{"id":2588,"date":"2020-01-31T13:34:05","date_gmt":"2020-01-31T10:34:05","guid":{"rendered":"https:\/\/cloudfresh.com\/ua\/?p=2588"},"modified":"2026-04-27T16:31:37","modified_gmt":"2026-04-27T13:31:37","slug":"3-ways-retailers-are-improving-the-customer-experience-with-chromebooks-and-chromeboxes","status":"publish","type":"post","link":"https:\/\/cloudfresh.com\/cs\/blog\/3-zpusoby-jak-maloobchodnici-vylepsuji-zakaznickou-zkusenost-pomoci-prostredi-chromebook\/","title":{"rendered":"3 zp\u016fsoby, jak maloobchodn\u00edci vylep\u0161uj\u00ed z\u00e1kaznickou zku\u0161enost pomoc\u00ed prost\u0159ed\u00ed Chromebook"},"content":{"rendered":"

Na st\u00e1le v\u00edce konkuren\u010dn\u00edm trhu je poskytov\u00e1n\u00ed \u0161pi\u010dkov\u00fdch z\u00e1\u017eitk\u016f pro z\u00e1kazn\u00edky na prvn\u00edm m\u00edst\u011b pro ka\u017edou firmu.<\/span> Spole\u010dnosti, kter\u00e9 vedou v z\u00e1kaznick\u00fdch zku\u0161enostech (CX), m\u011bly podle zpr\u00e1vy \u201eExperience Index: 2020 Digital Trends\u201c od spole\u010dnosti Econsultancy a Adobe v roce 2019 a\u017e t\u0159ikr\u00e1t vy\u0161\u0161\u00ed \u0161anci na spln\u011bn\u00ed sv\u00fdch obchodn\u00edch c\u00edl\u016f.<\/span><\/p>\n

Jedn\u00edm z hlavn\u00edch zp\u016fsob\u016f, jak m\u016f\u017eete zlep\u0161it z\u00e1kaznick\u00fd z\u00e1\u017eitek, je nab\u00eddnout maloobchodn\u00edm spolupracovn\u00edk\u016fm sd\u00edlen\u00e1 za\u0159\u00edzen\u00ed, jako jsou Chromebooky, kter\u00e1 jim umo\u017en\u00ed bezpe\u010dn\u011b pracovat odkudkoli, a\u0165 u\u017e p\u0159\u00edmo v prostorech obchodu nebo v kancel\u00e1\u0159i. Zde jsou t\u0159i zp\u016fsoby, jak maloobchodn\u00edci mohou nab\u00edzet lep\u0161\u00ed u\u017eivatelsk\u00e9 z\u00e1\u017eitky pomoc\u00ed Chromebook\u016f.<\/span><\/p>\n

 <\/p>\n

    \n
  1. Jistota, \u017ee z\u00e1kazn\u00edci dost\u00e1vaj\u00ed vysoce kvalitn\u00ed produkty<\/b><\/li>\n<\/ol>\n

    Nab\u00eddka konzistentn\u00ed kvality je rozhoduj\u00edc\u00ed pro poskytov\u00e1n\u00ed vynikaj\u00edc\u00edch zku\u0161enost\u00ed u z\u00e1kazn\u00edk\u016f. Vezm\u011bte si nap\u0159\u00edklad Panda Express. Spole\u010dnost chce, aby si z\u00e1kazn\u00edci mohli u\u017e\u00edvat neust\u00e1l\u00fd chu\u0165ov\u00fd z\u00e1\u017eitek z jejich jedine\u010dn\u00fdch pokrm\u016f, jako jsou Original Orange Chicken a Broccoli Beef. Pr\u00e1v\u011b proto pracovn\u00edci Panda Express prod\u011bl\u00e1vaj\u00ed \u0161kol\u00edc\u00ed kurzy t\u011bchto recept\u016f na t\u00e9m\u011b\u0159 400 m\u00edstech a to jen pomoc\u00ed Chromebook\u016f. P\u0159i sledov\u00e1n\u00ed videokurz\u016f byli pracovn\u00edci restaurac\u00ed \u010dasto p\u0159eru\u0161ov\u00e1ni sv\u00fdmi kolegy. Nyn\u00ed maj\u00ed p\u0159\u00edstup k dotykov\u00fdm Chromebook\u016fm Asus pro \u00fa\u010dely \u0161kolen\u00ed.<\/span><\/p>\n

    “Pracovn\u00edci na\u0161ich restaurac\u00ed tvrd\u011b pracuj\u00ed na tom, aby z\u00e1kazn\u00edk\u016fm dok\u00e1zali, \u017ee na\u0161e j\u00eddlo nen\u00ed vyrobeno jak na b\u011b\u017e\u00edc\u00edm p\u00e1su, ale p\u0159esn\u011b tak, jak si jej z\u00e1kazn\u00edci objednaj\u00ed,\u201d uv\u00e1d\u00ed Dorothy Shih, vedouc\u00ed projektu IS a Young Kim, spr\u00e1vce s\u00edt\u011b IS, v Panda Restaurant Group. \u201eD\u00edky u\u017eit\u00ed Chromebook\u016f v r\u00e1mci na\u0161ich \u0161kolen\u00ed si jsme jisti, \u017ee na\u0161e Original Orange Chicken chutn\u00e1 skv\u011ble v\u017edy a to bez ohledu na to, kterou restauraci host\u00e9 nav\u0161t\u011bvuj\u00ed.\u201c<\/span><\/p>\n

    \"\"<\/b><\/p>\n

      \n
    1. Sn\u00ed\u017een\u00ed \u010dekac\u00ed doby<\/b><\/li>\n<\/ol>\n

      V\u00edce ne\u017e 3 000 pracovn\u00edk\u016f ve spole\u010dnosti eCommerce Mercado Libre p\u0159ij\u00edm\u00e1 hovory od z\u00e1kazn\u00edk\u016f a pom\u00e1h\u00e1 jim p\u0159i zad\u00e1v\u00e1n\u00ed objedn\u00e1vky nebo \u0159e\u0161en\u00ed jejich probl\u00e9m\u016f. Kdy\u017e zam\u011bstnanci kontaktn\u00edho centra pou\u017e\u00edvali po\u010d\u00edta\u010de s opera\u010dn\u00edm syst\u00e9mem Windows, v\u00fdpadky nap\u00e1jen\u00ed nebo <\/span>dopravn\u00ed st\u00e1vka<\/span> jim br\u00e1nily v pomoci z\u00e1kazn\u00edk\u016fm, proto\u017ee zde neexistoval zp\u016fsob, jak rychle umo\u017enit zam\u011bstnanc\u016fm dokon\u010dit pr\u00e1ci mimo kancel\u00e1\u0159.<\/span><\/p>\n

      Chromebooky naopak usnad\u0148uj\u00ed pr\u00e1ci odkudkoli, proto\u017ee na rozd\u00edl od tradi\u010dn\u00edch notebook\u016f jsou soubory zam\u011bstnanc\u016f a p\u0159izp\u016fsoben\u00ed prim\u00e1rn\u011b ulo\u017eeny v cloudu. D\u00edky tomu se zam\u011bstnanci mohou bez probl\u00e9m\u016f pohybovat mezi r\u016fzn\u00fdmi za\u0159\u00edzen\u00edmi Chrome a z\u016fstat tak pln\u011b produktivn\u00ed. Nav\u00edc rychl\u00e9 spu\u0161t\u011bn\u00ed Chromebook\u016f \u0161et\u0159\u00ed a\u017e 250 \u010dlov\u011bkohodin na ka\u017ed\u00e9 sm\u011bn\u011b, a to podle firemn\u00ed revize po\u010dtu p\u0159ihl\u00e1\u0161en\u00fdch z\u00e1kaznick\u00fdch p\u0159\u00edpad\u016f. Zam\u011bstnanci kontaktn\u00edho centra tak z\u00edsk\u00e1vaj\u00ed v\u00edce \u010dasu na p\u0159ij\u00edm\u00e1n\u00ed objedn\u00e1vek a odpov\u00edd\u00e1n\u00ed na dotazy volaj\u00edc\u00edch.<\/span><\/p>\n

      Dal\u0161\u00edm p\u0159\u00edkladem je rodinn\u00fd obchodn\u00ed \u0159et\u011bzec Schnucks Markets. V r\u00e1mci \u0159et\u011bzce pracovn\u00edci v masov\u00e9m a produk\u010dn\u00edm odd\u011blen\u00ed museli v\u017edy opou\u0161t\u011bt svoji p\u0159ep\u00e1\u017eku, aby mohli sledovat objedn\u00e1vky nebo kontrolovat emaily na po\u010d\u00edta\u010d\u00edch se syst\u00e9mem Windows PC v zadn\u00edch skladech. Z\u00e1kazn\u00edci tak \u010dekali na pomoc, kdy\u017e pracovn\u00edci neust\u00e1le chodili tam a zp\u011bt ze zadn\u00ed m\u00edstnosti k p\u0159ep\u00e1\u017ece. Takto to naru\u0161ilo z\u00e1kaznick\u00fd servis ve v\u0161ech 100 pobo\u010dk\u00e1m v p\u011bti st\u00e1tech USA.<\/span><\/p>\n

      \"\"Schnucks proto zavedl k u\u017e\u00edv\u00e1n\u00ed asi \u0161est Chromebook\u016f Acer Spin na ka\u017edou pobo\u010dku. Nyn\u00ed mohou pracovn\u00edci kontrolovat e-maily a objedn\u00e1vky v re\u00e1ln\u00e9m \u010dase hned u p\u0159ep\u00e1\u017eky, \u010d\u00edm\u017e urychluj\u00ed z\u00e1kaznick\u00fd servis a u\u0161et\u0159\u00ed tak asi osm hodin pr\u00e1ce t\u00fddn\u011b.<\/span><\/p>\n

      \u201eJako obchod s potravinami mus\u00edme b\u00fdt \u201ebest in fresh\u201c. To v praxi znamen\u00e1, \u017ee obsluha z\u00e1kazn\u00edk\u016f mus\u00ed b\u00fdt stoprocentn\u011b efektivn\u00ed a rychl\u00e1, co\u017e n\u00e1m Chromebooky umo\u017e\u0148uj\u00ed,\u201c uvedl Mike Kissel, seniorn\u00ed mana\u017eer spole\u010dnost\u00ed Endpoint a Cloud Security, v Schnucks Markets . “Lid\u00e9 st\u00e1le cht\u011bj\u00ed chodit do obchodu se stavebninami, to co ale necht\u011bj\u00ed, je st\u00e1t v dlouh\u00e9 front\u011b bez obsluhy.”<\/span><\/p>\n

        \n
      1. Nab\u00eddka osobn\u00edho z\u00e1kaznick\u00e9ho z\u00e1\u017eitku\u00a0<\/b><\/li>\n<\/ol>\n

        Osmdes\u00e1t procent nakupuj\u00edc\u00edch tvrd\u00ed, \u017ee je pravd\u011bpodobn\u011bj\u0161\u00ed, \u017ee budou rad\u011bji obchodovat se spole\u010dnost\u00ed, kter\u00e1 nab\u00edz\u00ed osobn\u00ed z\u00e1kaznick\u00e9 zku\u0161enosti, a pr\u00e1v\u011b spr\u00e1vn\u00e9 technologie to umo\u017en\u00ed jak v obchodech, tak v r\u00e1mci v\u00fdvoje produkt\u016f.<\/span><\/p>\n

        To je p\u0159\u00edpad maloobchodn\u00edka s krmivem pro dom\u00e1c\u00ed zv\u00ed\u0159ata NomNowNow, kter\u00fd pomoc\u00ed Chromebook\u016f p\u0159izp\u016fsobuje porce krmiva pro dom\u00e1c\u00ed zv\u00ed\u0159ata. Pracovn\u00edci v kuchy\u0148sk\u00fdch, obalov\u00fdch a skladov\u00fdch t\u00fdmech p\u0159ipravuj\u00ed, bal\u00ed a odes\u00edlaj\u00ed p\u0159izp\u016fsoben\u00e9 krmivo pro dom\u00e1c\u00ed zv\u00ed\u0159ata na z\u00e1klad\u011b podrobn\u00fdch online profil\u016f od majitel\u016f dom\u00e1c\u00edch mazl\u00ed\u010dk\u016f, ve kter\u00fdch se uv\u00e1d\u00ed v\u017edy jm\u00e9no, v\u011bk, hmotnost a plemeno zv\u00ed\u0159ete.<\/span><\/p>\n

        \"\"\u201eNa z\u00e1klad\u011b takov\u00fdch informac\u00ed jsme schopni nab\u00eddnout personalizovan\u00e9 z\u00e1kaznick\u00e9 zku\u0161enosti,\u201c \u0159ekla Lynn Hubbard, viceprezidentka pro provoz, a Dan Massey, viceprezident pro data, produkty a in\u017een\u00fdrstv\u00ed, v NomNomNow. ” Pro extra osobn\u00ed z\u00e1\u017eitek dostane ka\u017ed\u00e1 z\u00e1silka NomNomNow balic\u00ed list se jm\u00e9nem dom\u00e1c\u00edho zv\u00ed\u0159ete.”<\/span><\/p>\n

        Zjist\u011bte, jak m\u016f\u017ee Chrome Enterprise prosp\u011bt va\u0161\u00ed maloobchodn\u00ed firm\u011b<\/b><\/p>\n

        Mnoho maloobchodn\u00edch firem pou\u017e\u00edv\u00e1 Chrome Enterprise k zabezpe\u010den\u00ed lep\u0161\u00edch z\u00e1kaznick\u00fdch z\u00e1\u017eitk\u016f. Dal\u0161\u00ed informace naleznete na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch. Pokud se \u00fa\u010dastn\u00edte NRF 2020, zastavte se u st\u00e1nku Chrome Enterprise # 5065 na Level 3 a pod\u00edvejte se na na\u0161e setk\u00e1n\u00ed v pond\u011bl\u00ed 13. ledna 2020 o v\u00fdhod\u00e1ch maloobchodn\u00edch spolupracovn\u00edk\u016f vyu\u017e\u00edvaj\u00edc\u00edch cloud.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

        Na st\u00e1le v\u00edce konkuren\u010dn\u00edm trhu je poskytov\u00e1n\u00ed \u0161pi\u010dkov\u00fdch z\u00e1\u017eitk\u016f pro z\u00e1kazn\u00edky na prvn\u00edm m\u00edst\u011b pro ka\u017edou firmu. Spole\u010dnosti, kter\u00e9 vedou v z\u00e1kaznick\u00fdch zku\u0161enostech (CX), m\u011bly podle zpr\u00e1vy \u201eExperience Index: 2020 Digital Trends\u201c od spole\u010dnosti Econsultancy a Adobe v roce 2019 a\u017e t\u0159ikr\u00e1t vy\u0161\u0161\u00ed \u0161anci na spln\u011bn\u00ed sv\u00fdch obchodn\u00edch c\u00edl\u016f. Jedn\u00edm z hlavn\u00edch zp\u016fsob\u016f, jak m\u016f\u017eete […]<\/p>\n","protected":false},"author":18,"featured_media":2590,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[3,104],"tags":[],"class_list":["post-2588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cloud-blog","category-hardware-google-meet"],"_links":{"self":[{"href":"https:\/\/cloudfresh.com\/cs\/wp-json\/wp\/v2\/posts\/2588","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cloudfresh.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cloudfresh.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cloudfresh.com\/cs\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/cloudfresh.com\/cs\/wp-json\/wp\/v2\/comments?post=2588"}],"version-history":[{"count":0,"href":"https:\/\/cloudfresh.com\/cs\/wp-json\/wp\/v2\/posts\/2588\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cloudfresh.com\/cs\/wp-json\/wp\/v2\/media\/2590"}],"wp:attachment":[{"href":"https:\/\/cloudfresh.com\/cs\/wp-json\/wp\/v2\/media?parent=2588"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cloudfresh.com\/cs\/wp-json\/wp\/v2\/categories?post=2588"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cloudfresh.com\/cs\/wp-json\/wp\/v2\/tags?post=2588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}