{"id":5161,"date":"2021-07-30T17:59:46","date_gmt":"2021-07-30T14:59:46","guid":{"rendered":"https:\/\/cloudfresh.com\/ua\/?p=5161"},"modified":"2026-06-03T11:22:38","modified_gmt":"2026-06-03T08:22:38","slug":"proven-strategies-to-motivate-your-team-how-to-set-up-your-sales-managers-for-success","status":"publish","type":"post","link":"https:\/\/cloudfresh.com\/cs\/blog\/osvedcene-strategie-motivujici-vas-tym-jak-motivovat-manazery-prodeje-k-uspechu\/","title":{"rendered":"Osv\u011bd\u010den\u00e9 strategie motivuj\u00edc\u00ed v\u00e1\u0161 t\u00fdm: Jak motivovat mana\u017eery prodeje k \u00fasp\u011bchu"},"content":{"rendered":"

Je d\u016fle\u017eit\u00e9 udr\u017eovat t\u00fdm v dobr\u00e9 kondici, zejm\u00e9na pokud jde o pr\u00e1ci s prodejn\u00edm odd\u011blen\u00edm, nicm\u00e9n\u011b motivovat t\u00fdm nen\u00ed v mnoha p\u0159\u00edpadech snadn\u00e1 z\u00e1le\u017eitost. Zendesk v\u00e1m poskytuje n\u011bkolik rad, jak si udr\u017eet pozitivn\u00edho t\u00fdmov\u00e9ho ducha a t\u00edm zlep\u0161it celkov\u00fd v\u00fdkon.<\/span><\/p>\n

Kdy\u017e vedete sv\u016fj t\u00fdm a sna\u017e\u00edte se jej p\u0159im\u011bt ke zv\u00fd\u0161en\u00ed prodeje, m\u016f\u017ee b\u00fdt \u0159e\u0161en\u00ed motivace kl\u00ed\u010dem k dosa\u017een\u00ed va\u0161ich c\u00edl\u016f. Jako mana\u017eer prodeje mus\u00edte b\u00fdt p\u0159ipraveni na \u010dast\u00e9 odm\u00edt\u00e1n\u00ed z\u00e1kazn\u00edk\u016f a neuzav\u0159en\u00ed obchod\u016f. Stoj\u00ed za zm\u00ednku, \u017ee negativn\u00edch moment\u016f m\u016f\u017ee b\u00fdt v\u00edce, ne\u017e t\u011bch \u00fasp\u011b\u0161n\u00fdch. Skv\u011bl\u00fd obchod v\u00e1s v\u0161ak m\u016f\u017ee pot\u011b\u0161it nejen finan\u010dn\u011b, ale tak\u00e9 v\u00e1s m\u016f\u017ee motivovat k tomu, abyste si stanovili nov\u00e9 prodejn\u00ed c\u00edle.<\/span><\/p>\n

Metoda cukru a bi\u010de ov\u0161em nen\u00ed v\u017edy \u00fa\u010dinn\u00e1. Mana\u017eer prodeje pot\u0159ebuje zn\u00e1t podstatu sv\u00e9ho t\u00fdmu a tak\u00e9 pot\u0159ebuje v\u011bd\u011bt, co \u0159\u00edct, aby zv\u00fd\u0161il jejich sebev\u011bdom\u00ed a motivoval je. 70% dotazovan\u00fdch zam\u011bstnanc\u016f uvedlo, \u017ee se jim nedost\u00e1v\u00e1 v\u011bt\u0161\u00ed motivace, ne\u017e pouh\u00e9ho \u201ed\u011bkuji\u201c nebo \u201edobr\u00e1 pr\u00e1ce!\u201c.<\/span><\/p>\n

Takov\u00e1 jednoduch\u00e1 zp\u011btn\u00e1 vazba m\u016f\u017ee v\u00fdrazn\u011b zlep\u0161it n\u00e1ladu a ve v\u00fdsledku motivuje mana\u017eery, aby dos\u00e1hli lep\u0161\u00edch v\u00fdsledk\u016f z hlediska prodeje. Nechte se tedy prov\u00e9st strategiemi Zendesku, kter\u00e9 zv\u00fd\u0161\u00ed motivaci va\u0161eho t\u00fdmu.<\/span><\/p>\n

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Za\u010dn\u011bte t\u00edm, \u017ee budete sv\u016fj t\u00fdm zn\u00e1t osobn\u011b<\/span><\/h2>\n

Pokud to mysl\u00edte s motivov\u00e1n\u00edm sv\u00e9ho t\u00fdmu v\u00e1\u017en\u011b, za\u010dn\u011bte s jejich psychologi\u00ed. Podle pr\u016fzkum\u016f Google je jedna v\u011bc, kterou maj\u00ed nej\u00fa\u010dinn\u011bj\u0161\u00ed t\u00fdmy spole\u010dn\u00e9 – neb\u00e1t se ud\u011blat chybu. Toto my\u0161len\u00ed umo\u017e\u0148uje \u010dlen\u016fm t\u00fdmu c\u00edtit se jist\u011bji p\u0159i vyjad\u0159ov\u00e1n\u00ed sv\u00fdch n\u00e1pad\u016f a p\u0159isp\u00edv\u00e1n\u00ed k rozvoji spole\u010dnosti.<\/span><\/p>\n

Nyn\u00ed poj\u010fme zjistit, jak d\u00e1t sv\u00fdm zam\u011bstnanc\u016fm pocit bezpe\u010d\u00ed. Na z\u00e1klad\u011b v\u00fdzkumu Andrewa J. Martina m\u016f\u017eete naj\u00edt zdroj probl\u00e9mu t\u00fdmu a pochopit, kter\u00fd aspekt komunikace by m\u011bl b\u00fdt p\u0159id\u00e1n a kter\u00fd by m\u011bl b\u00fdt odstran\u011bn.<\/span><\/p>\n

D\u011blejte \u010dast\u00e9 osobn\u00ed rozhovory a zas\u00edlejte pr\u016fzkumy, abyste zjistili, co va\u0161emu t\u00fdmu chyb\u00ed z hlediska motivace.<\/span><\/p>\n

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Prov\u00e1d\u011bjte spole\u010dn\u00e9 aktivity<\/span><\/h2>\n

Pokud m\u00e1 va\u0161e spole\u010dnost n\u011bkolik prodejn\u00edch t\u00fdm\u016f pracuj\u00edc\u00edch sou\u010dasn\u011b, nejlep\u0161\u00edm \u0159e\u0161en\u00edm by bylo po\u0159\u00e1dat spole\u010dn\u00e1 setk\u00e1n\u00ed, pracovn\u00ed cesty a mal\u00e9 p\u0159edn\u00e1\u0161ky, na kter\u00fdch by se o sv\u00e9 zku\u0161enosti mohli pod\u011blit zku\u0161en\u00ed prodejci.<\/span><\/p>\n

Vytvo\u0159te kan\u00e1l na Slacku, kter\u00fdm zjednodu\u0161\u00edte proces shroma\u017e\u010fov\u00e1n\u00ed lid\u00ed, abyste mohli komunikovat s t\u00fdmem a uspo\u0159\u00e1dat n\u00e1sleduj\u00edc\u00ed ud\u00e1losti. P\u0159idejte do sv\u00e9ho kan\u00e1lu robota, aby automaticky spojoval ty spr\u00e1vn\u00e9 zam\u011bstnance a pomohl v\u00e1m sjednat sch\u016fzky.<\/span><\/p>\n

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Oslavte velk\u00e1 i mal\u00e1 v\u00edt\u011bzstv\u00ed<\/span><\/h2>\n

Dal\u0161\u00edm zp\u016fsobem, jak motivovat sv\u00e9 spolupracovn\u00edky, je uk\u00e1zat, \u017ee si cen\u00edte jak men\u0161\u00edch, tak v\u011bt\u0161\u00edch \u00fasp\u011bch\u016f – nap\u0159\u00edklad dokon\u010den\u00ed m\u011bs\u00ed\u010dn\u00edho pl\u00e1nu. Nen\u00ed t\u0159eba po\u0159\u00e1dat oslavy kv\u016fli ka\u017ed\u00e9mu \u00fasp\u011bchu; bude sta\u010dit, kdy\u017e projev\u00edte alespo\u0148 mal\u00fd projev vd\u011b\u010dnosti. Nap\u0159\u00edklad Zendesk m\u00e1 malou tradici d\u00e1vat l\u00e1hev \u0161ampa\u0148sk\u00e9ho na st\u016fl zam\u011bstnance za ka\u017ed\u00fd mal\u00fd \u00fasp\u011bch v t\u00fdmu. Dal\u0161\u00edm primitivn\u00edm zp\u016fsobem je uv\u00e1zat zlat\u00e9 bal\u00f3nky na op\u011bradlo \u017eidle. Takov\u00e9 gesto bude viditeln\u00e9 pro celou kancel\u00e1\u0159 a bude doslova k\u0159i\u010det \u201eV\u00fdborn\u011b!\u201c.<\/span><\/p>\n

T\u0159et\u00edm zp\u016fsobem je vytvo\u0159en\u00ed kan\u00e1lu Slack, ve kter\u00e9m m\u016f\u017eete oslavovat \u00fasp\u011bchy koleg\u016f, tak\u017ee ka\u017ed\u00fd v tomto kan\u00e1lu bude v\u011bd\u011bt o v\u00edt\u011bzstv\u00ed sv\u00e9ho hrdiny prodeje.<\/span><\/p>\n

\"\"<\/p>\n

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Po\u0159\u00e1dejte p\u0159\u00e1telsk\u00e9 sout\u011b\u017ee<\/span><\/h2>\n

Firemn\u00ed prodejn\u00ed sout\u011b\u017e funguje l\u00e9pe ne\u017e v\u011brnostn\u00ed program. Uspo\u0159\u00e1dejte malou prodejn\u00ed sout\u011b\u017e a vyhla\u0161te zaj\u00edmavou cenu. Nap\u0159\u00edklad parkovac\u00ed m\u00edsto hned vedle vchodu. Spole\u010dnosti maj\u00ed zpravidla tendenci dos\u00e1hnout maxim\u00e1ln\u00edho prodeje b\u011bhem t\u011bchto sout\u011b\u017e\u00ed.<\/span><\/p>\n

Ujist\u011bte se, \u017ee v\u00e1\u0161 prodejn\u00ed t\u00fdm m\u00e1 k dispozici v\u0161echny pot\u0159ebn\u00e9 zdroje a n\u00e1stroje k dosa\u017een\u00ed va\u0161ich c\u00edl\u016f. Za\u010dn\u011bte pou\u017e\u00edvat spr\u00e1vn\u00e9 CRM, co\u017e zna\u010dn\u011b usnadn\u00ed pracovn\u00ed postup pro v\u0161echna odd\u011blen\u00ed obecn\u011b.<\/span><\/p>\n

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Vytvo\u0159te v\u011brnostn\u00ed syst\u00e9m<\/span><\/h2>\n

V\u011b\u0159te sv\u00e9mu prodejn\u00edmu t\u00fdmu a nezapome\u0148te, \u017ee odm\u011bny ve form\u011b pen\u011bz jsou stejn\u011b dobr\u00e9 jako komplimenty. Z\u00fa\u010dastn\u011bte se pr\u016fzkumu a zjist\u011bte, zda by cht\u011bli b\u00fdt odm\u011bn\u011bni fixn\u00edm bonusem nebo procentem z prodeje. Otev\u0159en\u00e1 komunikace je nejlep\u0161\u00ed zp\u016fsob, jak pochopit, jak by va\u0161i zam\u011bstnanci cht\u011bli b\u00fdt odm\u011bn\u011bni.<\/span><\/p>\n

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Motivujte sv\u016fj t\u00fdm k \u00fasp\u011bchu<\/span><\/h2>\n

M\u016f\u017eete svou spole\u010dnost snadno pos\u00edlit v\u0161emi dostupn\u00fdmi n\u00e1stroji. Nap\u0159\u00edklad udr\u017eov\u00e1n\u00ed kontakt\u016f mezi sebou ve spole\u010dnosti je d\u00edky implementaci Zendesku a integraci Slack jednodu\u0161\u0161\u00ed, tak\u017ee nev\u00e1hejte kontaktovat t\u00fdm Cloudfresh o pomoc s instalac\u00ed. T\u00fdm Cloudfresh je jedine\u010dn\u00fdm centrem odborn\u00fdch znalost\u00ed pro Google Cloud, Zendesk a Asana. U t\u011bchto produkt\u016f v\u00e1m m\u016f\u017eeme poskytnout n\u00e1sleduj\u00edc\u00ed slu\u017eby:<\/span><\/p>\n

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    \n
  • P\u0159izp\u016fsoben\u00ed;<\/span><\/li>\n
  • Rozvoj;<\/span><\/li>\n
  • Integrace;<\/span><\/li>\n
  • \u0160kolen\u00ed;<\/span><\/li>\n
  • Licence;<\/span><\/li>\n
  • Podpora.<\/span><\/li>\n<\/ul>\n

    Na\u0161i specialist\u00e9 v\u00e1m pomohou optimalizovat va\u0161i IT infrastrukturu, vyvinout integrace pro lep\u0161\u00ed interoperabilitu syst\u00e9mu a pomoci vytvo\u0159it zcela nov\u00e9 struktury a procesy pro va\u0161e t\u00fdmy, zat\u00edmco na\u0161e centrum podpory v\u00e1m poskytne tu nejlep\u0161\u00ed z\u00e1kaznickou zku\u0161enost!<\/span><\/p>\n

     <\/p>","protected":false},"excerpt":{"rendered":"

    Je d\u016fle\u017eit\u00e9 udr\u017eovat t\u00fdm v dobr\u00e9 kondici, zejm\u00e9na pokud jde o pr\u00e1ci s prodejn\u00edm odd\u011blen\u00edm, nicm\u00e9n\u011b motivovat t\u00fdm nen\u00ed v mnoha p\u0159\u00edpadech snadn\u00e1 z\u00e1le\u017eitost. Zendesk v\u00e1m poskytuje n\u011bkolik rad, jak si udr\u017eet pozitivn\u00edho t\u00fdmov\u00e9ho ducha a t\u00edm zlep\u0161it celkov\u00fd v\u00fdkon. Kdy\u017e vedete sv\u016fj t\u00fdm a sna\u017e\u00edte se jej p\u0159im\u011bt ke zv\u00fd\u0161en\u00ed prodeje, m\u016f\u017ee b\u00fdt \u0159e\u0161en\u00ed […]<\/p>\n","protected":false},"author":30,"featured_media":5165,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[3,147],"tags":[],"class_list":["post-5161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cloud-blog","category-zendesk-articles"],"_links":{"self":[{"href":"https:\/\/cloudfresh.com\/cs\/wp-json\/wp\/v2\/posts\/5161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cloudfresh.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cloudfresh.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cloudfresh.com\/cs\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/cloudfresh.com\/cs\/wp-json\/wp\/v2\/comments?post=5161"}],"version-history":[{"count":1,"href":"https:\/\/cloudfresh.com\/cs\/wp-json\/wp\/v2\/posts\/5161\/revisions"}],"predecessor-version":[{"id":132382,"href":"https:\/\/cloudfresh.com\/cs\/wp-json\/wp\/v2\/posts\/5161\/revisions\/132382"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cloudfresh.com\/cs\/wp-json\/wp\/v2\/media\/5165"}],"wp:attachment":[{"href":"https:\/\/cloudfresh.com\/cs\/wp-json\/wp\/v2\/media?parent=5161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cloudfresh.com\/cs\/wp-json\/wp\/v2\/categories?post=5161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cloudfresh.com\/cs\/wp-json\/wp\/v2\/tags?post=5161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}