{"id":1436,"date":"2019-04-15T10:31:09","date_gmt":"2019-04-15T07:31:09","guid":{"rendered":"http:\/\/techsvit.damba.agency\/?p=1436"},"modified":"2026-06-02T18:18:00","modified_gmt":"2026-06-02T15:18:00","slug":"ocado-significant-results-thanks-to-big-data","status":"publish","type":"post","link":"https:\/\/cloudfresh.com\/cs\/blog\/ocado-velke-vysledky-diky-velkym-datum\/","title":{"rendered":"Ocado: velk\u00e9 v\u00fdsledky d\u00edky velk\u00fdm dat\u016fm"},"content":{"rendered":"<p>Nejv\u011bt\u0161\u00ed sv\u011btov\u00fd, v\u00fdhradn\u011b s\u00ed\u0165ov\u00fd prodejce produkt\u016f Ocado zlep\u0161uje provozn\u00ed efektivitu a p\u00e9\u010di o z\u00e1kazn\u00edky pomoc\u00ed strojov\u00e9ho u\u010den\u00ed vylep\u0161en\u00e9ho cloudovou <a href=\"https:\/\/cloudfresh.com\/cs\/produkty\/google-cloud-platform\/\">platformou Google<\/a>.<\/p>\n<h3><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"wp-image-7814 aligncenter\" src=\"https:\/\/cloudfresh.com\/wp-content\/uploads\/2019\/04\/ocad0_cloudfresh.png\" alt=\"\" width=\"698\" height=\"360\" srcset=\"https:\/\/cloudfresh.com\/wp-content\/uploads\/2019\/04\/ocad0_cloudfresh.png 884w, https:\/\/cloudfresh.com\/wp-content\/uploads\/2019\/04\/ocad0_cloudfresh-300x155.png 300w, https:\/\/cloudfresh.com\/wp-content\/uploads\/2019\/04\/ocad0_cloudfresh-768x396.png 768w, https:\/\/cloudfresh.com\/wp-content\/uploads\/2019\/04\/ocad0_cloudfresh-600x310.png 600w\" sizes=\"(max-width: 698px) 100vw, 698px\" \/><\/span><\/h3>\n<h3>V\u00fdsledky Google Cloud a ML<\/h3>\n<ul>\n<li aria-level=\"1\">A\u017e 4x rychlej\u0161\u00ed odezva na nal\u00e9hav\u00e9 e-mailov\u00e9 zpr\u00e1vy klienta<\/li>\n<li aria-level=\"1\">Zv\u00fd\u0161en\u00ed efektivity kontaktn\u00edch center o 7 %, co\u017e umo\u017e\u0148uje zastupitelsk\u00fdm kancel\u00e1\u0159\u00edm vyu\u017e\u00edt v\u00edce \u010dasu pro \u00fakoly s vysokou prioritou<\/li>\n<li aria-level=\"1\">Poskytujte p\u0159ehledy 80kr\u00e1t rychleji a a\u017e o 33 % levn\u011bji ne\u017e p\u0159i pou\u017eit\u00ed star\u00e9ho datov\u00e9ho skladu Ocado<\/li>\n<li aria-level=\"1\">Sni\u017ete n\u00e1klady na IT d\u00edky \u0161k\u00e1lovatelnosti a flexibilit\u011b.<\/li>\n<\/ul>\n<p>Podle spole\u010dnosti pro v\u00fdzkum trhu Mintel ve Velk\u00e9 Brit\u00e1nii se o\u010dek\u00e1v\u00e1, \u017ee popularita on-line prodeje potravin vzroste z 6% modern\u00edho trhu na 9% v roce 2021. Jedn\u00edm z pr\u016fkopn\u00edk\u016f v\u00fdhradn\u011b on-line prodeje potravin je Spole\u010dnost Ocado se s\u00eddlem v Hatfieldu, Hertfordshire, Spojen\u00e9 kr\u00e1lovstv\u00ed. Od zah\u00e1jen\u00ed komer\u010dn\u00edch dod\u00e1vek v roce 2002 se spole\u010dnost rozrostla na 600 000 aktivn\u00edch kupuj\u00edc\u00edch, 260 000 t\u00fddenn\u00edch objedn\u00e1vek a 1,39 miliardy liber ro\u010dn\u00edch p\u0159\u00edjm\u016f.<\/p>\n<p>&nbsp;<\/p>\n<p>Ocado pos\u00edl\u00e1 supermarkety do d\u016fchodu a poskytuje z\u00e1kazn\u00edk\u016fm p\u0159\u00edle\u017eitost nakupovat v\u011bci on-line pomoc\u00ed sv\u00fdch obvykl\u00fdch webov\u00fdch a mobiln\u00edch aplikac\u00ed. V\u011bci jsou shroma\u017e\u010fov\u00e1ny a baleny v automatizovan\u00fdch skladech a odesl\u00e1ny p\u0159\u00edmo z\u00e1kazn\u00edkovi do jedn\u00e9 hodiny od okam\u017eiku v\u00fdb\u011bru. Dod\u00e1vka spole\u010dnosti Ocado je z 95% p\u0159esn\u00e1 a jej\u00ed servisn\u00ed otisk le\u017e\u00ed na v\u00edce ne\u017e 70% populace Spojen\u00e9ho kr\u00e1lovstv\u00ed.<\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>&#8220;Cloudov\u00e1 platforma spole\u010dnosti Google n\u00e1m d\u00e1v\u00e1 flexibilitu a schopnost \u0159e\u0161it velk\u00e9 a slo\u017eit\u00e9 datov\u00e9 v\u00fdzvy, kter\u00e9 jsou pro na\u0161e podnik\u00e1n\u00ed jedine\u010dn\u00e9.&#8221;<\/strong><\/em><\/p>\n<p>Paul Clark, technologick\u00fd \u0159editel, Ocado<\/p>\n<p>Spole\u010dnost dos\u00e1hla sv\u00e9ho \u00fasp\u011bchu vytvo\u0159en\u00edm t\u00e9m\u011b\u0159 v\u0161ech technologi\u00ed intern\u011b a prov\u00e1d\u011bn\u00edm automatizace, co\u017e posiluje cel\u00fd cyklus e-commerce, prov\u00e1d\u011bn\u00ed pr\u00e1ce a logistick\u00e9 platformy. Spole\u010dnost Ocado tak\u00e9 vyvinula novou platformu \u2013 Ocado Smart Platform (OSP), kter\u00e1 nab\u00edz\u00ed velk\u00fdm maloobchodn\u00edk\u016fm po cel\u00e9m sv\u011bt\u011b p\u0159\u00edstup ke \u0161pi\u010dkov\u00fdm on-line \u0159e\u0161en\u00edm prodeje produkt\u016f.<\/p>\n<p>&nbsp;<\/p>\n<h3>Demokratizace strojov\u00e9ho u\u010den\u00ed<\/h3>\n<p>Cestov\u00e1n\u00ed za \u00fa\u010delem online maloobchodn\u00edch n\u00e1kup\u016f potravin se v\u00fdrazn\u011b li\u0161\u00ed od ostatn\u00edch druh\u016f elektronick\u00e9ho podnik\u00e1n\u00ed. Z\u00e1kazn\u00edci \u010dasto nakupuj\u00ed des\u00edtky produkt\u016f najednou a jednotliv\u00e9 dom\u00e1cnosti mohou m\u00edt v\u00edce nakupuj\u00edc\u00edch pomoc\u00ed v\u00edce za\u0159\u00edzen\u00ed a \u017eivotnost reg\u00e1lu s potravinami m\u016f\u017ee b\u00fdt n\u011bkolik dn\u00ed.<\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"wp-image-7817 aligncenter\" src=\"https:\/\/cloudfresh.com\/wp-content\/uploads\/2019\/04\/ocado-image2-cloudfresh.png\" alt=\"\" width=\"840\" height=\"468\" srcset=\"https:\/\/cloudfresh.com\/wp-content\/uploads\/2019\/04\/ocado-image2-cloudfresh.png 1142w, https:\/\/cloudfresh.com\/wp-content\/uploads\/2019\/04\/ocado-image2-cloudfresh-300x167.png 300w, https:\/\/cloudfresh.com\/wp-content\/uploads\/2019\/04\/ocado-image2-cloudfresh-768x428.png 768w, https:\/\/cloudfresh.com\/wp-content\/uploads\/2019\/04\/ocado-image2-cloudfresh-1024x570.png 1024w, https:\/\/cloudfresh.com\/wp-content\/uploads\/2019\/04\/ocado-image2-cloudfresh-600x334.png 600w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/span><\/p>\n<p><strong><em>&#8220;\u010casto \u0159\u00edk\u00e1me, \u017ee vybudov\u00e1n\u00edm platformy s pln\u00fdm cyklem, kter\u00e1 m\u016f\u017ee on-line prodej produkt\u016f u\u010dinit rozs\u00e1hl\u00fdm a ziskov\u00fdm, m\u016f\u017eeme vytvo\u0159it dal\u0161\u00ed formy on-line maloobchodu; ale opak nemus\u00ed b\u00fdt nutn\u011b pravdou,&#8221; \u0159\u00edk\u00e1 Paul Clark, technologick\u00fd \u0159editel spole\u010dnosti Ocado. &#8220;Cloudov\u00e1 platforma spole\u010dnosti Google n\u00e1m d\u00e1v\u00e1 flexibilitu a schopnost \u0159e\u0161it velk\u00e9 a slo\u017eit\u00e9 datov\u00e9 v\u00fdzvy, kter\u00e9 jsou pro na\u0161e podnik\u00e1n\u00ed jedine\u010dn\u00e9.&#8221;<\/em><\/strong><\/p>\n<p>Obchodn\u00ed model spole\u010dnosti Ocado vyu\u017e\u00edv\u00e1 posunu preferenc\u00ed spot\u0159ebitel\u016f a vytv\u00e1\u0159\u00ed spojen\u00ed mezi digit\u00e1ln\u00ed technologi\u00ed a n\u00e1kupn\u00edm z\u00e1\u017eitkem.<\/p>\n<p><strong>\u201cMachine Learning Engine Google Cloud n\u00e1m poskytuje flexibilitu, kterou pot\u0159ebujeme. Na\u0161i v\u00fdvoj\u00e1\u0159i jsou schopni pou\u017e\u00edvat TensorFlow a vid\u011bt z prvn\u00ed ruky v\u00fdhody strojov\u00e9ho u\u010den\u00ed v cloudu.&#8221;<\/strong>Paul Clark, technologick\u00fd \u0159editel, Ocado<\/p>\n<p>Spole\u010dnost zabudov\u00e1v\u00e1 strojov\u00e9 u\u010den\u00ed do sv\u00fdch syst\u00e9m\u016f ji\u017e v\u00edce ne\u017e p\u011bt let. A\u017e doned\u00e1vna vy\u017eadovaly aplikace strojov\u00e9ho u\u010den\u00ed spole\u010dnosti Ocado specialisty na datovou v\u011bdu, \u010dasto s Ph.D. ve strojov\u00e9m u\u010den\u00ed, aby tato \u0159e\u0161en\u00ed vytvo\u0159ili od nuly. Specialist\u00e9 na konfiguraci syst\u00e9m\u016f a n\u00e1kladnou m\u00edstn\u00ed infrastrukturu byli tak\u00e9 povinni tr\u00e9novat a pou\u017e\u00edvat tyto syst\u00e9my.<\/p>\n<p>Spolupr\u00e1ce s Googlem jako soukromou platformou pro alfa testov\u00e1n\u00ed Machine Learning Engine cloudu Google v\u0161ak urychlila jejich adaptaci na um\u011blou inteligenci.<\/p>\n<p><em><strong>&#8220;U\u017e n\u011bjakou dobu se d\u00edv\u00e1me na to, jak by cloud mohl demokratizovat um\u011blou inteligenci,&#8221; \u0159\u00edk\u00e1 Paul. &#8220;Modul strojov\u00e9ho u\u010den\u00ed Google Cloud n\u00e1m poskytuje flexibilitu, kterou pot\u0159ebujeme. Na\u0161i v\u00fdvoj\u00e1\u0159i jsou schopni pou\u017e\u00edvat TensorFlow a vid\u011bt z prvn\u00ed ruky v\u00fdhody strojov\u00e9ho u\u010den\u00ed v cloudu.&#8221;<\/strong><\/em><\/p>\n<p>TensorFlow je otev\u0159en\u00e1 knihovna strojov\u00e9ho u\u010den\u00ed vyvinut\u00e1 t\u00fdmem Google Brain. V\u00fdvoj\u00e1\u0159i, in\u017een\u00fd\u0159i a specialist\u00e9 na datov\u00e9 v\u011bdy ocado te\u010f pou\u017e\u00edvaj\u00ed TensorFlow pro mnoho sv\u00fdch projekt\u016f strojov\u00e9ho u\u010den\u00ed. Nasazuj\u00ed modely vytvo\u0159en\u00e9 pomoc\u00ed modulu Machine Learning Engine spole\u010dnosti Google, kter\u00fd jim umo\u017e\u0148uje rychleji je tr\u00e9novat na serverech, osobn\u00edch po\u010d\u00edta\u010d\u00edch a mobiln\u00edch za\u0159\u00edzen\u00edch prost\u0159ednictv\u00edm jedin\u00e9ho rozhran\u00ed API (Application Programming Interface). Stroj strojov\u00e9ho u\u010den\u00ed Google Cloud se nav\u00edc jednodu\u0161e integruje s dal\u0161\u00edmi produkty cloudov\u00e9 platformy Google, kter\u00e9 jsou v Ocado \u0161iroce pou\u017e\u00edv\u00e1ny.<\/p>\n<h2><\/h2>\n<h3>Co kupuj\u00edc\u00ed opravdu cht\u011bj\u00ed?<\/h3>\n<p>Prvn\u00ed z model\u016f strojov\u00e9ho u\u010den\u00ed zalo\u017een\u00fdch na TensorFlow vytvo\u0159en\u00fdch v Ocado byl syst\u00e9m strojov\u00e9ho u\u010den\u00ed, kter\u00fd tokenizoval a katalogizoval e-mailov\u00e9 zpr\u00e1vy a up\u0159ednost\u0148oval odpov\u011bdi na n\u011b. Kontaktn\u00ed centrum dost\u00e1v\u00e1 ka\u017ed\u00fd den tis\u00edce e-mailov\u00fdch zpr\u00e1v a Ocado cht\u011bl automatizovat proces ur\u010dov\u00e1n\u00ed, kter\u00e9 z nich pot\u0159ebuj\u00ed okam\u017eitou odpov\u011b\u010f a kter\u00e9 mohou po\u010dkat. Nap\u0159\u00edklad prvn\u00ed kupuj\u00edc\u00ed, kter\u00fd vyj\u00e1d\u0159\u00ed svou touhu pou\u017e\u00edvat Ocado, nepot\u0159ebuje odpov\u011b\u010f tak nal\u00e9hav\u011b jako kupuj\u00edc\u00ed, kter\u00fd ztrat\u00ed produkt z objedn\u00e1vky nebo kter\u00fd nebude v dob\u011b dod\u00e1n\u00ed doma.<\/p>\n<p><em><strong>&#8220;Pou\u017eit\u00ed agent\u016f odpov\u011bd\u00ed nam\u00edsto t\u0159\u00edd\u011bn\u00ed m\u00e9n\u011b nal\u00e9hav\u00fdch e-mailov\u00fdch zpr\u00e1v zlep\u0161uje exkluzivitu a vlastn\u00ed slu\u017ebu Ocado.&#8221;<\/strong><\/em><\/p>\n<p>James Donkin, gener\u00e1ln\u00ed \u0159editel spole\u010dnosti Ocado<\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"wp-image-7818 aligncenter\" src=\"https:\/\/cloudfresh.com\/wp-content\/uploads\/2019\/04\/google-cloud-storage-cloudfresh.png\" alt=\"\" width=\"711\" height=\"493\" srcset=\"https:\/\/cloudfresh.com\/wp-content\/uploads\/2019\/04\/google-cloud-storage-cloudfresh.png 1064w, https:\/\/cloudfresh.com\/wp-content\/uploads\/2019\/04\/google-cloud-storage-cloudfresh-300x208.png 300w, https:\/\/cloudfresh.com\/wp-content\/uploads\/2019\/04\/google-cloud-storage-cloudfresh-768x533.png 768w, https:\/\/cloudfresh.com\/wp-content\/uploads\/2019\/04\/google-cloud-storage-cloudfresh-1024x710.png 1024w, https:\/\/cloudfresh.com\/wp-content\/uploads\/2019\/04\/google-cloud-storage-cloudfresh-600x416.png 600w\" sizes=\"(max-width: 711px) 100vw, 711px\" \/><\/span><\/p>\n<p><em>&#8220;Dost\u00e1v\u00e1me spoustu e-mail\u016f od z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed \u0159\u00edkaj\u00ed: &#8216;Va\u0161e slu\u017eba je skv\u011bl\u00e1&#8217;, nebo &#8216;Kur\u00fdr byl velmi zdvo\u0159il\u00fd&#8217;,&#8221; \u0159\u00edk\u00e1 James Donkin, gener\u00e1ln\u00ed \u0159editel spole\u010dnosti Ocado. Pokud v\u0161ak v\u011bci, jako je po\u010das\u00ed nebo doprava, mohou potenci\u00e1ln\u011b ovlivnit lodn\u00ed dopravu, \u010dasto dost\u00e1v\u00e1me \u0161pi\u010dku v nal\u00e9hav\u00fdch z\u00e1le\u017eitostech. Pou\u017eit\u00ed agent\u016f odpov\u011bd\u00ed nam\u00edsto t\u0159\u00edd\u011bn\u00ed m\u00e9n\u011b nal\u00e9hav\u00fdch e-mailov\u00fdch zpr\u00e1v zlep\u0161uje exkluzivitu a vlastn\u00ed slu\u017ebu Ocado. &#8220;<\/em><\/p>\n<p>Pomoc\u00ed modul\u016f Strojov\u00e9ho u\u010den\u00ed spole\u010dnosti Google, Tensorflow a velk\u00fdch datov\u00fdch sad shrom\u00e1\u017ed\u011bn\u00fdch v pr\u016fb\u011bhu let ru\u010dn\u00ed kategorizace e-mailov\u00fdch zpr\u00e1v klient\u016f experimentoval Ocado s druhy architektur neuronov\u00fdch s\u00edt\u00ed, kter\u00e9 by nejl\u00e9pe up\u0159ednost\u0148ovaly e-mailov\u00e9 zpr\u00e1vy. Po otestov\u00e1n\u00ed sv\u00fdch model\u016f Ocado implementoval nejproduktivn\u011bj\u0161\u00ed z nich a byl schopen reagovat na nal\u00e9hav\u00e9 zpr\u00e1vy \u010dty\u0159ikr\u00e1t rychleji. Spole\u010dnost tak\u00e9 zjistila, \u017ee 7% jej\u00edch e-mailov\u00fdch zpr\u00e1v nemus\u00ed b\u00fdt v\u016fbec zodpov\u011bzeno, co\u017e poskytuje z\u00e1stupc\u016fm kontaktn\u00edch center p\u0159\u00edle\u017eitost v\u011bnovat v\u00edce \u010dasu zpr\u00e1v\u00e1m s vysokou prioritou<\/p>\n<p><strong><em>&#8220;Bez Machine Learning Engine od Googlu by bylo mnohem t\u011b\u017e\u0161\u00ed usp\u011bt v projektu, jako je klasifikace e-mail\u016f,&#8221; \u0159\u00edk\u00e1 Roland Plazowski, kter\u00fd doned\u00e1vna \u0159\u00eddil n\u011bkolik velk\u00fdch datov\u00fdch projekt\u016f a iniciativ ve spole\u010dnosti Ocado. &#8220;I kdybychom do infrastruktury investovali hodn\u011b, bylo by st\u00e1le obt\u00ed\u017en\u00e9 ji zvl\u00e1dnout kv\u016fli v\u00fdpo\u010detn\u00ed n\u00e1ro\u010dnosti. Je obt\u00ed\u017en\u00e9 a n\u00e1kladn\u00e9 spou\u0161t\u011bt projekty strojov\u00e9ho u\u010den\u00ed, ani\u017e byste m\u011bli infrastrukturu, kterou byste mohli snadno \u0161k\u00e1lovat.&#8221;<\/em><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"wp-image-7815 aligncenter\" src=\"https:\/\/cloudfresh.com\/wp-content\/uploads\/2019\/04\/ocado-3.png\" alt=\"\" width=\"752\" height=\"421\" srcset=\"https:\/\/cloudfresh.com\/wp-content\/uploads\/2019\/04\/ocado-3.png 1136w, https:\/\/cloudfresh.com\/wp-content\/uploads\/2019\/04\/ocado-3-300x168.png 300w, https:\/\/cloudfresh.com\/wp-content\/uploads\/2019\/04\/ocado-3-768x430.png 768w, https:\/\/cloudfresh.com\/wp-content\/uploads\/2019\/04\/ocado-3-1024x573.png 1024w, https:\/\/cloudfresh.com\/wp-content\/uploads\/2019\/04\/ocado-3-600x336.png 600w\" sizes=\"(max-width: 752px) 100vw, 752px\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Ocado tak\u00e9 vyu\u017e\u00edv\u00e1 strojov\u00e9 u\u010den\u00ed k p\u0159edv\u00edd\u00e1n\u00ed chov\u00e1n\u00ed u\u017eivatel\u016f a zlep\u0161ov\u00e1n\u00ed prost\u0159ed\u00ed. Anal\u00fdzou \u00fadaj\u016f o objedn\u00e1vk\u00e1ch umo\u017e\u0148uje Ocado nakupov\u00e1n\u00ed co nejpohodln\u011bj\u0161\u00ed. Objedn\u00e1vkov\u00e9 syst\u00e9my mohou nap\u0159\u00edklad p\u0159edem naplnit n\u00e1kupn\u00ed ko\u0161\u00edky nakupuj\u00edc\u00edch produkty, kter\u00e9 si s nejv\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed koup\u00ed; p\u0159ipom\u00ednat z\u00e1kazn\u00edk\u016fm v\u011bci, na kter\u00e9 by mohli zapomenout, a informovat je o slo\u017eit\u00fdch nab\u00eddk\u00e1ch b\u011bhem n\u00e1kupn\u00edho procesu, nap\u0159\u00edklad n\u00e1kup jednoho produktu, druh\u00fd je zdarma. Na z\u00e1klad\u011b strojov\u00e9ho u\u010den\u00ed z dat z p\u0159edchoz\u00edch n\u00e1kup\u016f m\u016f\u017ee syst\u00e9m Ocado tak\u00e9 navrhnout nov\u00e9 produkty, kter\u00e9 s nejv\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed oslov\u00ed kupuj\u00edc\u00edho.<\/p>\n<p><em>&#8220;Pravideln\u011b uvid\u00edte produkty, kter\u00e9 jsou pro v\u00e1s nejvhodn\u011bj\u0161\u00ed, nam\u00edsto v\u011bc\u00ed, kter\u00e9 jsou nab\u00edzeny obecn\u011bj\u0161\u00edm zp\u016fsobem,&#8221; \u0159\u00edk\u00e1 James. &#8220;Jsem vegetari\u00e1n, a proto m\u00e1m nab\u00eddky slev na vegetari\u00e1nsk\u00e9 produkty, kter\u00e9 obvykle kupuji, a na nov\u00e9, kter\u00e9 jsem nikdy p\u0159edt\u00edm nekoupil. A posledn\u00ed v\u011bc, kterou chci ud\u011blat, je vid\u011bt v\u011bci, kter\u00e9 m\u011b nezaj\u00edmaj\u00ed.&#8221;<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3>Stroje a strojov\u00e9 u\u010den\u00ed<\/h3>\n<p>V oblasti internetu v\u011bc\u00ed (IoT) hled\u00e1 spole\u010dnost Ocado p\u0159\u00edle\u017eitost ke zlep\u0161en\u00ed sv\u00fdch skladov\u00fdch robot\u016f pomoc\u00ed strojov\u00e9ho u\u010den\u00ed. Ned\u00edlnou sou\u010d\u00e1st\u00ed OSP jsou tis\u00edce robot\u016f nep\u0159etr\u017eit\u011b p\u0159en\u00e1\u0161ej\u00edc\u00edch data do \u00falo\u017ei\u0161t\u011b cloudu Google a Google BigQuery.<\/p>\n<p>Ocado vyu\u017e\u00edv\u00e1 strojov\u00e9 u\u010den\u00ed k vytvo\u0159en\u00ed jak\u00e9si inteligence hejna, kter\u00e1 by umo\u017enila skladov\u00fdm robot\u016fm spolupracovat na dosa\u017een\u00ed spole\u010dn\u00e9ho c\u00edle. Projekty zahrnuj\u00ed modely pro vyhled\u00e1v\u00e1n\u00ed telemetrick\u00fdch dat robot\u016f, nap\u0159\u00edklad zda akumul\u00e1tor pracuje ve standardn\u00edch toleranc\u00edch nebo zda byl firmware \u00fasp\u011b\u0161n\u011b na\u010dten, a pro optimalizaci pl\u00e1n\u016f nebo detekci vzor\u016f opot\u0159eben\u00ed.<\/p>\n<p><strong><em>&#8220;Dal\u0161\u00ed ot\u00e1zka, na kterou se d\u00edv\u00e1me, je, jak zabudovat strojov\u00e9 u\u010den\u00ed p\u0159\u00edmo do robot\u016f, aby se stali chyt\u0159ej\u0161\u00edmi, pokud jde o sebetestov\u00e1n\u00ed, zpracov\u00e1n\u00ed v\u00fdjimek a zotaven\u00ed po hav\u00e1rii,&#8221; \u0159\u00edk\u00e1 Paul. &#8220;Jedn\u00e1 se o komplexn\u00ed kombinaci IoT, anal\u00fdzy dat a strojov\u00e9ho u\u010den\u00ed, pro kterou douf\u00e1me, \u017ee Google BigQuery a Google cloud machine learning jsou nejvhodn\u011bj\u0161\u00ed.&#8221;<\/em><\/strong><\/p>\n<p><strong>&#8220;Star\u00e9 datab\u00e1ze nebyly dostate\u010dn\u011b rychl\u00e9. Pot\u0159ebujeme \u0159e\u0161en\u00ed, kter\u00e9 se d\u00e1 \u0161k\u00e1lovat s mno\u017estv\u00edm dat, kter\u00e1 generujeme, a pochopit, jak je m\u016f\u017eeme pou\u017e\u00edt. Cloudov\u00e9 \u00falo\u017ei\u0161t\u011b Google a BigQuery spole\u010dnosti Google jsou nyn\u00ed p\u00e1te\u0159\u00ed, pokud jde o data, pro platformu Ocado Smart Platform.&#8221;<\/strong><\/p>\n<p>Paul Clark, technologick\u00fd \u0159editel, Ocado<\/p>\n<p>&nbsp;<\/p>\n<h3>\u0160k\u00e1lov\u00e1n\u00ed pro nov\u00e9 firmy<\/h3>\n<p>\u0160k\u00e1lovatelnost je tak\u00e9 hlavn\u00edm d\u016fvodem mezi n\u011bkter\u00fdmi iniciativami spole\u010dnosti Ocado, v\u010detn\u011b migrace v\u0161ech m\u00edstn\u00edch dat do cloudu. Ocado cht\u011bl zlep\u0161it u\u017eivatelskou zku\u0161enost, pos\u00edlit obchodn\u00ed t\u00fdmy s lep\u0161\u00edm porozum\u011bn\u00edm a sn\u00ed\u017eit n\u00e1klady na IT, a proto se konsolidoval v cloudov\u00e9 platform\u011b Google.<\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/lh3.googleusercontent.com\/X-_tAuW8fUU8aWs5QsKJWIsYaoF8RkNYFN9xoLqbX-cdwhLZiuenl0YmUdEKafcVZaogsJyu37lhd6s7EgmGVNEJRRdfwcXz4-ie61D8XB7UzEFtY1qdrDX879k3QEri9f1P640A\" width=\"738\" height=\"492\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&#8220;Star\u00e9 datab\u00e1ze nebyly dostate\u010dn\u011b rychl\u00e9,&#8221; \u0159\u00edk\u00e1 Paul, &#8220;Pot\u0159ebujeme \u0159e\u0161en\u00ed, kter\u00e9 se d\u00e1 \u0161k\u00e1lovat s mno\u017estv\u00edm dat, kter\u00e1 generujeme, a pochopit, jak je m\u016f\u017eeme pou\u017e\u00edt. Cloudov\u00e9 \u00falo\u017ei\u0161t\u011b Google a BigQuery spole\u010dnosti Google jsou nyn\u00ed p\u00e1te\u0159\u00ed, pokud jde o data, pro platformu Ocado Smart Platform.&#8221;<\/p>\n<p>Ocado odhaduje sv\u00e9 obchodn\u00ed, produktov\u00e9 a transak\u010dn\u00ed \u00fadaje na p\u0159ibli\u017en\u011b dva petabajty. Kombinace dat z n\u00e1kupn\u00edch a dodavatelsk\u00fdch \u0159et\u011bzc\u016f pom\u00e1h\u00e1 jak operac\u00edm spole\u010dnosti Ocado, tak ambic\u00edm spole\u010dnosti p\u0159i komercializaci OSP.<\/p>\n<p>&#8220;Ve srovn\u00e1n\u00ed s jin\u00fdmi p\u0159\u00edle\u017eitostmi pro mezin\u00e1rodn\u00ed expanzi n\u00e1m prodej OSP jako \u0159\u00edzen\u00e9 slu\u017eby umo\u017e\u0148uje z\u00edskat spole\u010dnosti, kter\u00e9 by mohly b\u00fdt konkurenty,&#8221; \u0159\u00edk\u00e1 Paul. &#8220;Chceme vytvo\u0159it OSP a pot\u00e9 jej nab\u00eddnout kupuj\u00edc\u00edm v r\u016fzn\u00fdch obchodn\u00edch segmentech.&#8221;<\/p>\n<p>Poka\u017ed\u00e9, kdy\u017e Ocado p\u0159id\u00e1 do OSP nov\u00e9ho hostingov\u00e9ho klienta, spust\u00ed novou p\u0159izp\u016fsobitelnou instanci, kter\u00e1 spln\u00ed pot\u0159eby z\u00e1kazn\u00edka. Mo\u017enosti a produktivita ka\u017ed\u00e9 nov\u00e9 instance OSP by m\u011bly b\u00fdt rychle \u0161k\u00e1lovateln\u00e9 jako back-endov\u00e1 platforma pro zaveden\u00e9 maloobchodn\u00edky s velkou sadou produkt\u016f, kupuj\u00edc\u00edch a transakc\u00ed.<\/p>\n<p>Prvn\u00ed kupuj\u00edc\u00ed spole\u010dnosti Ocado, Morrisons, ji\u017e z tohoto rozhodnut\u00ed t\u011b\u017eil. Morrison je jedn\u00edm ze \u010dty\u0159 nejv\u011bt\u0161\u00edch supermarket\u016f ve Velk\u00e9 Brit\u00e1nii a vyu\u017e\u00edv\u00e1 OSP k pos\u00edlen\u00ed sv\u00e9ho online maloobchodn\u00edho podnik\u00e1n\u00ed. Pomoc\u00ed cloudov\u00e9 platformy Google ocado ukl\u00e1dal, zpracov\u00e1val a analyzoval terabajty dat Morrison pomoc\u00ed vyhrazen\u00fdch datov\u00fdch pol\u00ed a Google BigQuery.<\/p>\n<p>Krom\u011b vyu\u017eit\u00ed cloudov\u00e9 platformy Google pro OSP spole\u010dnost Ocado tak\u00e9 p\u0159izp\u016fsobila sv\u00e9 operace on-line maloobchodu s potravinami. Ocado byl pr\u016fkopn\u00edkem opensourcov\u00fdch architektur Apache Spark a Apache Hadoop na Google Compute Engine pro svou datovou platformu. P\u0159echod na Google BigQuery osvobozuje obchodn\u00ed analytiky ocado od slo\u017eit\u00fdch \u00faprav dotaz\u016f a pracovn\u00edch postup\u016f spojen\u00fdch se Sparkem a Hadoopem. Nav\u00edc umo\u017e\u0148uje spole\u010dnosti Ocado distribuovat analytiky nap\u0159\u00ed\u010d daty mezi dodavatele a partnery.<\/p>\n<p><a href=\"https:\/\/cloudfresh.com\/cs\/produkty\/bigquery\/\">Google BigQuery<\/a> se velmi dob\u0159e integruje s TensorFlow na Google Cloud Machine Learning Engine a Google Cloud Dataproc, Apache Spark a Apache Hadoop, co\u017e umo\u017e\u0148uje ocado pou\u017e\u00edvat open source n\u00e1stroje pro: d\u00e1vkov\u00e9 zpracov\u00e1n\u00ed, dotazov\u00e1n\u00ed, zpracov\u00e1n\u00ed stream\u016f a strojov\u00e9 u\u010den\u00ed. Google Cloud Dataflow a Google Cloud Dataproc poskytuj\u00ed spr\u00e1vu cluster\u016f a poskytuj\u00ed snadno pou\u017eiteln\u00fd r\u00e1mec, tak\u017ee v\u00fdvoj\u00e1\u0159i mohou tr\u00e1vit m\u00e9n\u011b \u010dasu a pen\u011bz na spr\u00e1vu a v\u00edce \u010dasu na poskytov\u00e1n\u00ed d\u016fle\u017eit\u00fdch obchodn\u00edch v\u011bc\u00ed.<\/p>\n<p>P\u0159echod z Hadoopu na Google BigQuery uk\u00e1zal \u0159adu vylep\u0161en\u00ed ceny a v\u00fdkonu. Nap\u0159\u00edklad Ocado u\u017e nemus\u00ed rozhodovat o po\u010dtu instanc\u00ed pro p\u0159ipojen\u00ed ke clusteru a \u010dekat na jejich spu\u0161t\u011bn\u00ed. Google ovl\u00e1d\u00e1 v\u0161e.<\/p>\n<p>&#8220;Pr\u00e1v\u011b jsme spustili na\u0161e po\u017eadavky a zaplatili za zdroje, kter\u00e9 jsme pou\u017eili,&#8221; dodal Roland. &#8220;Jednou z velk\u00fdch v\u00fdher s Google BigQuery je nedostatek pot\u0159eby p\u0159izp\u016fsoben\u00ed. Nejlep\u0161\u00ed v\u011bc, kterou jsme vid\u011bli, je, \u017ee Google BigQuery p\u0159ekon\u00e1v\u00e1 n\u00e1\u0161 cluster Hadoop o faktor 80 na nejv\u011bt\u0161\u00ed datov\u00e9 sad\u011b za pouh\u00e9 dv\u011b t\u0159etiny n\u00e1klad\u016f. &#8221;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Nejv\u011bt\u0161\u00ed sv\u011btov\u00fd, v\u00fdhradn\u011b s\u00ed\u0165ov\u00fd prodejce produkt\u016f Ocado zlep\u0161uje provozn\u00ed efektivitu a p\u00e9\u010di o z\u00e1kazn\u00edky pomoc\u00ed strojov\u00e9ho u\u010den\u00ed vylep\u0161en\u00e9ho cloudovou platformou Google. V\u00fdsledky Google Cloud a ML A\u017e 4x rychlej\u0161\u00ed odezva na nal\u00e9hav\u00e9 e-mailov\u00e9 zpr\u00e1vy klienta Zv\u00fd\u0161en\u00ed efektivity kontaktn\u00edch center o 7 %, co\u017e umo\u017e\u0148uje zastupitelsk\u00fdm kancel\u00e1\u0159\u00edm vyu\u017e\u00edt v\u00edce \u010dasu pro \u00fakoly s vysokou prioritou Poskytujte [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":1579,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[3,97],"tags":[],"class_list":["post-1436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cloud-blog","category-google-cloud"],"_links":{"self":[{"href":"https:\/\/cloudfresh.com\/cs\/wp-json\/wp\/v2\/posts\/1436","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cloudfresh.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cloudfresh.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cloudfresh.com\/cs\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/cloudfresh.com\/cs\/wp-json\/wp\/v2\/comments?post=1436"}],"version-history":[{"count":1,"href":"https:\/\/cloudfresh.com\/cs\/wp-json\/wp\/v2\/posts\/1436\/revisions"}],"predecessor-version":[{"id":132361,"href":"https:\/\/cloudfresh.com\/cs\/wp-json\/wp\/v2\/posts\/1436\/revisions\/132361"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cloudfresh.com\/cs\/wp-json\/wp\/v2\/media\/1579"}],"wp:attachment":[{"href":"https:\/\/cloudfresh.com\/cs\/wp-json\/wp\/v2\/media?parent=1436"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cloudfresh.com\/cs\/wp-json\/wp\/v2\/categories?post=1436"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cloudfresh.com\/cs\/wp-json\/wp\/v2\/tags?post=1436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}