blat? Vytvo\u0159te si n\u011bjak\u00fd syst\u00e9m, pomoc\u00ed kter\u00e9ho m\u016f\u017eete sv\u00e9 z\u00e1kazn\u00edky kategorizovat a v\u011bnovat jim tu spr\u00e1vnou pozornost.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">10 p\u0159\u00edklad\u016f u\u017eite\u010dn\u00fdch magnet\u016f\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Uspo\u0159\u00e1dejte kolektivn\u00ed brainstorming, abyste zjistili, kter\u00fd typ magnetu v\u00e1m m\u016f\u017ee nejv\u00edce pomoci.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">1. Recenze nebo infografika.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">E-knihy nebo velk\u00e9 dokumenty jsou skv\u011bl\u00e9, ale ne v\u0161echny spole\u010dnosti maj\u00ed kapacitu je vytv\u00e1\u0159et. Pokud m\u00e1te omezen\u00ed, pokud jde o obsah, zva\u017ete infografiku nebo recenzi. Dejte v\u0161echny kl\u00ed\u010dov\u00e9 body dohromady do mal\u00e9ho kontroln\u00edho seznamu nebo kompilace anal\u00fdzy s fakty a p\u0159ipojte jej k tla\u010d\u00edtku zp\u011btn\u00e9 vazby na va\u0161em webu. Ne\u017e v\u0161ak za\u010dnete pracovat na sv\u00e9 kr\u00e1tk\u00e9 recenzi, pomoc\u00ed Google Analytics ur\u010dete, kter\u00fd obsah na va\u0161em webu se u\u017eivatel\u016fm l\u00edb\u00ed nejv\u00edce. Pak pou\u017eijte bezplatn\u00e9 aplikace nebo n\u00e1vrh\u00e1\u0159e, kte\u0159\u00ed v\u00e1m pomohou utv\u00e1\u0159et informace, kter\u00e9 z\u00edsk\u00e1te z obsahu.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">2. Bezplatn\u00e1 konzultace<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Dal\u0161\u00ed jednoduchou mo\u017enost\u00ed magnetu na veden\u00ed je bezplatn\u00e1 konzultace nebo videolekce. Tento druh magnetu je zvl\u00e1\u0161t\u011b u\u017eite\u010dn\u00fd pro online \u0161koly nebo str\u00e1nky s kurzy a tak\u00e9 pro spole\u010dnosti, kter\u00e9 nab\u00edzej\u00ed poradenstv\u00ed.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u016f\u017eete nahr\u00e1t video lekci a poslat ji v\u0161em klient\u016fm, kte\u0159\u00ed zadali sv\u00e9 \u00fadaje na str\u00e1nce nebo se ji\u017e zapsali do va\u0161ich kurz\u016f. Nebo se m\u016f\u017eete s klientem osobn\u011b zkoordinovat a zjistit, jak\u00fd \u010das na konzultaci je pro n\u011bj vhodn\u00fd, pokud se rozhodnete ka\u017ed\u00e9ho u\u017eivatele konzultovat osobn\u011b. Takov\u00fd magnet nefunguje jen v IT pr\u016fmyslu, proto\u017ee v mnoha t\u011blocvi\u010dn\u00e1ch nebo \u0161kol\u00e1ch je prvn\u00ed sezen\u00ed s tren\u00e9rem\/u\u010ditelem zdarma.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">3. Pr\u016fzkumy a testy<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Je\u0161t\u011b lep\u0161\u00ed, kdy\u017e je magnet nejen u\u017eite\u010dn\u00fd, ale tak\u00e9 interaktivn\u00ed. P\u0159\u00edkladem takov\u00fdch magnet\u016f m\u016f\u017ee b\u00fdt pr\u016fzkum nebo test. Pro zah\u00e1jen\u00ed testu mus\u00ed klient zadat sv\u00e9 informace a e-mail nebo jej zadat na konci, aby z\u00edskal v\u00fdsledky testu.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Samotn\u00fd test by m\u011bl b\u00fdt na t\u00e9ma slu\u017eeb, kter\u00e9 nab\u00edz\u00edte. Nap\u0159\u00edklad p\u0159i z\u00e1pisu do online \u0161koly platforma nab\u00edz\u00ed zji\u0161t\u011bn\u00ed \u00farovn\u011b va\u0161ich jazykov\u00fdch znalost\u00ed. Jakmile klient projde testem, na z\u00e1klad\u011b v\u00fdsledk\u016f mu m\u016f\u017eete nab\u00eddnout vhodn\u00fd bal\u00ed\u010dek slu\u017eeb nebo kurz\u016f. T\u00edmto zp\u016fsobem pracujete s klientem, abyste nejprve na\u0161li blok\u00e1tory a pot\u00e9 nab\u00eddli \u0159e\u0161en\u00ed.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">4. Zku\u0161ebn\u00ed verze\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Poskytujete sv\u00fdm z\u00e1kazn\u00edk\u016fm pracovn\u00ed platformy nebo software? Pak pop\u0159em\u00fd\u0161lejte o pou\u017eit\u00ed zku\u0161ebn\u00ed verze tak\u00e9 jako magnetu. Po dobu trv\u00e1n\u00ed zku\u0161ebn\u00edho obdob\u00ed budete moci b\u00fdt v kontaktu se z\u00e1kazn\u00edkem a p\u0159\u00edmo s n\u00edm komunikovat. Z\u00edsk\u00e1te tak\u00e9 v\u0161echny kontakty, kter\u00e9 pot\u0159ebujete pro komunikaci s nimi.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pokud je pro v\u00e1s probl\u00e9m se zku\u0161ebn\u00ed verz\u00ed kritick\u00fd, dejte sv\u00fdm z\u00e1kazn\u00edk\u016fm slevu na va\u0161e slu\u017eby.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">5. Soukrom\u00e1 s\u00ed\u0165<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">M\u00e1te-li p\u0159\u00edstup k soukrom\u00fdm skupin\u00e1m soci\u00e1ln\u00edch m\u00e9di\u00ed, m\u016f\u017eete je tak\u00e9 pou\u017e\u00edt jako hlavn\u00ed magnet pro sv\u00e9 klienty. Pokud jste nap\u0159\u00edklad marketingov\u00e1 agentura, m\u016f\u017eete sv\u00e9 klienty p\u0159idat do chatu s odborn\u00edky, kde mohou z\u00edskat odborn\u00e9 posudky z prvn\u00ed ruky. Samotnou skupinu m\u016f\u017eete vytvo\u0159it nap\u0159\u00edklad ve Slacku a integrovat ji do Zendesku. T\u00edmto zp\u016fsobem m\u016f\u017eete snadno komunikovat s klienty p\u0159\u00edmo ve skupin\u011b.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">6. Kurzy<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Poskytujete sv\u00fdm z\u00e1kazn\u00edk\u016fm \u0161kolen\u00ed formou kurz\u016f? Vytvo\u0159te bezplatnou lekci, mistrovsk\u00fd kurz nebo p\u0159edn\u00e1\u0161ku, kterou mohou u\u017eivatel\u00e9 kdykoli sledovat. Zp\u0159\u00edstupn\u011bte je nebo je po\u0161lete p\u0159\u00edmo sv\u00fdm z\u00e1kazn\u00edk\u016fm po\u0161tou.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pro velk\u00e9 organizace nen\u00ed probl\u00e9m poskytnout cel\u00fd bezplatn\u00fd kurz, kter\u00fd je rozd\u011blen do blok\u016f. Ale pokud m\u00e1te omezenou kapacitu, m\u016f\u017eete poskytnout pouze jednu nebo dv\u011b lekce.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">7. \u0160ablony<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Pracovn\u00ed list s p\u0159ipraven\u00fdmi vzorci pro \u00fa\u010detnictv\u00ed, \u0161ablona pro pr\u00e1ci, vzorov\u00fd \u017eivotopis spolu se strukturou \u2013 v\u0161e, co by mohlo b\u00fdt relevantn\u00ed ve va\u0161\u00ed oblasti pr\u00e1ce a v\u0161e, co by mohlo b\u00fdt u\u017eite\u010dn\u00e9 pro va\u0161e klienty. Aby u\u017eivatel obdr\u017eel \u0161ablonu nebo odemkl jin\u00e9 \u0161ablony, bude muset zanechat sv\u00e9 kontaktn\u00ed \u00fadaje.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">8. N\u00e1stroje<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Dal\u0161\u00ed dobrou mo\u017enost\u00ed, jak p\u0159il\u00e1kat nov\u00e9 klienty, je bezplatn\u00fd n\u00e1stroj, kter\u00fd va\u0161im klient\u016fm usnadn\u00ed pr\u00e1ci. Nap\u0159\u00edklad n\u00e1stroj pro v\u00fdpo\u010det ukazatel\u016f, nebo pro odhalov\u00e1n\u00ed chyb v textu. V\u00fdb\u011br n\u00e1stroje m\u016f\u017ee z\u00e1viset na tom, jak\u00e9 slu\u017eby poskytujete.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">9. Pr\u016fvodce<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">M\u016f\u017eete to tak\u00e9 nazvat kontroln\u00ed seznam nebo n\u00e1vod k pou\u017eit\u00ed. M\u016f\u017ee to b\u00fdt pr\u016fvodce konkr\u00e9tn\u00edm procesem nebo n\u00e1vod pro pr\u00e1ci s platformou nebo n\u00e1strojem. Mo\u017en\u00e1 to m\u016f\u017ee b\u00fdt n\u00e1vod k pou\u017eit\u00ed s \u200b\u200bpodrobn\u00fdm vysv\u011btlen\u00edm t\u00e9matu, kter\u00e9 va\u0161e publikum nejv\u00edce zaj\u00edm\u00e1.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">10. Pr\u016fzkum produkt\u016f nebo slu\u017eeb\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Jsme si jisti, \u017ee zn\u00e1te v\u0161echny v\u00fdhody sv\u00e9ho produktu nebo slu\u017eby. Ale v\u011bd\u00ed o nich va\u0161i z\u00e1kazn\u00edci?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u016f\u017eete jim o nich \u0159\u00edct jednodu\u0161e poskytnut\u00edm prezentace nebo podrobn\u00e9ho v\u00fdzkumu. Ode\u0161lete jej pot\u00e9, co se z\u00e1kazn\u00edci zaregistruj\u00ed na va\u0161em webu nebo pot\u00e9, co kliknou na tla\u010d\u00edtko zp\u011btn\u00e9 vazby na webu.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nepos\u00edlejte z\u00e1kazn\u00edkovi v\u0161echny sv\u00e9 pr\u016fzkumy nebo dokumenty s vysv\u011btlen\u00edm, kter\u00e9mu nebudou schopni porozum\u011bt. Uka\u017ete z\u00e1kazn\u00edkovi sv\u016fj produkt o\u010dima specialisty.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Prom\u011b\u0148te nov\u00e9 z\u00e1kazn\u00edky v loaj\u00e1ln\u00ed<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Vytvo\u0159en\u00edm kvalitn\u00edho magnetu p\u0159it\u00e1hnete ka\u017ed\u00e9ho nov\u00e9ho z\u00e1kazn\u00edka do prodejn\u00edho trycht\u00fd\u0159e. Postarejte se o p\u0159il\u00e1k\u00e1n\u00ed z\u00e1kazn\u00edk\u016f a o zbytek pr\u00e1ce se postar\u00e1 platforma Zendesk. M\u016f\u017eete se dozv\u011bd\u011bt v\u00edce o integraci <\/span><a href=\"https:\/\/cloudfresh.com\/\"><span style=\"font-weight: 400;\">Zendesk s t\u00fdmem Cloudfresh<\/span><\/a><span style=\"font-weight: 400;\"> \u2013 jedine\u010dn\u00fdm odborn\u00fdm centrem pro Google Cloud, Zendesk a Asana. Pro tyto produkty v\u00e1m m\u016f\u017eeme poskytnout n\u00e1sleduj\u00edc\u00ed slu\u017eby:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">P\u0159izp\u016fsoben\u00ed;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rozvoj;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Integrace;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0160kolen\u00ed;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Licence;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Podpora.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Na\u0161i specialist\u00e9 v\u00e1m pomohou optimalizovat va\u0161i IT infrastrukturu, vyvinout integrace pro lep\u0161\u00ed interoperabilitu syst\u00e9m\u016f a pomohou vytvo\u0159it zcela nov\u00e9 struktury a procesy pro va\u0161e t\u00fdmy, zat\u00edmco na\u0161e centrum podpory v\u00e1m poskytne tu nejlep\u0161\u00ed z\u00e1kaznickou zku\u0161enost!<\/span><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Kdy\u017e z\u00e1kazn\u00edk nav\u0161t\u00edv\u00ed va\u0161e str\u00e1nky nebo se zept\u00e1 na slu\u017eby va\u0161\u00ed spole\u010dnosti, nen\u00ed to z\u00e1ruka, \u017ee va\u0161e slu\u017eby vyu\u017eije nebo si koup\u00ed v\u00e1\u0161 produkt. Ka\u017ed\u00fd nov\u00fd potenci\u00e1ln\u00ed z\u00e1kazn\u00edk, kter\u00fd p\u0159ijde do va\u0161eho pracovn\u00edho e-mailu, neznamen\u00e1, \u017ee je to v\u00e1\u0161 klient. Chcete-li budovat dlouhodob\u00e9 vztahy s potenci\u00e1ln\u00edmi z\u00e1kazn\u00edky, mus\u00edte b\u00fdt schopni tyto z\u00e1kazn\u00edky p\u0159il\u00e1kat.\u00a0 Proto je [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":5393,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[3,147],"tags":[],"class_list":["post-5391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cloud-blog","category-zendesk-articles"],"_links":{"self":[{"href":"https:\/\/cloudfresh.com\/cs\/wp-json\/wp\/v2\/posts\/5391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cloudfresh.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cloudfresh.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cloudfresh.com\/cs\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/cloudfresh.com\/cs\/wp-json\/wp\/v2\/comments?post=5391"}],"version-history":[{"count":1,"href":"https:\/\/cloudfresh.com\/cs\/wp-json\/wp\/v2\/posts\/5391\/revisions"}],"predecessor-version":[{"id":132348,"href":"https:\/\/cloudfresh.com\/cs\/wp-json\/wp\/v2\/posts\/5391\/revisions\/132348"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cloudfresh.com\/cs\/wp-json\/wp\/v2\/media\/5393"}],"wp:attachment":[{"href":"https:\/\/cloudfresh.com\/cs\/wp-json\/wp\/v2\/media?parent=5391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cloudfresh.com\/cs\/wp-json\/wp\/v2\/categories?post=5391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cloudfresh.com\/cs\/wp-json\/wp\/v2\/tags?post=5391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}