{"id":2545,"date":"2020-01-17T16:12:48","date_gmt":"2020-01-17T13:12:48","guid":{"rendered":"https:\/\/cloudfresh.com\/ua\/?p=2545"},"modified":"2026-04-27T16:44:52","modified_gmt":"2026-04-27T13:44:52","slug":"beyond-the-line-how-google-maps-creates-maps-that-help-your-business-and-apps","status":"publish","type":"post","link":"https:\/\/cloudfresh.com\/cs\/blog\/za-hranici-jak-google-maps-vytvari-mapy-ktere-pomahaji-vasim-firmam-a-aplikacim\/","title":{"rendered":"Za hranic\u00ed: Jak Google Maps vytv\u00e1\u0159\u00ed mapy, kter\u00e9 pom\u00e1haj\u00ed va\u0161im firm\u00e1m a aplikac\u00edm"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/kkO-OQoTkbs\" width=\"853\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Mapy Google umo\u017e\u0148uj\u00ed ka\u017ed\u00e9mu, kdo vlastn\u00ed po\u010d\u00edta\u010d, chytr\u00fd telefon nebo tablet, cestovat po sv\u011bt\u011b, ani\u017e by musel opustit domov. Tuto slu\u017ebu vyu\u017e\u00edvaj\u00ed miliardy lid\u00ed a jsou vytvo\u0159eny miliony aplikac\u00ed.<\/p>\n<p>Z\u00e1rove\u0148 spole\u010dnosti Google trvalo v\u00edce ne\u017e deset let, ne\u017e splnila v\u0161echny po\u017eadavky u\u017eivatel\u016f na nov\u00e1 a hlavn\u011b p\u0159esn\u00e1 data a n\u00e1pady.<\/p>\n<p>Jak\u00e9 technologie tedy Google pou\u017e\u00edv\u00e1 k vytvo\u0159en\u00ed Google Maps?<\/p>\n<p>Pokud se chcete o <a href=\"\/cs\/produkty\/google-maps-platform\/\">Map\u00e1ch Google<\/a> dozv\u011bd\u011bt v\u00edce, pak Cloudfresh r\u00e1d roz\u0161\u00ed\u0159\u00ed va\u0161e znalosti o t\u00e9to u\u017eite\u010dn\u00e9 slu\u017eb\u011b.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Investice do obr\u00e1zk\u016f<\/strong><\/p>\n<p>Slu\u017eba Street View byla p\u0159edstavena jen n\u011bkolik let po spu\u0161t\u011bn\u00ed Google Maps a platformy Google Maps. Ta umo\u017enila u\u017eivatel\u016fm cestovat po sv\u011bt\u011b z pohodl\u00ed domova a podnik\u016f a vkl\u00e1dat do aplikac\u00ed kontext re\u00e1ln\u00e9ho sv\u011bta.<\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-2548\" src=\"https:\/\/cloudfresh.com\/wp-content\/uploads\/2020\/01\/google-maps-street-view.png\" alt=\"\" width=\"1500\" height=\"821\" srcset=\"https:\/\/cloudfresh.com\/wp-content\/uploads\/2020\/01\/google-maps-street-view.png 1500w, https:\/\/cloudfresh.com\/wp-content\/uploads\/2020\/01\/google-maps-street-view-600x328.png 600w, https:\/\/cloudfresh.com\/wp-content\/uploads\/2020\/01\/google-maps-street-view-300x164.png 300w, https:\/\/cloudfresh.com\/wp-content\/uploads\/2020\/01\/google-maps-street-view-768x420.png 768w, https:\/\/cloudfresh.com\/wp-content\/uploads\/2020\/01\/google-maps-street-view-1024x560.png 1024w, https:\/\/cloudfresh.com\/wp-content\/uploads\/2020\/01\/google-maps-street-view-320x175.png 320w, https:\/\/cloudfresh.com\/wp-content\/uploads\/2020\/01\/google-maps-street-view-640x350.png 640w, https:\/\/cloudfresh.com\/wp-content\/uploads\/2020\/01\/google-maps-street-view-360x197.png 360w, https:\/\/cloudfresh.com\/wp-content\/uploads\/2020\/01\/google-maps-street-view-720x394.png 720w, https:\/\/cloudfresh.com\/wp-content\/uploads\/2020\/01\/google-maps-street-view-1080x591.png 1080w, https:\/\/cloudfresh.com\/wp-content\/uploads\/2020\/01\/google-maps-street-view-800x438.png 800w, https:\/\/cloudfresh.com\/wp-content\/uploads\/2020\/01\/google-maps-street-view-1280x701.png 1280w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/span><\/p>\n<p>Jako p\u0159\u00edklad lze uv\u00e9st realitn\u00ed web <a href=\"https:\/\/www.trulia.com\/\" rel=\"nofollow\">Trulia.com<\/a>, kter\u00fd pomoc\u00ed rozhran\u00ed Street View API umo\u017e\u0148uje lidem zobrazit nejen polohu nemovitosti, ale tak\u00e9 popis oblasti, jak je bezpe\u010dn\u00e1, jak dlouho trv\u00e1 cesta z domova do pr\u00e1ce a mnoho dal\u0161\u00edho.<\/p>\n<p>Zaveden\u00ed slu\u017eby Street View tedy dalo spole\u010dnosti Google r\u00e1mec pro budouc\u00ed mapov\u00e1n\u00ed. V\u00fdvoj technologie strojov\u00e9ho u\u010den\u00ed v kombinaci s v\u00edce ne\u017e 170 miliardami sn\u00edmk\u016f Street View v 87 zem\u00edch umo\u017enil automatizovat z\u00edsk\u00e1v\u00e1n\u00ed informac\u00ed a neust\u00e1le aktualizovat \u00fadaje, jako jsou n\u00e1zvy ulic, adresy a n\u00e1zvy podnik\u016f.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Spolupr\u00e1ce s autoritativn\u00edmi zdroji<\/strong><\/p>\n<p>Poskytov\u00e1n\u00ed pravdiv\u00fdch a aktu\u00e1ln\u00edch informac\u00ed je pro firmy, kter\u00e9 cht\u011bj\u00ed vytv\u00e1\u0159et aplikace zalo\u017een\u00e9 na platform\u011b Google Maps, nesm\u00edrn\u011b d\u016fle\u017eit\u00e9. Proto spole\u010dnost Google vyu\u017e\u00edv\u00e1 data z v\u00edce ne\u017e 1 000 autoritativn\u00edch zdroj\u016f z cel\u00e9ho sv\u011bta, jako je nap\u0159\u00edklad USGS, mexick\u00fd N\u00e1rodn\u00ed statistick\u00fd a geografick\u00fd institut (INEGI), m\u00edstn\u00ed obce a dokonce i dom\u00e1c\u00ed v\u00fdvoj\u00e1\u0159i.<\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-2546\" src=\"https:\/\/cloudfresh.com\/wp-content\/uploads\/2020\/01\/google-maps-route.png\" alt=\"\" width=\"487\" height=\"1000\" srcset=\"https:\/\/cloudfresh.com\/wp-content\/uploads\/2020\/01\/google-maps-route.png 487w, https:\/\/cloudfresh.com\/wp-content\/uploads\/2020\/01\/google-maps-route-146x300.png 146w, https:\/\/cloudfresh.com\/wp-content\/uploads\/2020\/01\/google-maps-route-320x657.png 320w, https:\/\/cloudfresh.com\/wp-content\/uploads\/2020\/01\/google-maps-route-360x739.png 360w\" sizes=\"(max-width: 487px) 100vw, 487px\" \/><\/span><\/p>\n<p>Spole\u010dnost Google poskytuje firm\u00e1m p\u0159esn\u00e1 a spolehliv\u00e1 data d\u00edky kombinaci anal\u00fdzy obr\u00e1zk\u016f s daty t\u0159et\u00edch stran. Nap\u0159\u00edklad \u0159idi\u010di vyu\u017e\u00edvaj\u00edc\u00ed platformu Google Maps pro spole\u010dnosti Lyft a Mytaxi p\u0159esn\u011bji lokalizuj\u00ed cestuj\u00edc\u00ed a vytv\u00e1\u0159ej\u00ed rychl\u00e9 a optimalizovan\u00e9 trasy na z\u00e1klad\u011b provozu v re\u00e1ln\u00e9m \u010dase.<\/p>\n<p>Koneckonc\u016f jedna \u0161patn\u00e1 trasa nebo zpo\u017ed\u011bn\u00ed \u0159idi\u010de m\u016f\u017ee st\u00e1t z\u00e1kazn\u00edka, tak\u017ee Google usnadnil renomovan\u00fdm zdroj\u016fm t\u0159et\u00edch stran sd\u00edlen\u00ed jejich dat. Rychle je zohledn\u00ed a prom\u011bn\u00ed je ve funkce, kter\u00e9 pom\u00e1haj\u00ed taxislu\u017eb\u00e1m po cel\u00e9m sv\u011bt\u011b zlep\u0161ovat jejich slu\u017eby a efektivitu podnik\u00e1n\u00ed.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Skute\u010dn\u00ed lid\u00e9, skute\u010dn\u00e9 n\u00e1zory<\/strong><\/p>\n<p>Kl\u00ed\u010dov\u00fdmi sou\u010d\u00e1stmi mapov\u00e1n\u00ed jsou informace a obr\u00e1zky, ale vzhledem k jejich statick\u00e9 povaze nen\u00ed v\u017edy mo\u017en\u00e9 z konkr\u00e9tn\u00edho m\u00edsta na map\u011b z\u00edskat to, co chceme.<\/p>\n<p>Street View v\u0161ak nab\u00edz\u00ed mnohem v\u00edce ne\u017e jen proch\u00e1zky virtu\u00e1ln\u00edmi ulicemi. Google denn\u011b obdr\u017e\u00ed od aktivn\u00edch u\u017eivatel\u016f, komunity m\u00edstn\u00edch pr\u016fvodc\u016f a majitel\u016f slu\u017eby Google My Business v\u00edce ne\u017e 20 miliard aktualizac\u00ed o m\u00edstech a instituc\u00edch, tak\u017ee ka\u017ed\u00fd u\u017eivatel m\u016f\u017ee snadno nav\u0161t\u00edvit restauraci nebo obchod, prohl\u00e9dnout si interi\u00e9r a poc\u00edtit jeho atmosf\u00e9ru, ani\u017e by musel opustit domov. A aby tyto informace byly p\u0159\u00ednosn\u00e9, zve\u0159ej\u0148uj\u00ed je pouze tehdy, kdy\u017e jsou p\u0159esv\u011bd\u010deni o jejich pravdivosti.<\/p>\n<p>D\u00edky tomu Google vytvo\u0159il sb\u00edrku v\u00edce ne\u017e 150 milion\u016f m\u00edst po cel\u00e9m sv\u011bt\u011b, kterou prost\u0159ednictv\u00edm rozhran\u00ed Places API poskytuje v\u00fdvoj\u00e1\u0159\u016fm. Poskytov\u00e1n\u00edm informac\u00ed o n\u00e1zvu, poloze, hodnocen\u00ed, recenz\u00ed, kontaktn\u00edch informac\u00ed, pracovn\u00ed dob\u011b a atmosf\u00e9\u0159e pom\u00e1h\u00e1 Google podnik\u016fm roz\u0161i\u0159ovat jejich dosah. U\u017eivatel\u00e9 tak nenajdou jen restauraci, ale i restauraci vhodnou pro d\u011bti s prvky vegetari\u00e1nsk\u00e9ho menu.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Dr\u017ete krok s tempem inovac\u00ed a r\u016fstu pomoc\u00ed strojov\u00e9ho u\u010den\u00ed.<\/strong><\/p>\n<p>Vytv\u00e1\u0159en\u00ed Google map, kter\u00e9 jsme popsali v\u00fd\u0161e, bez n\u00e1mitek umo\u017e\u0148uje vytv\u00e1\u0159et funk\u010dn\u00ed a spolehliv\u00e9 mapy, ale je tu jedno \u00faskal\u00ed &#8211; rychlost.<\/p>\n<p>Modern\u00ed sv\u011bt se velmi rychle m\u011bn\u00ed a spole\u010dnost Google se t\u011bmto zm\u011bn\u00e1m mus\u00ed p\u0159izp\u016fsobovat aktualizac\u00ed dat v map\u00e1ch, zm\u011bnit <a href=\"https:\/\/cloudfresh.com\/cs\/blog\/promente-sve-zkusenosti-s-mapami-pomoci-pokrocilych-znacek-v-google-maps\/\">Google Maps zna\u010dek<\/a>. Proto sm\u011b\u0159uje k automatizaci proces\u016f strojov\u00e9ho u\u010den\u00ed p\u0159i tvorb\u011b map p\u0159i zachov\u00e1n\u00ed vysok\u00e9 p\u0159esnosti dat.<\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-2547\" src=\"https:\/\/cloudfresh.com\/wp-content\/uploads\/2020\/01\/google-maps-satellite.png\" alt=\"\" width=\"1200\" height=\"379\" srcset=\"https:\/\/cloudfresh.com\/wp-content\/uploads\/2020\/01\/google-maps-satellite.png 1200w, https:\/\/cloudfresh.com\/wp-content\/uploads\/2020\/01\/google-maps-satellite-300x95.png 300w, https:\/\/cloudfresh.com\/wp-content\/uploads\/2020\/01\/google-maps-satellite-768x243.png 768w, https:\/\/cloudfresh.com\/wp-content\/uploads\/2020\/01\/google-maps-satellite-1024x323.png 1024w, https:\/\/cloudfresh.com\/wp-content\/uploads\/2020\/01\/google-maps-satellite-600x190.png 600w, https:\/\/cloudfresh.com\/wp-content\/uploads\/2020\/01\/google-maps-satellite-320x101.png 320w, https:\/\/cloudfresh.com\/wp-content\/uploads\/2020\/01\/google-maps-satellite-640x202.png 640w, https:\/\/cloudfresh.com\/wp-content\/uploads\/2020\/01\/google-maps-satellite-360x114.png 360w, https:\/\/cloudfresh.com\/wp-content\/uploads\/2020\/01\/google-maps-satellite-720x227.png 720w, https:\/\/cloudfresh.com\/wp-content\/uploads\/2020\/01\/google-maps-satellite-1080x341.png 1080w, https:\/\/cloudfresh.com\/wp-content\/uploads\/2020\/01\/google-maps-satellite-800x253.png 800w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/span><\/p>\n<p>Zde je p\u0159\u00edklad, jak spole\u010dnost Google vyu\u017eila strojov\u00e9 u\u010den\u00ed k \u0159e\u0161en\u00ed probl\u00e9mu &#8220;rozmazan\u00e9 budovy&#8221;. Rozmazan\u00e9 obrysy byly zp\u016fsobeny algoritmem, kter\u00fd se sna\u017eil odhadnout, zda je \u010d\u00e1st obr\u00e1zku budova, nebo ne. Aby tento probl\u00e9m vy\u0159e\u0161ili, sledovali obecn\u00e9 obrysy budov manu\u00e1ln\u011b. Jist\u011b ale ch\u00e1pete, \u017ee naj\u00edt v\u0161echny obrysy t\u00edmto zp\u016fsobem nen\u00ed rychl\u00fd proces. Proto jakmile m\u011bl t\u00fdm Googlu v\u0161echna pot\u0159ebn\u00e1 data, p\u0159edal algoritmu strojov\u00e9ho u\u010den\u00ed tvary a obrysy budov v re\u00e1ln\u00e9m sv\u011bt\u011b, co\u017e pomohlo aktualizovat mapu za 1 rok a v\u00fdrazn\u011b ji vylep\u0161it.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Uv\u00e1d\u011bn\u00ed adres do ulic, kter\u00e9 je nemaj\u00ed.<\/strong><\/p>\n<p>D\u0159\u00edve jsme se zm\u00ednili, \u017ee Google z\u00edsk\u00e1v\u00e1 informace ze sn\u00edmk\u016f Street View. D\u00edky strojov\u00e9mu u\u010den\u00ed sn\u00edmk\u016f a slu\u017eb\u011b Street View lze tedy automaticky ur\u010dit adresu t\u00e9m\u011b\u0159 kdekoli na sv\u011bt\u011b, co\u017e pomohlo dos\u00e1hnout obrovsk\u00e9ho pokroku v mapov\u00e1n\u00ed ve v\u00edce ne\u017e 220 zem\u00edch a oblastech sv\u011bta.<\/p>\n<p>N\u011bkdy v\u0161ak doch\u00e1z\u00ed k pot\u00ed\u017e\u00edm p\u0159i hled\u00e1n\u00ed konkr\u00e9tn\u00edho m\u00edsta. Proto Google Maps a Google Maps Platform zavedly podporu syst\u00e9mu zjednodu\u0161en\u00e9ho z\u00e1znamu sou\u0159adnic Plus Codes.<\/p>\n<p>Plus Codes je nov\u00fd zp\u016fsob, jak n\u011bkomu sd\u011blit sou\u0159adnice objektu nebo sv\u00e9 polohy. Je to otev\u0159en\u00fd zdrojov\u00fd k\u00f3d pro v\u0161echny v\u00fdvoj\u00e1\u0159e a je integrov\u00e1n do rozhran\u00ed API Places a Geocoding.<\/p>\n<p>Vytvo\u0159en\u00edm map pro cel\u00fd sv\u011bt tak Google poskytuje adresu pro ka\u017ed\u00fd objekt a p\u0159\u00edstup k rozhran\u00ed Google Maps API ka\u017ed\u00e9mu podniku a m\u00edstn\u00ed samospr\u00e1v\u011b, co\u017e umo\u017e\u0148uje zlep\u0161it slu\u017eby z\u00e1kazn\u00edk\u016fm a zlep\u0161it intern\u00ed procesy.<\/p>\n<p>&nbsp;<\/p>\n<p>Pokud tedy m\u00e1te z\u00e1jem o integraci platformy Google Maps, nap\u0159\u00edklad <a href=\"https:\/\/cloudfresh.com\/cs\/blog\/zlepsete-placeni-a-dorucovani-pomoci-rozhrani-api-pro-overeni-adresy-na-platforme-google-maps\/\">Google adress validation<\/a> do sv\u00e9ho podnik\u00e1n\u00ed, obra\u0165te se na t\u00fdm specialist\u016f Cloudfresh, kte\u0159\u00ed v\u00e1m pomohou realizovat i ty nejambici\u00f3zn\u011bj\u0161\u00ed n\u00e1pady. Krom\u011b toho poskytujeme slevy na rozhran\u00ed API platformy Google Maps pro webov\u00e9 str\u00e1nky a mobiln\u00ed aplikace, platbu bankovn\u00edm p\u0159evodem, kompletn\u00ed bal\u00ed\u010dek \u00fa\u010detn\u00edch a pr\u00e1vn\u00edch dokument\u016f, technickou podporu a poradenstv\u00ed.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Mapy Google umo\u017e\u0148uj\u00ed ka\u017ed\u00e9mu, kdo vlastn\u00ed po\u010d\u00edta\u010d, chytr\u00fd telefon nebo tablet, cestovat po sv\u011bt\u011b, ani\u017e by musel opustit domov. Tuto slu\u017ebu vyu\u017e\u00edvaj\u00ed miliardy lid\u00ed a jsou vytvo\u0159eny miliony aplikac\u00ed. Z\u00e1rove\u0148 spole\u010dnosti Google trvalo v\u00edce ne\u017e deset let, ne\u017e splnila v\u0161echny po\u017eadavky u\u017eivatel\u016f na nov\u00e1 a hlavn\u011b p\u0159esn\u00e1 data a n\u00e1pady. Jak\u00e9 technologie tedy Google pou\u017e\u00edv\u00e1 [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":2547,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[3,101],"tags":[],"class_list":["post-2545","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cloud-blog","category-google-maps"],"_links":{"self":[{"href":"https:\/\/cloudfresh.com\/cs\/wp-json\/wp\/v2\/posts\/2545","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cloudfresh.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cloudfresh.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cloudfresh.com\/cs\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/cloudfresh.com\/cs\/wp-json\/wp\/v2\/comments?post=2545"}],"version-history":[{"count":0,"href":"https:\/\/cloudfresh.com\/cs\/wp-json\/wp\/v2\/posts\/2545\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cloudfresh.com\/cs\/wp-json\/wp\/v2\/media\/2547"}],"wp:attachment":[{"href":"https:\/\/cloudfresh.com\/cs\/wp-json\/wp\/v2\/media?parent=2545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cloudfresh.com\/cs\/wp-json\/wp\/v2\/categories?post=2545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cloudfresh.com\/cs\/wp-json\/wp\/v2\/tags?post=2545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}